Chapter 1842： Development and development of peripheral products (Part 2)

At present, from the perspective of high-level Le Yiling and Kirin culture, in fact, a net income of 2.5 billion Hong Kong dollars a year is still very cost-effective.

There is no tax on overseas income in Xiangjiang, or the income other than the normal box office is all taken in vain. What is the reason for everyone to be unhappy?

But Yin Jun looked at the 2.5 billion and thought more.

Judging from the development trajectory and status quo of Europe and the United States, the golden period of the Asian videotape market is far from being reached.

In Yin Jun's mind, there are 300 million people in Asia who can compare with the US.

You do n’t mean that it can be the same as the US, even if it is only two-thirds, or even half, of the US video tape market, there is still huge room to dig.

Kirin Culture ’s video tape copyright income last year is equivalent to three "The Chainsaw", equivalent to an "E.T." or a "StarCraft", is it really such a bad strength?

of course not!

At least 50 of the copyrights of the video tapes of more than 130 works belong to the big-selling movies and variety shows with high ratings.

The reason why there is such a big gap is because everyone's consumption has not been guided.

If it is a low-income group, no matter how they guide, they will not buy or rent videotapes.

But the group of people that Yin Jun circled are all high-income-not just Japan, South Korea, China, Baodao, Thailand, Singapore and other places. Mercedes-Benz BMW has long been full of streets.

They have sufficient spending power, but it is just a market and entertainment method like videotape. They are not used to it yet.

At first they felt a little wasted.

I had watched it once or twice in a movie theater, or watched TV series and variety shows on TV. Unless I liked it very much, I would n’t be able to buy it back and watch it over and over again.

The second reason is that the gap is not big.

Why do the United States and the United States sell DVDs very hot after the videotape?

The reason is reflected in this gap!

For example, for movies, the public version is generally 120 minutes, at best 130 minutes.

But in the Blu-ray DVD that will be launched later, it will directly extend you to 150 minutes or even 180 minutes.

There are thousands of or even tens of thousands of hours of shooting material. Adding such dozens of minutes to enter is a piece of cake.

And many of the edited pictures are different, and even the ending is different.

Uh……

There are also different standards. The stimulus shots skipped in many movies are dared to be placed on DVDs.

Such a huge difference will naturally attract many fans to watch.

For example, one of the reasons for the high sales of the Collector ’s Edition of Titanic is that the video and DVD versions have a very clear shot of the red fruit in the fat temperature when Jack is painting. You have to buy it for collection.

Therefore, the sales volume of others is good, which is really a reason and a reason.

People who are not proficient in marketing can't do it at all.

And they are also professional.

It ’s not that you can add as much as you want. The production of this DVD version is also very elaborate. It needs to be completed by a director group, a producer group and an editing group together.

Such a DVD is only a good work. It won't make people feel cheated, and it costs money but buys a bunch of wastes to come back.

On the contrary, those domestic directors who do this kind of thing are directly sloppy, just like sending out Hanako, so there is a reason for not selling well.

Yin Jun knew the mystery of this, so he prepared the copyright of the next videotape and sold it like that.

It took a month or even two months to re-edit and produce a more elaborate and interesting version of the video tape, so that these people would n’t buy it for rent.

It's not just video tapes.

There are also TV series, is there less material cut?

It can still be added!

Some hot shots and intimate shots can be added, as long as they are not overheated.

Such TV drama tapes will certainly be welcomed by everyone.

Variety shows are even simpler. Some scenes that have been skipped, such as the fierce conflict in "Xiangjiang Idol", some singers who sing more strangely, etc., all of which are topical and entertaining, all give Add it in, then it's called a good-looking.

Even people like Yin Jun who lived in the era of entertainment explosion like to watch such show tidbits, not to mention the people of this era.

With these gimmicks and things you can't see on TV, there are many people who buy naturally.

They are afraid of waste, but they will never give up the opportunity to explore because of the price, give up the opportunity to know a little more than others.

Moreover, a video tape is not expensive in terms of income level in developed countries.

If you think it is expensive, it is normal to rent in the developed rental market.

correct.

Although Thailand, Malaysia, and the Philippines in this era were not as good as Japan, Japan, and Korea, they were all very powerful countries with rapid economic development, and their salaries were very good.

Although the four little dragons and four little tigers in Asia have bragging ingredients, they are actually very real.

Their current economic development is similar to that of China before 2008.

It was only when they were transformed and upgraded that they failed because they did not have a huge market support, no better background and development momentum, and they did not support the fierce harvest of the United States.

Therefore, if Yin Jun is doing well, increasing the current market share by 10 times is not a joke at all. It is a very likely goal.

After talking about the largest video tape market share, the next step is to broadcast the copyright of the slightly weaker cable TV station.

Many Chinese people do not know what cable TV is and how it differs from wireless TV.

The simplest difference is that cable TV charges money, but wireless TV does not.

Well, there is an exception for TV viewing fees in China. This is because free TV stations have to pay about 10-20 yuan a month for viewing fees. Every family watching TV cannot run away.

For example, the U.S. with the most developed television industry, CBS, ABC, and CNN are free wireless TV stations. You only need to plug in a TV antenna to watch the program.

These TVBs, to be precise, TVB networks, mainly make money from advertising, and also the copyright of some programs, as well as the peripheral products of TV series and DVD programs to make money.

The cable TV station is an encrypted TV station with a dedicated set-top box. It is similar to the TV viewing fee of China in the past ten years from 2006 to 2014. It is based on the basic cost. You choose to buy one or several channels so that you can decrypt and watch these. Programs on premium channels.

In recent years, "Fengyun Football", "Fengyun Music" and other channels belong to this kind of charging.

Of course, after entering the Internet age, people have less time to watch TV. Who would watch your toll booth that is already inadequate?

Coupled with telecommunications operators such as telecommunications, China Unicom, and mobile, they have launched packages that include landline phones, TVs, mobile phones, Internet access, and other comprehensive services. Converted to TV viewing fees, they originally did not cost much, so encryption is not encrypted. It's not a problem.

But it is different in the United States.

There are real guys in the US cable TV station.

It's not that all kinds of stimulating movies for adults, but the TV series that they are making.

For example, HBO and these cable TV stations, including Netflix, an online content service provider, are actually online cable TV stations.

HBO's battle for hegemony was that year's "Brothers", a TV series created by Spielberg and Tom Hanks, and it almost didn't break HBO.

But the effect of the production is also very amazing, which has caused HBO to add more than 2 million users, which is a miracle.

Since then, no matter who is competing, HBO has always been the king of US cable TV. Even Netflix ca n’t shake its status ~ www.novelhall.com ~ Of course, Netflix is ​​relying on the Internet as a platform There are more floating users, and a lot of single TV series also exceed the number of HBO subscribers, which is quite normal.

If you put these a little TV stations in China, with the help of super classic TV series such as "Brothers", "House of Cards", "Under Six Feet", "Homeland Security", "Atlantic Empire", I believe they are willing to subscribe There are also many viewers.

The prerequisite is that after 2018, until the new generation of China is used to respecting copyright and respecting the hard work of others, such subscriptions will slowly start to show results.

Compared with the United States, there are still cable TV stations in Asia, but basically it is not a climate.

Therefore, the TV copyrights sold in Japan, South Korea, Singapore, Thailand and other countries are usually broadcast on their wireless TV channels, which are free to broadcast and earn advertising fees.

Such movies and TV shows, and even variety shows, because they are no longer first-hand resources, so the price cannot naturally be high.

Usually it's a three-year or five-year buyout price, just play it as many times as you want.

This part of Kirin Culture's income is 370 million Hong Kong dollars, almost only one-seventh of the video tape, and it will probably not increase too much in the future.

After all, this can't be compared with the previous time when Xiangjiang did not have satellite TV, followed by the three major TV stations to be fresh and timely. At that time, the resources that were first-hand were of course more expensive to sell.

As for the last batch of peripheral products such as clothes, shoes, stationery, etc., the authorization result is not too bad. It is 530 million Hong Kong dollars, which is much more than the TV broadcasting rights, but it is still much less than the video tape.

The three aspects add up to a total of 3.4 billion Hong Kong dollars, which is the overall peripheral revenue of Kirin Culture last year.