Chapter 1841： Peripheral product development and development (on)

Yin Jun is now in the office.

A few days ago, some information about last year was compiled, and Le Yiling asked him to take a look.

Yin Jun is naturally very interested in movies and television, and he has been working hard, never letting go.

So he came to the office very actively and began to walk through the two stacks of folders at least one meter high placed on the table.

There are not so many papers, mainly file folders.

There may be only a few pages, a dozen pages, or more in a folder.

But no matter what, watching these for half a day is definitely not enough.

And the reason why it has been so concentrated is thanks to the secretaries who sorted out the work day and night.

In the past few days, even after the Spring Festival, they will be busy with these summary materials, remove those scenes and irrelevant things, and only take out the most concentrated and show them to Yin Jun.

If Yin Jun feels that there is still a need to read the whole book, then they have to be ready at all times.

Outside the secretariat, each cardboard box occupies almost half of the space, at least thousands of materials are waiting for them to screen and process.

Such a heavy job, even a few Xiangjiang's secretaries have done very hard, not to mention Ye Linqinwa, a foreigner.

Although she has learned Chinese since she entered the "Pianist" crew last year, although she is also a language genius, speaking foreign languages ​​and reading and writing foreign languages ​​are completely different.

Ye Linqinwa can learn about 10,000 Chinese words in 2 months, speak Chinese more smoothly, and can communicate with Chinese people in very standard Mandarin after half a year now.

But it is absolutely impossible for her to fully understand Chinese in less than a year, and to understand the profound meaning and meaning of Chinese.

Rao is a group of female secretaries who gave her the easiest job. She also had a hard day to sit in the office for more than 12 hours. There was no time for rest at all.

Seeing so beautiful newcomers like Celestial beings so desperate, a few lazy little secretaries on weekdays can only work harder.

As a result, efficiency and results are much higher.

What Yin Jun got was the result they had sorted out from January to the present.

Now that most of the data has been collated, it will naturally be easier after the official settlement month after the Spring Festival. Basically, it is only necessary to supplement the two months of data to enter.

And generally speaking, in the two months before the New Year, production and work efficiency will decline, collating and counting the data during this period is far less burdensome than before.

This is not only true of Chinese, but also Japanese and Korean companies, American companies, and European companies.

The only difference is that they are celebrating Chinese New Year, while China and Korea are celebrating Chinese New Year.

The top document is an important document specially instructed by Yin Jun, whose name is "Statistics of Sales Volume of Film and Television Surroundings in Asia".

The surroundings of film and television are very profitable projects. I believe everyone has already seen them in various film and television novels.

Many people have a great misunderstanding from this, saying that this can only be found in Europe, America, Japan, and South Korea. This place in China does not pay much attention to copyright and too many pirated versions, so the peripheral income is almost zero.

This is of course wrong.

After 2012, the country watched the barbaric growth of the online market has grown large enough, so it directly issued an order to pay attention to copyright.

So the video sites that used to attract viewers with various pirated and pirated resources wailed.

Whether it ’s Japanese anime, or a U.S. country ’s drafts, TV series, and movies from Xiangjiang, etc., all must have copyright authorization, otherwise their broadcast is illegal.

In those days, which video website was created, which one was not killed out of thousands of troops?

Which is not because the big gold master burned hundreds of millions, or even more than one billion, to have the status at that time?

Those grass-rooted video sites have long disappeared, and the rest of them absolutely dare not try their own way.

If someone has been investigated and punished for piracy, the fines are all light, and you will be suspended for rectification for a few days, which will kill you.

This is not the most excessive. The most excessive is that if it affects the valuation and affects the stock price of the parent company behind it, it is really the rhythm of the management being fired every minute.

So while they removed a large amount of pirated version resources, they went crazy to buy copyrights all over the world.

Even if it is a Xiangjiang movie 20 to 30 years ago, even if the price is only 5,000 or 10,000, it must be authorized by the copyright owner before it can be placed on the video website.

In this way, the old movie companies such as Jiahe and Yongsheng have received millions or even tens of millions of copyright fees.

It really makes these people feel emotional.

If you value copyright so much in the early decades, we will not fail!

And the further back, the more expensive the purchase cost of video websites and copyrights of various programs and movies in China.

"Hua Guo good voice", "Run brother", "Dad is back" and other big fire programs, there is no two or three hundred million, you simply can not get the copyright of others.

Even TV series such as "Zhen Huan", "You from the Stars", etc., can also sell 10 to 20 million or even 70 to 80 million on the Internet, which is very impressive.

Isn't this surrounding income?

It must be!

So in the future, as long as the copyright is strictly controlled, in fact, China's film and television entertainment is still very promising.

Speaking of the present, Xiangjiang in 1984, the environment is not as bad as it was in the 1990s.

When the big killer like VCD comes out, Xiangjiang Film and Television Entertainment is indeed howling, but it has not yet reached the era of low-cost piracy.

At least new peripheral products like video tapes can still be sold.

Although not much.

Videotapes are sold in places where copyrights are very strict, such as Japan, South Korea, Treasure Island, Singapore, and Thailand.

In addition, for example, the copyright of the cable TV station is sold out, and so on.

The data that Yin Jun looks at today is the sales performance of peripheral products of Kirin Culture ’s film and television programs in the Asian region in the past year.

Of all the peripheral products so far, the most popular and the most sold are definitely video tapes.

This is similar to most film and television works in the US.

In addition to Disney's cartoons, there are Transformers, Marvel and DC's comic heroes, etc., few film and television works can sell enough water glasses, school bags, toys and other peripherals.

Not to say no, for example, "E.T." and "Jurassic Park" have sold very well in this area, but that is only an example.

Not to mention ordinary film and television works, those big movies. The peripheral products on it can have a copyright income of 5 million to 10 million US dollars, which is already a remarkable achievement.

Therefore, if Ben is a little more ruthless, it still depends on the sales situation of the video tape and the following DVD.

At this stage, there are only video tapes, and the sales volume of video tapes is much better than ten or twenty years later.

VCRs and video tapes entered the film and television industry as early as 8 years ago, but the real large-scale civilian use began. Two years ago, Sony and Panasonic seized two different formats of video recorders and video tapes. Competition has greatly improved and improved this entertainment method.

Europe and the United States are naturally the best places to develop, but Asia is actually not bad.

The countries and regions listed by Yin Jun alone have a population of more than 300 million, which is equivalent to a US country.

People of this era don't have too many entertainment activities, there are no fun videos that you can't finish, a book has to be turned over and over dozens of times, and movies, TV, and variety shows are of course the same.

As the largest provider of film and television program content in Asia, Kirin Culture has the richest variety of resources. In addition, Yin Jun ’s emphasis on these aspects has developed a step earlier than others, so the current situation is one year. Better than a year.

Kirin Culture certainly does not make video tapes for sale. Like European and American companies, they sell the copyright of their video tapes to various countries and regions ~ www.novelhall.com ~ to extract copyright fees.

Video dealers can earn more by selling more, that is your own ability.

Selling less and earning less, or even losing money, can only be said that the vision and ability are not good enough.

In 1983, if only the works of Kirin movies and Kirin Satellite TV were counted, the sale of copyrights in video tapes totaled 2.5 billion Hong Kong dollars, which is more than 60% more than 1.5 billion last year. This is a great achievement.

At first glance, this number is very pleasing.

The little secretary even spent a circle on 2.5 billion to express her joy.

But if you consider that this is a full year's achievement, involving more than 50 movies produced by Kirin Film Company, more than 60 TV series of Qilin Satellite TV, and seven or eight variety shows, then there is really not much at all. .

To be absolutely absolute, the sale of the copyright of the videotape of each work is about 20 million Hong Kong dollars.

is it a lot?

not much!

Because you are distributed to these countries, basically it is the price of several million Hong Kong dollars.

The video tape is priced at US $ 30 per disc in Europe and America.

The price of video tapes in Asia is certainly not as expensive as those in Europe and the United States, but there are also about $ 20 a set, which is calculated based on the copyright fee of about 300,000 tapes.

In the US, the first part of "The Saw of Chainsaw" was sold globally, but 4 million copies were sold within a year, and 1.5 million copies were sold in the US alone! !

It can also be seen that the consumption of Asian people in this area is indeed not as good as that of Europeans and Americans.

Of course, the copyright of this part of the film and television works in Europe and the United States is even lower than that of the video tapes. They are not more than 500 million Hong Kong dollars, and they are not included in today's statistics.

After all, this is the film and television work that best meets the tastes of Asians. It is normal for people in Europe and the United States to look less accustomed to it.