Chapter 1843： Support and suppress

What was the total revenue of Kirin Culture in Kirin movies and Kirin Satellite TV last year?

Not a very accurate figure, Kirin Satellite TV is 4.6 billion Hong Kong dollars in advertising costs.

The total box office revenue of Kirin Movies is 8.3 billion Hong Kong dollars, of which there are 4 films that broke the 1 billion Hong Kong box office in Asia.

Adding up is 12.9 billion Hong Kong dollars.

If some additional income is included, such as temporary additional advertising, the maximum is 13.5 billion.

The revenue of 3.4 billion peripheral products accounts for about 25.2% of direct revenue. In Hong Kong, this ratio cannot be said to be too low.

Compared with the rich and powerful Kirin culture, the remaining major film companies and Liang Da Shi, they must not reach 25.2% of the revenue of peripheral products, and 15% can get it very well.

The first reason is that they do not have a strong theater network and production power. In the face of foreign buyers, they are inherently weak.

Another reason is that Kirin Culture is very good at selling bundles.

If you buy the copyright of a big-selling movie, you will definitely have to match the copyright of a few ordinary movies, and the price should not be too low.

For "Overlord Flower", for "Happy Ghost", for "Police. Cha School", for these most popular movies, these partners can only be recognized by pinching their noses.

Of course, the Kirin culture will not let them lose money, and to ensure the interests of the partners is the most important basis for cooperation. If others ca n’t make money, no matter how capable and strong you are, others can ignore you-lose money Shouting is not a commendatory word, and ultimately it is the ability to succeed. If it is unsuccessful, it is a stupid thing that a fool does!

So, you can make them make money, this is fundamental.

On this fundamental point, it is a conspiracy that you let him earn less and earn more points. People will not be completely disgusted, but this time they lose, but next time they talk about it.

But if you do n’t give anyone a chance to make money, but still ask for so many, do you think anyone can ignore you?

Therefore, Kirin Culture can do bundle sales, which does not mean that other companies can do so.

It's just that, starting this year, ATV's voice will still improve a lot.

"Survivor" is so popular that the TV stations that bought the second broadcast right have gained more than 50% of the ratings.

In order to get the copyright of the next season of "Survivor", I promised a little other ATV bundling requirements, I am afraid that these TV stations need to think about next year.

25.2% of the revenue of this peripheral product is actually not so accurate.

Because of Kirin Culture ’s 13.5 billion revenue, all expenses have not been eliminated.

Including film and television production, including variety production, including various logistics and administrative salaries, and even consumable expenses should also be included.

Then there is 17.5% tax.

If this part of the money is removed, it will be able to maintain a net profit of 6 billion, which is already thankful.

So you see, actually being a TV station and a film company really doesn't make that much money.

The sale of these various peripheral copyrights brought about 3.4 billion Hong Kong dollars. If the base figure of 6 billion is used, it would be 56.7% of the profits.

But this is actually not accurate.

Because if there is no expenditure of six or seven billion, how could there be finished products?

Without these movies, TV shows and variety shows, what would you sell to others for copyright, and then make 3.4 billion?

Therefore, under normal circumstances, people calculate the return rate of peripheral products based on the total income before tax.

In the US, if the peripheral products are less than one-third of the box office, then generally speaking, it is on the verge of losing money or losing big money.

If it is between one-third and two-thirds, then it is basically a steady profit, as long as the box office is not too bad, then the series is a matter of finality.

If the peripheral products exceed two-thirds and no more than 100%, then the series will be further vigorously developed to make the next movie more profitable, and then the peripheral products will sell more.

If it exceeds 100% ...

Ok.

There should be two or three such movies coming out every year, which should be snickered. By that time, the maintenance of this brand is almost the same as the national treasure.

Because of its interests, it will definitely not end in the short term.

As a simple example, 2011 is the seventh part of Harry Potter, the time when the last movie ends.

But until 2020, the Harry Potter brand still produced profits continuously.

The annual sales generated by its brand are as high as 300 million US dollars. In 9 years, Ms. Rowling brought a net income of nearly 200 million US dollars!

Therefore, with the help of Harry Potter, Rowling has almost become the richest woman in Britain. It is not without reason.

Yin Jun must not be extravagant in his movies and various works, can have such a high return rate and vitality as Harry Potter, and it is impossible to compare with the ability of anti-sky explosion products such as "Motorcycle".

But as far as Xiangjiang movies are concerned, they are not as good as Harry Potter and Automobile Story. I am better than Marvel movies, right?

Even if it is not as good as those of Marvel movies, on the Asian side, I have been painstakingly operating and developing for more than 4 years. The profitability of peripheral products has reached about 40%. Is n’t it a dream?

Maybe it's done, 50% is not impossible!

By that time, I will definitely support Xiangjiang Entertainment, plunder and squeeze movies, TV series and variety shows from Japan, South Korea and Treasure Island, making them a dumping place for Xiangjiang production to a large extent.

Full occupation is impossible, but it occupies more than 40% of the share.

Did n’t the previous U.S. blockbuster movies occupy more than 70% -80% of the market share of these countries and regions?

Leave 50% to Hollywood, and 10% of all kinds of film and television entertainment in their home country is enough.

This is not Yin Jun kidding, this is what he has been doing silently.

To seize the entertainment market is not much different from fighting.

It ’s because you eat too much and I ’m not full.

If I want to eat, I can only kill you and try my best to suppress what I want.

Just like Hollywood blockbuster, Niubi has always been overwhelmed and grabbed most of the box office.

As for your country's movies and other movies want to make money, what does it matter to me?

I have to eat and drink myself first, and you will have to sort out the rest.

Yin Jun is also in a best era.

In the early 10 years, the great entertainment environment of Xiangjiang was not generated, there were not so many stars, so many classic works, launched attacks on the surrounding areas, and thus occupied the Asian market.

10 years later, Xiangjiang ’s entertainment industry will fall into a crazy situation. On the one hand, it is beaten by Hollywood. On the other hand, it does not know the introspection. It really deserves no sympathy.

It is in this time period that it is the most suitable for Yin Jun to play.

Nowadays, the most fashionable Japan and South Korea in Asia are not worth mentioning in terms of entertainment culture, otherwise, Yuan Biao, a quasi-first-line star of Xiangjiang, will not appear, directly becoming the most popular foreign star in Japan .

Wang Zuxian was the most popular in Japan, Korea and Korea, but she was not the only female superstar in Xiangjiang film and television circle.

In addition, Lin Qingxia, Zhang Yanyu, Qiu Shuzhen, Yang Ziqiong and other superstars have launched attacks on these countries and regions in turn!

Not to mention male stars, one Cheng Long, one Zhou Lifa, one Li Lianjie, one Zhou Xingchi, one Liu Dehua are enough to defeat the combined power of all Asian countries and stars.

Needless to say, Liang Chaowei, Liang Jiahui, Zeng Zidan, Li Ji are all on the line! ——Although Liu Dehua is not as strong as the top four, the parents are handsome and popular, so there are people who buy it, there is no way!

This is not a joke, but a fact!

Many young people born after the 1990s have no idea that our Chinese entertainment culture has been so successful.

What they accepted and felt was that the entertainment of Japan, Japan, and Korea crushed the mainland of China, and the entertainment culture of Xiangjiang and Baodao was just below them.

Yin Jun now has so many good cards in his hand. If he can't be more successful than his previous life and suppress the entertainment culture of various countries in Asia, it is really a corpse meal, it is better not to cross a game.

Rather than let Hollywood occupy these sites, let Xiangjiang come.

Compared with the Mainland, the political atmosphere of Xiangjiang is much laxer, the atmosphere of entertainment and finance is stronger, and it is an international metropolis itself, which is dazzling and dazzling, which will further hinder development.

Because of this goal, Yin Jun has been supporting the two major TV stations from the beginning, and then Jiahe and Xinyicheng, and then he established the Kirin culture ...

Even after Yin Jun took over the Kirin Satellite TV, not only did they organize the stars of the Kirin Culture to go on tour every year, but they also starred the Kirin Satellite TV directly within two years, covering the entire Asia, so Kirin Satellite TV is the first in Asia today. Big TV station, no one.

After such a period of five or six years, I can see that Xiangjiang Entertainment's status in Asia is getting higher and higher, and it is completely a glance at the small posture of the mountains. Yin Jun is not very excited to go.

Under such a desperate overweight, if Xiangjiang Entertainment can not go further than the previous life, then it is a failure.

It's just that it can't rely on tough methods to dominate Asia.

If you blindly suppress them, it is very likely to usher in a "bald head protest" like the 1990s in Korea. At that time, they would have awakened themselves, and with the support of the government, they might lose their palms and become A very strong opponent.

Therefore, on the one hand, Yin Jun has formed alliances or partnerships with entertainment companies in various countries and regions; on the other hand, Yin Jun has also tried to join actors in Japan, Japan, Korea, Southeast Asia in Xiangjiang Entertainment.

For example, Li Xiuman of Han Guoguo and Shengzi Matsuda of Japan are the stars introduced under this strategy.

With the participation of actors in their own country, the box office and influence will always be higher.

Xiangjiang Entertainment did not suffer any loss ~ www.novelhall.com ~ Because the project is dominated by Xiangjiang people, the stars of Japan and South Korea are all supporting actors.

You tether them firmly to the supporting role. Over time, they will feel that they can take part in supporting roles in Xiangjiang's film and television shows, which is their rightful position!

It's like a Hollywood movie done in China, Japan and South Korea!

Pitiful many Chinese people are still excited for the beauty of Da Bingbing, Xiao Bingbing, and the Little Dragon Girl.

When a supporting role, a vase, let everyone satisfied?

Isn't this a humiliation for the film and television actors in China?

I have to admit that this brainwashing in Hollywood is really done!

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