Chapter 458： Genius marketing method!

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This kind of talk is happening not only in CBS in the United States, but in every TV station in the world that has bought "Millionaire", or in other countries that have not cooperated with Kirin Culture.

There is only one core content.

That is to give me the best time to play, give me the most platforms to play, then I will give you this "Transformers" animation for free for one year.

Due to the free broadcasting rights, these foreign TV stations soon succumbed.

The fastest TV station, TV, started playing the first episode of "Transformers" two days later.

Seeing that within three or five days, the TV stations of various countries around the world have released "Transformers" in the most golden period, the media of Xiangjiang felt shocked.

But they are not stupid, they soon dug out the agreement between Kirin Culture and the TV station.

Seeing this incredible agreement, whether it is a newspaper or a magazine or a TV station, it is all stunned.

"Yin Jun is crazy! The hard-made cartoons are actually free for a penny?"

"Why does Yin Jun do this? Is he stupid?"

"In order to promote the unicorn culture, is it worth the effort like Yin Jun?"

"Yin Jun was so cautious that he gave away one of his treasures for free!"

"Take 50 million cartoons to open the way for your own cultural company. Is this smart or stupid?"

"..."

Newspapers, magazines and TV stations are almost one-sided criticizing and taunting Yin Jun.

At first glance, Yin Jun is crazy.

No matter how cheap the production cost of these cartoons is, it must be more than 200,000 pieces per episode, which is much more expensive than a TV series!

After all, more than 30 artists, animators, and screenwriters are constantly working together, and there are various other production costs, such as paper, paint, film, etc., which are very expensive.

34 staff, can make 4 episodes of cartoons a month, but their work is too strong, so the salary and bonus will not be less than an average of 6,000 a month, so it is 200,000.

There are also papers, paints, pens, etc., which are not ordinary, and they all need to be purchased from Japan, which is a large cost.

The final film, the time for an episode of anime plus the end of the opening, is about 24 minutes, and an ordinary movie is only 90 minutes. The amount of four-episode animation is already more than the movie.

Coupled with some waste and editing, modification, etc., the film is also a big part of the money.

Over the course of a year and 52 weeks, the animation production cost alone is 10.4 million, which does not include the original copyright fee. Of course, the copyright belongs to Yin Jun. If it does not belong to Yin Jun, I am afraid that the copyright fee for an episode of 30,000 to 50,000 is indispensable.

If according to normal circumstances, such 52 episodes of cartoons, at least can sell 50 million Hong Kong dollars or more broadcast costs.

From a profit of tens of millions to a loss of tens of millions at a time, this business can't be seen as worthless.

But Yin Jun never dismissed such a small family.

The person who said this is simply not seen what is called the Blue Cat Raiders.

The so-called Blue Cat Raiders is the "Blue Cat Animation" produced by an animation company in China around 2000.

This cartoon, to be honest, has a standard production level and a story ... everything.

But other production companies are clever. After they produce it, they will directly send the animation to all TV stations for free. As long as you are a TV platform, you can use it to broadcast it without paying a penny.

The TV station will be excited now, and such a good thing?

I do n’t spend money on cartoons, and I can still earn advertising costs from this cartoon. How worthwhile!

Therefore, no matter whether it is Huaxia TV, provincial TV, city TV, or even county TV, it has begun to tirelessly broadcast.

For a time, almost all TV channels in China had the figure of "Blue Cat Animation", which let children remember it involuntarily.

After a year or two passed, the image of Blue Cat had already become popular. The animation company immediately found a processing plant to produce a series of Blue Cat products, including children's underwear, footwear, toys, etc. Then attract foreign investment to open a national franchise store.

Seeing that Blue Cat is so famous, all the streets and alleys know it, so franchisees flocked to open Blue Cat stores all over the country.

As a result, this animation company earned a lot of money by relying on the franchise store licensing fee, and the addition of these children's products was a long-term source of income, and it made them laugh and laugh.

If you do n’t have hundreds of TV stations that are almost non-stop broadcasting, so that children can see the cartoon of Blue Cat anytime, anywhere, Blue Cat is such an outstanding setting image, can it be so widely known?

It is not widely known, why did that person spend so much money to join the store, and why do other parents buy your blue cat children's clothing?

This is actually equivalent to the crazy advertising of the blue cat by the TV station regardless of the cost. The blue cat cartoon is a large continuous advertisement.

People don't make money for cartoons, but make money for children's clothing toys in the future!

Then the question came, why did the TV station so publicize you?

Isn't it because the Blue Cat animation is free?

Who doesn't like free things?

No matter how many TV stations you have, they can make money anyway.

Don't you try it for free?

How many TV stations are willing to spend a lot of money to buy?

Would rather put junk advertisements, they are not necessarily willing to buy your cartoons.

After careful calculation, the production cost of the cartoon is at most 50 million to 60 million, but through this cartoon, let everyone know the brand Blue Cat, so that their children's products store opened throughout the country, at least one year They all earn 7.8 billion in pure profits. The animation company's marketing method is definitely the classic marketing of Niubi!

Now, in 1980, no one thought of this way at all.

Yin Jun had already planned to promote his "Transformers" image in this way.

Once the figure of "Transformers" is everywhere in the world, do you say that Transformers' toys can't be sold crazy?

This is the era of intellectual property protection!

Relying on these toys alone, it is easy for Yin Jun to earn $ 120 million a year!

Just like the example of the Blue Cat, what is the cost of more than 10 million animation production compared to the profit of 120 million US dollars?

Of course, Yin Jun wouldn't make bad quality products to smash the signs like those companies that are eager for quick success.

What he likes is to be a well-known century-old shop.

The brand "Transformers" is done, and 100 years is not a problem!

Therefore, we must cherish it even more, and we should not destroy it casually.

Now in mid-March, more than fifty toys for Transformers have been made.

There are more than 80 kinds of toys, which have already passed the preliminary examination twice, and at most two more inspection procedures, they can be produced according to the model.

The speed is so slow, in the final analysis, Yin Jun's requirements are extremely harsh.

Yin Jun made Transformers toys. Even the cheapest 30-odd plastics made by compression molding did not save money. They did not use any secondary recycled plastic. To do it.

Then, in addition to the best materials for high-end Transformers toys, Yin Jun also paid special attention to humanized design.

Humanized design, in other words, is often referred to as "ergonomic design" in the future.

To put it simply, it is how to make the user comfortable to use, holding very close hands, not cutting off the edges sharply, nor being very stiff and difficult to piece together.

The material is also relatively durable, not difficult to clean and easy to break.

Whether it is now in 1980 or after 2020, many manufacturers have problems with their brains.

They thought that if the product was made durable, then users would not buy their things often, so the quality is still poor, so that users often change ~ www.novelhall.com ~ As you know, you only change it in two days Things, who would buy you again?

Apple phones are durable, but how many people do you see that do n’t change Apple ’s new phones in three to five years?

Even if they don't change, they will buy the latest money for parents, wives, husbands and children.

In this way, how could Apple's sales decrease?

Isn't this better than after you pit people and expect others to be fooled?

Therefore, Yin Jun also specifically told sister Le that quality is the foundation of an enterprise and must not cut corners because of cost considerations.

If your product has the value to buy, even if it is expensive, there will be fans who will continue to buy it.

If your product has no value to buy, even if it is cheap, few people are willing to buy it.

Le Yiling listened deeply to her. Yin Jun could certainly rest assured that she had to supervise the quality of the product.

Another point is that it was made by SONY and Apple, and then Samsung broke it in one aspect-aesthetic design.

The quality of SONY's products is actually slightly inferior to that of Hitachi, Toshiba, Canon and other brands.

But with their super high face value, they not only became the first sales champion in Japan, but also achieved great success abroad.

Not to mention Apple, the appearance will make people hesitate and go directly to the Apple store.

Therefore, Yin Jun wants to make Transformers' toys look good ... well, it can't be said that they are all good-looking, powerful, atmospheric, sharp ... and other characteristics, anyway, it is to excel.

In addition, the color ratio, overall color tone, etc., need to be seriously considered.

In short, let children and young people fall in love with Transformers toys at first glance.

Only by doing this can it be considered a success!