Chapter 457： Let you look at free marketing in the 21st century!

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The American Broadcasting Corporation, also known as CBS, is the one with the CBS logo.

CBS is not only a television station, they also have one of the largest radio channels in the United States.

After the 1950s, CBS took advantage of the NBC turmoil and dug their people, making them seriously injured, and embarked on a path comparable to NBC.

CBS also has a film department, namely Columbia Film Company and Samsung Film Company, which have not yet been acquired by SONY.

After the sale of the film company, CBS was also acquired by Lei Shidong in 1999. This single CBS group has completely become a history.

CBS is still a very large group, with an annual operating income of more than 10 billion US dollars.

Before the U.S. economy has entered a landslide, their days have been relatively good.

In November last year, almost the same time as the British TV station, it was CBS that bought the American copyright of Yin Jun's "Millionaire".

After full understanding and preparation, CBS officially launched the American version of "Millionaire" at the beginning of February this year, which was broadcast at 10 pm on Wednesday and once a week.

Now 6 episodes of the program have been broadcast, and the effect is very good. The ratings have now reached more than 15% of the same period!

You know, the current TV stations in the United States are so many, they are far from being like the concentration of the five major media groups after 2000.

In addition to CBS, NBC, and ABC, there are medium and large-scale television networks that combine dozens and hundreds of television stations.

With a ratings of 15%, that is basically the undisputed overlord at the same time.

With such a good result, Ke Lin, the deputy manager of variety show, which spent 30 million Hong Kong dollars to purchase copyright at a high price for a year, raised his eyebrows on the TV station.

CBS is not so anxious to sell ads, but now there are advertisers flocked to want to contract the full time period of "Millionaire" ads, the combined price has reached $ 110 million a year, which is enough More than 10 times the purchase price and production cost!

However, this price CBS is not very satisfactory, because "Millionaire" is a program of elegant and common appreciation, with a gimmick of 1 million dollars, with people's desire for knowledge, of course, it will be welcomed for a long time.

Such a show is definitely not bad for the fans and the advertisers.

With "Millionaire" invincible in this period, CBS executives have raised the psychological price from 80 million US dollars to 200 million US dollars.

At first glance, it is expensive, but how many programs have the first ratings in the whole time period?

If it was not broadcast at 10 o'clock, they dare to shout 500 million dollars!

If this year's ratings continue to be maintained, then next year will go directly to 9 o'clock, then the price is even higher.

I personally ran to a rural place like Xiangjiang to dig up such a good column of Klin, and naturally got the appreciation of the high-level.

Is n’t the most important thing about being a TV station?

In addition to the TV programs produced by yourself, outsourcing is also a very important part. With such a good vision, will you buy more good TV programs for TV stations in the future? Isn't CBS more and more prosperous?

So, it was only the beginning of the year, and Kelin had been told that in the first quarter of this year, the company would give him a $ 1 million bonus. If "Millionaire" continues to improve, then the half-year award and the year-end award Absolutely not stingy!

Therefore, during this time, Kelin has been smiling.

His position in the company has also increased a lot.

For example, today when he came to the cartoon channel, the director of the show, Simons, personally brewed a cup of coffee waiting for him. Such treatment has never been done before.

After the two greeted each other for a while, Kelin talked about the business, "Simons, my friend recently made a cartoon, would you like to see it?"

"Animation?" Simons nodded. "What is it? Which company made it?"

"It was made by the Kirin culture of Xiangjiang." Klin Dao.

"Kirin culture ... this name sounds a bit familiar ..." Simons turned around in his mind, "Oh, I remember! Several comics that have been popular in the United States recently are made by Kirin culture! "

The animation of CBS is not as famous as Disney, but there are still many comic companies and animation companies in the United States. The market for children is also very important. Therefore, CBS is still paying attention to the animation.

Simons was a competent director who knew all the new comics and animations on the market.

If it weren't for the name of Qilin Culture, which was too eloquent, and it was a company from Xiangjiang, he would definitely think of its details in the first place.

"You know it's fine." Kling laughed. "They have animated" Transformers ", which is very popular in the United States. Do you want to see it?"

"Look!"

Simons didn't think about it.

"Transformers" can be regarded as a very popular cartoon in the United States this year. In the opinion of Simons, those robots that can be transformed into various cars are really cool.

Countless young Americans and children think so too.

In particular, the United States was originally a country on a car wheel. The idea of ​​a car robot directly weighed on their ideas, so the "Transformers" comic book was the best-selling in the United States.

If "Transformers" has the strength of 50% comics, then this cartoon is not bad.

What Simons was most worried about at this time was that Xiang Jiang's animation company did not do well, spoiling this cartoon that is expected to become a classic.

But when they sat down in the screening room and started watching, Simons couldn't calm down.

"I depend, is this really done by Xiangjiang Animation Company? It's so beautiful!"

"Perfect design! Perfect picture effect! Perfect distortion effect!"

"There is this car ... too domineering, exactly the same as the comic!"

"Such a surprise, how much time does it take to make?"

"Not bad, better than Disney ..."

Seeing one episode, Simons wasn't too addicted. He directly showed the remaining two episodes, and he continued without stopping.

"Huh, this animation is definitely better than comic books! I can't think of it. There is such a good animator in Xiangjiang's backward place!" Simons exclaimed.

"The main body of these animations is the masters of Huhai Fine Art Film Studio in China ... should you have seen their works? For example, the tadpoles are looking for their mother ..." Kelin smiled.

"Is these masters' works?"

Before the animation was produced by the computer, the animation work groups all over the world were worshipped by the masters of Shanghai Haihai Fine Art Film Studio, but it was not just Miyazaki alone.

In particular, they know that the masters of the Shanghai Haihai Fine Art Film Studio produced these classic animations under what difficult circumstances, so they are even more commendable.

"It's not them, it's their apprentices and grandchildren." Klin Dao, "Masters are already old. With such high-intensity production, the body can't eat it."

"Well, even for the apprentices, this delicate attitude is commendable, and it is their apprentices!" Simons sighed for a while, and said: "Kelin, you can rest assured that we want this animation! Price It ’s easy to say that we will calculate them according to the price of the first-class animation in the market and we will not let them suffer! ”

"No, no." Kling shook his head. "Symens, you misunderstood. They didn't want money."

"It's not money?" Simons surprised. "What's that? Is it still free?"

"Oh, you're right, it's free!" Kelin said seriously.

"Uh……"

Simons's face dignified, "What do they want?"

As a businessman, of course, I do n’t believe in free lunches, and the cartoons of Transformers are well done ~ www.novelhall.com ~ do n’t worry about selling at all.

"They only have one requirement, that is to play at the prime time, and must cover all of our CBS broadcast network." Klin Dao, "As long as this requirement can be met, then they can give us exclusive North American exclusive broadcasting rights for the first year. . The current progress is that one episode can be provided per week. The prices in the second and third years are easy to say. "

"It's not a problem to cover all CBS networks. As long as it is prime time, it's all everyone's TV stations." Simons murmured. "But this prime time is not easy to handle! We still have a DC comic in our hands. Spiderman animation! "

"Spider-Man has been playing for more than a year, can there be any new ideas?" Klin Dao, "" Transformers "is currently the best comics, but also the most popular. Playing its cartoon while hot ironing, for us It ’s a good thing, right? "

"You make sense, but ..." Simons pondered, "So, I will have a meeting with everyone, and then report to them. If they are okay, I have no problem here."

Simons is a professional after all, of course knowing that the cartoon will be more popular.

"Transformers" has gradually set off a wave, and if its animation is broadcast now, American children will be fascinated.

As a director of an animation channel, he has this confidence.

"Relax, free things, can't they still do it?" Kling laughed. "That's why our CBS and they have" Millionaire "cooperation, otherwise such good things can get us round? Go to NBC or ABC! "

Simons nodded.

The production of fine, comic-selling basics is still free, and such cartoons are really released without worry.