Chapter 1114： Still have to advertise

Early on the weekend.

Lehmann first went to the industrial park not far from the Firefly Building that Perlman had arranged before.

The building area is not too big, the upper and lower floors add up to more than 340 square meters, and several office areas of different sizes are simply separated.

In addition, there is a conference room and a separate office.

This part was renovated in advance, but the original technical team of FOtv has not yet arrived, and there are a lot of things there, and the relocation process has just begun.

At nine o'clock in the morning, the person who made the appointment came.

This data application engineer who has worked for Cisco and Amazon, wears a pair of glasses, is thin and tall, and has a typical IT masculinity.

This was Lyman's first impression of him.

Of course, to Ron Brandon, who came for an interview or called a two-way choice, this place looked like it had just been taken care of, and it was an empty shell. He is an international director, and he might leave after two polite gestures, because he really didn't see that there was a need for him here.

After all, it has to be a serious Internet company, right?

So, after a brief introduction, the first question he sat down was: "Do you have any development in the Internet field? What is the core business of development?"

Lyman read his doubts and smiled politely, "This is just the future office space, in fact, we do want to do business on the Internet, and we have already done so. I bought an online video site, maybe you too I heard that it is called FOtv, and its core positioning is naturally to create an online video playback and download platform with the help of Firefly’s film and television resources in the global region.”

"Is your company going all-out into the streaming media field, or is it?" (testing the water) Ron asked rhetorically.

At this time, he was actually a little interested. After all, when he worked at Amazon, he knew about Amazon's video business and was responsible for the data storage inside. At least, this field is not unfamiliar to him, and it belongs to his ideal. within the scope of work.

"Since it is going to be done, it must be the main business direction. I don't know about the technology, but Firefly itself can guarantee a supply of diverse and high-quality content, and even said that we will have a big move next year at the latest."

"Big move?" Ron was puzzled.

"Yes, it's a very gimmicky and expensive TV series." Lehmann continued to show his bargaining chips and explained a little: "You can understand the real benefits that "Band of Brothers" brought to HBO, we hope to use a well-designed The content created can attract users and expand its influence in the industry twice.”

"Oh." I don't know why.

In fact, Ron's knowledge of film and television dramas is limited to one audience, and he usually does not ponder the profits behind the dramas or the positive impression of the audience, the favor of the label and other "illusory" things, but this does not mean It does not prevent him from being optimistic that Firefly has a great chance of successfully entering the streaming media field.

Without him, as an insider, he is almost certain that the mobile terminal will replace the traditional TV terminal. Even if it is not replaced now, it will definitely replace it in the future. With confidence in the industry itself and Netflix's visible success On the road to the future, the online video business has great promise.

He also knows that the tycoons like the head of the Internet are also launching the video business one after another, and the demand for talents in data, algorithms, and information processing in colleges and universities cannot be faked. These are the trends that he sees happening. .

After a few rounds of discussions, he felt that he had a good chance, and Lehmann went straight to the topic and solicited: "So, if you are willing to join, the position of technical director of this website is yours. Algorithms, big data, and accurate portrait simulations for users are A large project, even the daily maintenance, storage, and testing of domestic and foreign servers requires an experienced person to coordinate. Ron."

He continued: "The era of online video has just gained some fertile ground, and mobile phones represented by Apple and Samsung also have corresponding playback conditions. With the further popularization of 4G, I believe that the output value of this business will never be the same. Now that it is so narrow, the sooner you can establish a foothold in this field, the better you will be able to prepare for the wave of competition..."

Lehman chatted for a long time, and the atmosphere of the conversation was just right.

Ron Brandon also chose to join without too much hesitation - it is rare to meet a boss who is very optimistic about the prospect of expanding the business sector and has accumulated content, why not.

Besides, salary and position are not a problem.

Not to mention the position, it is almost certain that he will lead the technical team of the Firefly streaming media business;

As for the salary, the annual salary is 5 million, and he is guaranteed to join the management option for two years, which is basically higher than his salary in Amazon.

After the initial finalization, the content of the chat between the two quickly turned into specific business work.

It has to be said that the benefits brought by such experienced and well-connected senior engineers are almost obvious.

On the one hand, based on his own experience in Amazon, he knew Amazon's cloud computing services very well. After logging in to FOtv and enjoying the movie viewing experience, he quickly proposed an improvement plan, namely: cloud editing library.

To put it simply, many data of FOtv are extracted manually, but in fact, the content data stored locally can be transferred to the mobile cloud server for storage; data problems that should be solved locally can be processed on the cloud server without occupying the space of the local server. The workload of data capture is also reduced.

To put it bluntly, a user's viewing records or content data to be downloaded can easily generate a personal space list in the background under the cloud computing service provided by Amazon. In the future, no matter how the user changes the terminal, the X-BOX is used. Whether you put it on TV, web page or mobile terminal, as long as you log in to your account, you can still perceive your own content reserve information.

The advantage of doing this is that it is also beneficial to be accurate to personal preferences, and then to calculate the corresponding content data.

The other is the service model. Ron is not clear enough about the monetization model of the platform's main business, so he cannot accurately create the concept of serving users.

This question made Lehmann think for a while. He was actually hesitating. From the perspective of future generations, it seems that Netflix's pure membership system has helped them win the largest market share, but the cost of content has risen year after year, and their profits The situation is not very good, it is all raised by the stock price.

Just like now, Netflix still cannot make money from a single video business, but based on the benefits brought by user growth, they have gained a lot in the stock market. On January 27, 2011, they released the fourth quarter earnings report of 2010.

The financial report showed that the growth of online video rental users in the fourth quarter exceeded market expectations. Driven by this, Netflix's stock price rose 9.46% in after-hours trading that day, to close at $199.59 a share.

Since the transition, Netflix's stock price has risen from $48.56 to now, and its market value has already exceeded $10 billion. This is the strong pillar of their calmness.

On the other hand, for a platform like FOtv, which started behind and has no advantage in pricing, Netflix should be the biggest competitor.

"What do you think?"

"It's nothing more than the question of whether there are embedded advertisements. In my opinion, the e-commerce market is quite large, and many companies have a tendency to vigorously put advertisements in the Internet field. If the advertising business is supported, the membership price can be much lower~www. novelhall.com~ Like Amazon, Hulu, the general membership price is only 5-6 dollars per month, which is also very attractive to users, according to what I see on Amazon, non-members don't care about ad embedding, because they Just watch free content, and for member users, the number of advertisements placed in the page refresh frequency is limited to about one or two, and many people can accept it without having to read all of them.”

Lyman understood.

Isn't this the unified set of mainland video websites? Members can skip advertisements in advance, and sacrifice the cost of "appropriate discrimination" for free prostitution, which not only fulfills the investment goals of the sponsors and fathers, but also makes a difference to the source of revenue. an adjustment.

That is to say, on the basis of keeping the page "simple", the acceptance threshold is appropriately controlled, and the user's degree of boredom is repeatedly jumped.

Of course, Ron Brandon's idea is very realistic. Netflix is ​​so pure because it enjoys the top focus in the video field, and the industry is paying attention to it, and Firefly's streaming media business has just started, so what to do Support huge cost input. Have you been relying on internal blood transfusions? Obviously not possible.

A mature platform must always be self-sufficient and relatively healthy financially.

So, in fact, there is no choice. Instead of pursuing perfection in website services, it is better to find a way to invest more in servers, bandwidth, and massive content to create a better external environment.

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