Chapter 1113： Who is the king of the old and new channels

The dispute over the interests of traditional media and streaming media has indeed run through the history of Netflix's development.

Whether it is the radical opposition between the new channel and the old channel, or the invasion of Internet capital and Wall Street capital into the creative circle, it means that the two parties cannot get along well.

Of course, it’s not that the traditional media side can’t see the innovation of the audience’s ideological trend, but they just want to be slower and lead the change in the second broadcast field, rather than the impact on the old circle initiated by the giants with the spirit of the Internet.

Unfortunately, the **** determines the head.

Mann Media has no TV stations, TV networks, and is also limited by the Paramount Act. It dares not or cannot have a shred of cinema shares. It can be said that this revolution of old and new channels is completely irrelevant for a content producer. No difference.

In any case, users will always spend money on users they like, whether HBO or streaming media, essentially dominate and sell content.

From the moment Jayden Bryan walked out of the room, Lyman actually had no other thoughts.

He definitely wants to make his own streaming media platform, adding more value to the content.

April 27.

When Johnson called to report that the acquisition was on track and that he was accepting assets, he quickly informed Perlman that the content library of streaming media was also part of the copyright operation, and he was still in charge of this work.

"I contacted a design and decoration company. Their surveying and mapping staff will come to Burbank tomorrow. You can take them to the nearby industrial park to have a look. The streaming media business must be relocated here from Silicon Valley."

Lehmann said, "I don't want to buy a building yet, just rent a few floors to use it, and then I'll talk about it in the future."

FOtv is just a small platform, and there is no space requirement for a large office area.

——————

Perlman said: "I have already asked people to say hello to the city government. They welcome Internet companies to enter, and some procedures have been cleared."

"How is our copyright library?" Lehmann asked again.

"Uh... Marvel's film and television series, including movies, are signed with Netflix once a year, and they get on-demand revenue. It's easy to get it back, and the same is true for TV series such as "Breaking Bad" , as long as it is not broadcast on TV channels; only "Twilight" and the zombie trilogy released with Lionsgate; "Untouchable" with the French side, and "The Walking Dead" (the original pledged funds were expanded The distribution channel, the proceeds were sold to Gao Meng and Europa) There are some problems. In the former case, it is authorized to the YouTube long video service, signed for 3 years, and will expire at the end of 12 years. In the latter case, we will have to launch our own streaming media. Let them know, in addition, part of the copyright of the Pacific Rim Monster Universe series is in the hands of China and Japan, and this part must be clearly discussed before it can directly enter the online film library."

"What about the others, the film sources that are being collected one after another?"

"We have been hoarding some of the copyrights circulating on the market over the years, and we have also bought some film sources in Cannes, China and the pure offline market. In general, apart from the copyrights that can create high value on the big screen, there are a total of 4,200 There are many, but most of them don’t actually make money, at least in the offline market.” These are the 80% that are worthless in the field of traditional media monetization.

Most production companies' film libraries rely on their heads to earn copyright fees, and Firefly is no exception.

Of course, these film sources are naturally different when they are placed on streaming media. If you can get a click, that is also a click traffic. The accumulation of small and large, the judgment of value is also different - if you sell DVDs, the bad film will be bad for a month. You can’t sell a few copies. You can only make collections, such as CDs of comedy collections, horror collections, and thriller collections. Winning depends on quantity, but it is actually difficult to create value. After all, the cost of recording is also a cost. This kind of carrier is not only more able to cater to the tastes of a wide range of people, but its cost is only to occupy some bandwidth, and the initial investment is almost equal to nothing.

Furthermore, radishes and vegetables have their own preferences. The so-called low-value film sources pushed to the corresponding user groups may not be without economic benefits. The value of traditional channels is based on the estimated radiation surface other than copying and transportation costs. , and in streaming media, the platform releases personal content. In essence, as long as one person can accept it, "Avatar" is no different from "Afanxi" (there are many such **** films in the offline market, what " Rim of the Atlantic", "Three Hundred Beggars of Sparta"), the user himself spends a certain amount of time to watch it, providing his personal traffic value or substantial payment value based on activity.

In other words, both of them are new profit points for the platform side, but a very high upper limit is more in line with the tastes of most people, while the latter has a relatively narrow space for promotion.

After chatting with Perlman, he put down his phone and called the headhunting company again.

One thing: talent.

FOtv is just a shelf in his strategy. Mann Media itself can produce content, but algorithms and data analysis applications are another important area of ​​streaming media services, but after reading the configuration of the technical team, he found that there is still one missing one People with industry experience integration team - they are all honest programming talents without substantial market experience, certainly not

He has communicated this demand for a long time.

The phone was connected, and they quickly gave a more specific goal: mainly the headhunting platform itself does this, and of course there will be no shortage of information resources.

"Sir, he's going to Burbank this weekend."

In the basic resume sent to the mailbox in advance, it was a white man named Ron Brandon: born in 1979, American, studying at Stanford University, majoring in mathematics and computer science, after graduation, he successfully entered Cisco by virtue of his school results. In 2005, he jumped to Amazon and became a senior engineer in the network transmission and storage department. At the end of 10 years, he left and has been idle.

Lehman asked: "Have you communicated with him? How are you willing to take the job?"

"This can't be guaranteed, I can only say that he meets the needs of your company's recruiting senior managers. In addition, the reason for his departure last year was family affairs, not work or physical reasons, and now he is ready to look for a job in a related field~www.novelhall .com~ Many companies have already made offers, so in this regard, his own attitude is very important."

"Okay, I get it."

The phone hung up, and Lehman said nothing.

Such a two-way choice is nothing more than a job position, rising prospects and salary space to impress, and there is nothing else to understand.

For now, once the streaming media business of Mann Media is launched, it will definitely become a department with a leading stream and a resource orientation, and there is no need to worry about poor conditions.

Although he doesn't understand Internet programming, he doesn't need to understand technology very well, which doesn't prevent him from clearly recruiting professionals.

Skip this.

At three o'clock in the afternoon, Lehman went to another regular meeting for the preparations for the filming of "Guardians of the Galaxy" organized by Kevin Feige. With a production budget of 180 million yuan, trivial matters such as the selection of the location and the construction of the studio are also clearly arranged.

According to the idea of ​​the crew's preparation, all the preliminary matters should be completed in mid-May, and the main creative team will enter the group at the end of May, and the official start-up will be combined with the shooting and special effects work. .

At night, Eva came back, chatted about the work of "Rise of the Planet of the Apes" for a while, and then fell asleep.

​​

Please remember this book's first domain name: . Mobile version reading website: