Chapter 1115： Streaming is the nuclear weapon that changes the production model

In the afternoon, Ron Brandon left first.

In addition to asking the finance to settle the agency fee for the headhunter, Lehmann soon went to the TV department.

Except for some middle-level workers in this department, the management is basically going to be merged into FOtv to become the content marketing department inside. Because once the streaming media business is launched, it is basically impossible to release it on TV except for the original unfinished TV series. This is a matter of choice.

Oh, in fact, the name is no longer called FOtv. After the acquisition is completed and it becomes a subsidiary of Mann Media, when the relocation work is completed, the new office location and the new company name should be called "Amber", commonly known as A University or Amber.

Of course, these things are small adjustments, and for Lehmann, the part he is most focused on is always content production.

While he was busy recruiting technical experts, Ryan has been promoting various work on the adaptation of "Game of Thrones".

The first is a series of necessary qualification insurances such as project approval, backup, and fire insurance guarantee for the film, and the other is the establishment of the script and the shooting direction and style of the first season.

Previously, although it was said that after the contact with HBO, the broadcast agreement was not signed in advance, but HBO did not say much. You can't just have a fight just because they don't give you a show.

Whether it’s because Mann Media, which has more resources and interest networks, is not moving, or business contacts are still not completely cut off, the broadcast rights of the new season of “Breaking Bad”, a trump card drama with guaranteed ratings, are still in place. In the hands of HBO, the two sides have maintained an inexplicable peace for the time being, but they just said that the original honeymoon period would never be returned.

——————

But as he told Ryan, once he made up his mind to enter the field of streaming media, he had to separate from the traditional TV side anyway. He wanted to learn how to follow the broadcast on both online and TV platforms like the mainland. TV operators seem to be more temperamental.

Back at the company, the regular project meeting about "Game of Thrones" had not yet been held. Lehmann first welcomed a distinguished guest, George Martin, the general consultant of the "A Song of Ice and Fire" series and the screenwriter's troupe.

The old man is old and doesn't like to run around very much, but such a big event still made him come from New Mexico to participate in the front line in person.

Although he signed the contract, some of his friends in the circle also told him that Firefly never had "the concerns of a big company" and dared to spend money, but he still had to witness that his works received the right preferential treatment.

Of course, for Lehman, he also admires the old man very much.

"I like it very much, and I admire you very much. You are the pride of the fantasy literature world." Lehmann shook hands sincerely and complimented him.

"Hahaha......"

Talking about his most satisfying creation, Mr. George couldn't hide his smile, "I'm relieved to put it in your hands, although its popularity is not as high as those of the popular movies produced by your company."

"Words have the literary character of words. Of course, it is true that intuitive audio-visual imaging is conducive to the audience entering Westeros. The reason why we all adapted it into a TV series is not to use the sound and picture carrier of film and television drama to make More people see it and recognize it."

"you're right."

The two chatted for a while until the regular meeting began.

Ryan briefly presided over the work, and soon 2DB explained the considerations for adapting the plot to everyone present.

"...The creation of film and television requires a main perspective. Our idea is that the plot of the first season starts from the northern kingdom, with the Stark family history as the main line. Gradually show the upper-level politics of the kingdom: the simple king, the prime minister who suddenly takes office, the ministers who have their own ghosts, the princes who are self-respecting..."

In the projection screen, there are power maps, boundary maps, character maps, clothing maps, and complex relationship maps, showing the results of 2DB's work. The two are indeed fanatical fans of "A Song of Ice and Fire", even if they are in There is experience in film and television screenwriting in the circle, but it takes a lot of energy for the screenwriting team led by the two to complete the work of sorting out the context.

So after the two initially explained the story line, everyone applauded to show their recognition for their work.

Even Mr. George nodded when he heard it. He was not pedantic. He knew that film and television were different from publishing books, and he understood the changes in some places to increase the sense of substitution.

"The script for the first season has been finalized. How about the configuration of costumes, props and behind-the-scenes personnel?" Lehmann asked.

"We have recruited labor unions and major economic companies for behind-the-scenes jobs with experience in war, realism, and fantasy. If the filming is ready, it will be done before June. However, as for the actors, there are many characters in the play, and we have not yet. Initiate a large audition screening effort."

"Have the conditions for the main and supporting roles been sorted out?"

"I sorted it out." 2DB replied.

"Emmm..." Casting is also a major event, and compared to the backstage reserve, the establishment of this first impression in front of the stage is easier to hype and enhance the public opinion of the drama.

Lehman sat in his seat and pondered for a while, "Well, after a few days, let the news that the drama has been approved will be released first, and when the news is hot, and there is traffic, you can entrust Yahoo or Google's entertainment news section to build it. A casting website allows book fans to participate in the screening work and deepen the adaptation linkage in advance."

"It's a very good plan." 2DB's first response was mainly the first time they took over such a large project plan after they were recruited. They were positive and at the same time had a good impression of the company, "A proper sense of participation is conducive to getting closer. audience distance."

Ryan proceeded from reality, "'A Song of Ice and Fire' has hundreds of millions of fans at home and abroad, if you can arouse the enthusiasm of some of them in advance through such a move, you can at least ensure that the broadcast will be stable. The core group we want to capture the most, and even say, use traffic to drive the participation of passers-by, thereby expanding the audience base of "Game of Thrones" or the original book."

"Okay, let's make a rule first." Lehman has been in the circle for many years, and some marketing methods are at his fingertips. "After the third round of auditions, I will upload the resumes of the candidates for each role and an audition image to the Internet. Let the fans decide who will act in the end. However, those who can participate in the third round, first of all, the long contract of the drama series, it is not necessary to run away, second, there is no extreme political remarks, this needs to be checked in advance, I do not I hope this will explode, you understand. This is a fantasy masterpiece that is popular in many regions. It is naturally international, and insults and accusations against any country, region or people, whether it is a problem with the brain or an unintentional act of swearing, Don't let people like that in."

For "Game of Thrones", Amber Video established the user base in one fell swoop and expanded the Pan Continent business out of the United States. Lehmann did not want to see a little bit of geographical discrimination negatively impacting the show's charm.

Instead of spending money on public relations later, it is better to prevent problems in advance.

How should I put it? After staying in the circle for a long time, Lehmann also knows that many actors are not of high quality. In addition, there are such a group of white supremacist cerebral palsy in the United States. There are many nonsense. It sounds ridiculous now, yes Those who have lost the public opinion of the label can appear, and he is afraid of this - Disney, Hua Mulan, full of movies made by white people who are high on the top, such a big international label can't hire excellent screenwriters and costumes from the mainland Modelling or even historians? Yes, but it doesn't matter, throwing out a bunch of x, I think I understand the essence. Cheap is not cheap.

He can't control others, but the content produced by Mann Media will always focus on serving the public, rather than becoming an accessory to power and political trends.

On the business that the boss himself emphasized, 2DB, as an actual playwright, hurriedly assured, "Don't worry, we will definitely check it out." ——Most of the American dramas are screenwriters. There is a lot of demand for the number of directors, and the director's right to speak naturally declines.

"Let's follow the original style. I'm not afraid of realism at all, as long as the content that goes too far is slightly misplaced."

Even if it is not broadcast on HBO, Lyman follows the main tone of killing, desire and human nature. Anyway, apart from Disney, no label will make war beautiful. The main difference may be the number of explicit scenes. But no matter how you set the shooting trend, "Game of Thrones" is after all depicting the thorns and bones under the Iron Throne. Without those shocking shots, the show would have lost too much flavor .

As for the film and television industry, isn't it just because of the diversity of genres that it thrives? Sticking to one model, rather than filming according to the theme of the episode itself, is inevitable.

"With a budget of about 100 million, filming a TV series in the audio-visual language of the movie and the way of clothing, this treatment... Why didn't a production company like Firefly appear in the 1970s?"

Mr. George, who had watched the entire regular meeting, only had this idea in his heart. If this could not satisfy the fans of the book and the audiences all over the world, he would not be harsh on the film and television company for not doing anything.

Thinking of "Nightcrawler", which was once adapted into a bunch of x, the old man shook his head.

Hollywood has never changed, even if the invasion of capital has brought abundant funds, the entire production environment seems to be changing in a freer and richer direction, but in essence, it still focuses on market analysis and audience research. Red line budget, that is: don't dare to break the routine.

They feel that the audience ceiling of the subject matter is there, so Disney regretted "Avatar" and CBS regretted not grasping "Game of Thrones".

The opportunity has been given, what is there to say if it is missed because of too many worries.

​​

Please remember this book's first domain name: . Mobile version reading website: