Chapter 1070： Future plans (3)

"Will the burden be too heavy?" Even if increasing the proportion of independent sales is beneficial to Perlman's copyright department, he still stood in the company's position and said with concern: "Expanding too many regions requires occupied financial and human resources, and some are too much. , I think we can start with the UK first, and then expand to Europe after two or three years..."

"It is indeed a bit of a burden, but it has to be done." Ryan, who was angry with Lyman, said: "We have mastered a lot of good content IP, such as Marvel, Minions, Avatar, Twilight, Pacific Rim, etc. A good development value, not counting the past licensing revenue this year, we have created a market of about 7.865 billion US dollars, after deducting our own operating and input costs, we only earned less than 1.8 billion. Distributors, especially It is an overseas distributor, the company is too dependent, and profits are eaten up by such sales channels.”

Ryan reported the numbers he had calculated for days.

In fact, everyone here understands this truth, just like George Lucas also knows that compared to the money he makes, the valuation of "Star Wars" is "everyone", and it contains dozens of benefits The common wealth of partners, but the reason why Lucasfilm does not have the conditions to expand channels, in addition to the high cost and high effort, the IP licensing can only watch Star Wars, it is not worth playing like that, but Mann Media is different, they have some The content is far richer than Lucasfilm.

"If we build our own sales network, how?" All that said, Perlman asked directly.

"E-commerce + logistics and warehousing + direct communication with stores + flagship store direct sales + authorized channels, like Disney and Hasbro, start with building regional warehouses and minimize the resale process." Liam thought: "As for Which cities are suitable to become the center of warehousing and logistics, the radiation area, transportation, and the preferential policies of the local government are all points to be carefully studied.”

"It may not be more than that, the fleet of warehouse transfers must also be expanded several times." Marvel Entertainment COO (Operation Officer) David Messo nodded: "Our own fleet of toys and store freight can only be guaranteed to be based in Los Angeles. The supply of goods in several major states around the center, and the railway freight station only guarantees the domestic supply. If it is to be sold in foreign regions, the distributors at all levels can ensure the timely supply of goods. Run, in fact, there is still a problem of differentiation, those dealers who guarantee freight should be postponed and banned."

"Well, Director David is right. We have to distribute orders and freight orders on a large scale this year. It is definitely unrealistic to think that it will be unrealistic to change the sales model. Therefore, according to the existing situation, we will take the next step. Just set up warehousing systems in 10 countries including Britain, France, Germany, Austria, Mexico, and the United States, and at the same time remove the independent distributors who contact the stores. This matter, we can act immediately.” Joseph said: “In the early stage Three hundred million in capital, Perlman, is there a problem with you?"

"No, I'll have my deputy, Pastor, in charge of researching the warehouse."

"In this way, our operating expenses are not small in a short period of time, but in the future, the sales will definitely be reduced by a large amount, and the independent profit will increase by 10 to 20%." Ryan said excitedly.

"Just do it. Let's move on to the next topic, brand linkage, licensing and the expansion of the legal department." Joseph continued to preside over the meeting, giving the background of Lehman's consideration, "According to some information sources, many people secretly use Our character image is profitable. Last year alone, we received more than 40 relatively bad infringement incidents, involving food, electrical appliances, stationery, accessories and other fields. These fake products seriously violated our consumption image in front of the public.. ..."

No way, the weak awareness of copyright, or that some businessmen know the law and break the law for the sake of profit, is really a headache. Don't look at the name of the Disney Legal Department, which is resounding all over the world, but has it been eradicated, fart.

The same goes back to Mann Media. They also cooperate with a number of law firms. They donate a lot of money every year, and all they get is the warning that they have been shot first. Some infringements are not serious and the amount of money is not large. Basically turn a blind eye and let him go, especially in South America and Southeast Asia, where there are many individual and scattered family workshops in the manufacturing industry, plus regional protection in any country, for production needs, market Demand, none of them dare to infringe, what is the fire, who has the ability to manage such a gray interest chain?

It’s just that what should be maintained has to be maintained. Too arrogant infringement cases still need to be investigated to the end, and the ambitions of illegal businessmen should be put to an end. If you don’t do this, you will be regarded as a soft persimmon. The bad consequences can be imagined. Is Disney very Do you like to spend a lot of manpower and energy to manage these? No, the copyright owner has no choice but to fight to the end.

Perlman reluctantly said: "We can only continue to strengthen cooperation with other brands, such as the use of the image we authorized to Procter & Gamble Group, they have vested interests and are naturally willing to crack down on some manufacturers in the fields of daily chemicals and skin care. Behavior, through this kind of management in the same field, our maintenance costs can also be reduced, and some income can be increased on the side.”

"That's why we have to establish a more reasonable and direct authorization cooperation in the ticket warehouses in various places, and sink the site business." Liam added.

Cleaning up the old and rude authorization system, and then implementing a more modern, simpler and more effective regional management along with the distribution network promotion will definitely be beneficial to the strengthening of Mann Media's revenue methods.

"Not bad." Lehmann, who was sitting in the first place, agreed Like when he was in the mainland, the deepening of the business that Andrew was in charge of was part of the administration.

"The project is too big, it's warehousing sales, strengthening freight, cracking down on infringement, and regional cooperation." Joe Quidal, creative director of Marvel Entertainment, was a little worried.

Despite the fact that Mann Media's financial situation is very healthy, it has accumulated a lot of precipitation funds on its books, but with so many actions, it is inevitable that people will worry about whether the big steps will be dragged.

"Now we have only successfully taken the first step, and we have encountered so many difficulties. In the future, when the brand copyright can create more benefits, do we still watch our money being earned by others? These things always have to be made."

"Yeah yeah."

"There should be no financial pressure. Our production plan is very reasonable and in line with the market, and I feel that we will not encounter trouble." Firefly's production managers are optimistic.

After discussing for a while, most people think that it is better to do it early than to do it late. Taking advantage of the conditions and financial difficulties, if it is put in place slowly, it will definitely have a positive impact on the entire profit structure.

As a result, Lehmann made a final decision: starting from February this year, the channels of various ticket warehouse cities at home and abroad will sink again. It is estimated that it will cost 700 million to complete the phased layout control and improve the competitiveness and independence in the content market. At the same time, expand the existing and more mature revenue market in the company's IP field.

At the end of the meeting, the direction plan for the next 2 to 3 years finally ended in Joseph's concluding remarks, "No matter what, completing the business upgrade as soon as possible is our most important task now, and neither we nor our employees can relax and sit tight. Succeed without aggressively pioneering.”

"Dismiss."

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