Chapter 1060： it's like a big mountain

When it comes to pop culture, DC and Marvel seem to be able to fight wherever they are. Even in movies, the two sides have a sense of life-and-death war. The original comics, ranging from big-screen movies to small-screen TV dramas, were full of gunpowder.

But to be honest, before "Reunion", if you want to say how much Warner management attaches to the existing achievements of Marvel, it must be attached, but to say that it is too affected, then you will underestimate them.

Yes, Lyman and Kevin did set sail with a broken ship. It was amazing and incredible, but don't forget, in 2009, the ninth place on the IP revenue list was "Harry Potter". ", ranked second in all types of film and television creation, second only to the American national hegemony "Star Wars" (in 2009, the total value of the planet reached 45 billion US dollars), the revenue of the project business operated by them is far more than that of comics. With the fact that Weilai is rich, based on this alone, Warner can proudly say: DC lost, I Warner did not.

Workplace struggles are brutal, and it's not that Warners don't want to catch up.

As we have said earlier, the advent of the IP era represents the sale of superstars in the past, and it has become a worldview of sale, whether it is "Star Wars", "The Lord of the Rings", "Harry Potter" or "Transformers", "X-Wars" "Police" and other works, it has its own set of world background logic. As long as the audience accepts it, it is like playing with individuals. In addition, DC has repeatedly been blocked by the market, and the success rate is very embarrassing. Is it comfortable to lose money all the time and be scolded and fired for an ugly financial report?

It can be said that Warner's "half-hearted" can be seen in DC is only a sub-division of Warner.

In the case of limited energy and schedule resources, it is easy for every professional manager to think about the creation of profits that should be praised. Since "Superman Returns" and "Catwoman" are not good, it is not just shelving.

If it weren't for Columbia, Fox, and Marvel constantly making money in the comics market, Warners wouldn't have repeatedly remembered that they actually still have DC in their hands.

Although this kind of "passive", waiting for the opponent to make a move before making a move, it looks like Warner is stupid in the eyes of fans, but is Warner really stupid? In 2009, when their years were not smooth, their film and television profits still ranked fourth among all studios. It can be seen that their internal project review is not a problem, but it is only in the implementation stage. For one reason or another, it is too far from expectations.

No, the popularity of "Reunion" has ignited a raging fire at the box office, derivatives, and image authorization. The value visible to the naked eye has skyrocketed. Many people in the industry feel that an unprecedented change is taking place in the comic book market.

why?

The results are fantastic and the popularity is outrageous.

No one would think that Batman, as an old-fashioned, popular national character, and the "Dark Knight" with an excellent reputation bonus, was easily rubbed by a group of second- and third-tier heroes in the box office market comparison at the same time.

Knead easily.

Isn't this what the sky is?

If the box office is roughly the same, and you can sit back and relax, then after "Reunion" tells everyone with facts that even without the accumulation of national-level popularity, it can create a national-level market sensation, it is time to think about danger.

Just like a long time ago, everyone would carefully select a superstar to act as the box office for a category A masterpiece, but later everyone found that as long as the worldview sells well, you can directly create a superstar yourself and feed the IP market back. Well, IP will be very popular.

Lyman and Kevin used a simple and rude three-stage movie to set off a sentence: Marvel, after losing the fronts of Little Spider and Fantastic Four, can still erect a wider and more luxurious front.

And this kind of operation model of turning waste into treasure appears a bit murderous in front of Warner.

In fact, when "Reunion" came out, in addition to the carnival of fans, it was also the usual complaint of DC fans that Warner was not doing enough.

This kind of negative voice, but no studio wants to get it.

To put it more succinctly, the era of petty troubles has passed. The debut of "Reunion" is a nuclear bomb of Marvel, which has been thrown into the comic reform industry.

Before that, Marvel had begun to take shape and made people admire it, but suddenly, everyone realized that admiration alone is not enough, you are going to go against the sky.

In the past three years, Marvel seems to have completed the leap from broken ships to ships to strategic-level force destroyers, and this destroyer still has room for growth in the eyes of many people, which is terrifying.

For a time, it was nearly 400 million in the first week of "Reunion". When it showed its extraordinary schedule dominance, many analysis articles appeared. Many people in the industry lamented that when the movie can still be played like this, Marvel's routine is also particularly clear.

4 words, meshed narrative, through "Iron Man", "The Incredible Hulk", "Captain America", "Thor" each intertwined into a line, seemingly parallel, but can be integrated into the intersection ~www.novelhall. com~ The movie industry is never short of smart people. Before, everyone only thought that Marvel likes to play with flowers. What kind of easter egg foreshadowing is the rest of the series, but when "Reunion" appears, its clues and gameplay are still true. is different.

The novelty of Marvel's operation has amazed countless people, and the huge pressure indirectly gathered will inevitably make Warner anxious.

Again, Marvel and DC are old enemies. As long as either party is successful, it will oppress the other party, but Warner is used to making decisions amid oppression, and this time is no exception.

Even though they held several meetings after the premiere of "Reunion", the more the Warners boss Kevin Tsujihara looked at the market performance, the more angry he became after watching the box office release in the first week.

He knew that if he couldn't deal with it enough in the near future, the board of directors would definitely criticize his work, and if the criticism accumulated, he could get out.

Quite simply, anyone who watches Marvel and DC widen the gap in the movie business will think so.

As a result, including Kevin, the six core figures of Warner Bros. all arrived at the company early in the morning and sat in the conference room without even a cup of hot coffee.

The conference room at 8 o'clock in the morning was solemn. Six people were sitting on the large conference table. In front of each person was a detailed "Reunion" screening data, market feedback analysis, and a plan.

Of course, what kind of results "Reunion" will have, and how high the box office will be, there are data given by various forecasting agencies, and many people are holding cigarettes, watching and smoking, and their mood is lingering on the top of their heads. It was like smoke, full of boredom.

What's the matter, how can Marvel do things like this? This is what they think.

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