Chapter 1059： volcano

The emergence of "Reunion" is indeed a key point for Marvel's all-round improvement. Whether it is box office, copyright, derivatives or brand linkage, the revenue-based parts that can only be achieved based on influence have grown tremendously after its appearance. , and provide a more solid fan base and adaptation soil for later character development

If I have to describe it, it used to be a single point of value, but the reality is that the powerful join forces to bring new things as a whole.

This can also be seen from the perspective of the audience chasing. In 2008, after Mann Media acquired Marvel, it began to create its own development route and reclaim the rights to adapt heroes that were left behind. Once "Iron Man" was launched, Robert Downey Jr. With a rocket-like speed, it has become popular all over the world and has become Hollywood's sweet pastry;

But in fact, the existence of the follow-up "The Incredible Hulk", "Captain America" ​​and "Thor" is almost a weakened version of "Iron Man", but now—

Chicago, Grant Park.

The moment when Downey, Evans, Mark and other Avengers starred in, the cheers of the fans and the photographer's long guns formed a familiar scene.

A little different from before is that they are bound as a whole, and even the audience has a favorable impression of them all. The superposition of this favorable impression is reflected in the market, which is the current hot box office situation.

"Look this way, look this way, let's take a group photo."

"Mark, Mark, if you have time, just ask a few questions."

"Ah! Ah! Ah!"

Everyone's faces stiffened with laughter before they squeezed into the backstage lounge.

It can be said that the benefits that each of their leading actors can enjoy now is beyond their expectations.

Like Susan rubbing her sore calf at the moment, she smiled helplessly at Downey.

Speaking of which, the role of Iron Man really helped them a lot, and in the already very popular situation, the emergence of Avengers easily broke the ceiling of the previous popularity and reached a new height—

The media focuses on the pursuit, the gossip news is constantly arranged, various top talk shows and talk shows are invited one after another, and the advertising endorsers can't wait to be taken away with cash...

I have to say that in Hollywood, it has become a phenomenon, and all kinds of benefits are coming, and all of this is just a movie with enough traffic.

This is the case in North America, let alone overseas.

In the UK, "Daily Mail" directly claimed that "Reunion" would become the highest-grossing comic film, and then won $25.67 million in the first weekend, securing the weekly championship;

In Russia, "Reunion" took $14.95 million;

Mexico 17.42 million;

France 23.25 million;

The entire Asia-Pacific region jointly contributed 50.34 million US dollars...

This wind is global, what is the "Spider-Man 3" with 200 million in 3 days, what is the "Dark Knight" recorded in the movie history, what is the new IP "Wolverine", not to mention what Superman, Watchmen, Blade fighters and other works have become the foil for "Reunion" as the same type of theme.

In three days, it only took three days. While "Reunion" reported a revenue of 225 million in North America, the cumulative global box office reached 370 million, which made many studio executives eat lemons.

370 million in the first weekend, what figure will the global box office fall?

Anyway, no one has said anything about breaking 1 billion to refresh the superhero record maintained by "The Dark Knight". In the fact that "Reunion" has a stronger momentum, I just don't know that the final destination is 1.2 billion and 1.3 billion. Or 1.4 billion worldwide, or more.

You know, so far, there are only a few films that have passed the 1 billion mark in the world, and everyone can count them:

Avatar, Titanic, The Lord of the Rings 3, Pirates of the Caribbean 2, The Dark Knight, Toy Story 3, Jurassic Park, Star Wars, Alice "Wonderland", including "Harry Potter: The Deathly Grail", which has already reached 800 million worldwide and is still in its release cycle.

Among them, several of them are within 1 billion, and once they exceed 1 billion, they can quickly widen the gap on the global box office list.

And if you count these works, what is even more shocking is that there are already 2 related to Mann Media or Lehman, including the more powerful "Reunion"... Well, is this still human?

But no matter what everyone thinks, for audiences around the world, the end of the year is a happy one.

"It's so exciting. After watching it, my mind is full of the scene where the Hulk punches the head of the mechanical flying dragon. Don't be too handsome."

"Banna and Tony are simply too talented. The genius scientific researcher is composed of two people."

"Am I the only one who thinks Black Widow is attractive?"

"It's really hard to buy tickets for this movie's giant screen. I hope those theater chains can spend more to renovate the theater, so that I don't have to drive to the city every day, and I can't buy it on a horse."

Similar feedback from the audience also made Marvel executives extremely excited.

They are very clear that after the success of successively launched projects, the audience already has the concept of "Marvel = good-looking" in their hearts, regardless of whether the film is artistic or deep, as long as the general public reputation is positive, it can be said that as long as They can maintain this good impression all the time, not too comfortable with the whole project development work. UU reading www.uukanshu. com

After all, for the film industry, or more broadly, for all creative work, what a successful project brings is not a simple series of profit data, but the establishment of the impression on users and service groups is the real thing. Intangible wealth, which is why everyone always emphasizes the brand, the positioning, and the brand dependence of the core audience.

With the latter, it is relatively easy to get results, but this impression is not easy to maintain, which makes many series of movies unfinished. To put it bluntly, when the favorability of most audiences is lost, when will it be necessary? Meet the bitter fruit of failure.

Obviously, "Reunion" is like a powerful dose of oil, making Marvel's fire even more prosperous.

......

370 million in the first weekend, when this data is really recorded, it is still difficult for people to accept, especially Warner, they are super uncomfortable.

Sony, Universal + Blue Butterfly, of course, have very good delivery capabilities. Maybe the three of them can easily let tens of millions of people receive the relevant media pushes of the film during the promotion period, but it is still shocking to have such a strong conversion rate.

With a box office of 370 million yuan, many first-line projects could not achieve the operational goal in a month, and "Reunion" achieved it in 3 days.

For a creative product like a movie, the most important link is nothing more than shooting and delivery. Now people have made a move, and it has succeeded. It is an unparalleled success, and it is easier than a gambling project like "Avatar", and it is completely replicable. , As a result, the pressure and stimulation on Warner should not be too much.

December 18, 8am.

Warner boss Kevin Tsujihara called the regular meeting ahead of time for the first time.

According to the description of the lady at the front desk that day: he seemed to be walking on a volcano.

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