Firefly Building, Editing Room No. 2.

As the end of the "Twilight" series, the material for the next episode of "Breaking Dawn" has long been filmed, and the main parts are still action scenes.

If the story of the first episode revolved around Bella and Edward's marriage and married life, the second episode has a lot of big scenes, and the crisis caused by the conflict with the Volturi family may not be the ones that the girls like very much. The main story of the novel, but if you don't shoot this, the original novel has no elements that can be shot.

To put it a bit harsher, the second and second episodes are really integrated into a movie, and it is not impossible to speed up the rhythm, but shooting them separately is definitely more conducive to making money. This is the last chance to reap the wallets of moviegoers in an open and aboveboard manner.

The editing is nearing the end, plus the opening and closing credits, it is maintained at about 110 minutes.

With the hard work of Chris Weitz, compared to the original version of the constant change of directors, although the cost of the salary of the re-appointed director will increase, the advantage lies in the unity of the camera movement style, which can bring more fans to the film. Much familiarity.

"110 minutes is neither more nor less, let's set this period."

"Can?"

"There will be no loss for sure."

"I feel good too."

The editing room was crowded with people, in addition to director Weiz, Lehman who came to inspect the results, and a group of behind-the-scenes personnel in charge of the post-production, as well as the hired soundtrack team, Lionsgate president Jon Feilermei, and a member of Blue Butterfly. Executives and artist representatives of CAA, UTA and other brokerage companies.

"Lyman, what do you mean?"

Everyone looked at him.

To decide the theatrical version, everyone in the room must agree with his judgment the most.

"Let's be sure." Lehman followed the content several times. Anyway, he didn't pick out any thorns, or just based on his own aesthetics, he didn't like this kind of story at all, but it was only 100 million investment. The expenditure on the salary increase of the leading actors and directors, the average box office of 600 million of the previous films, and the dependence of the core audience, no one thought that this film would lose money, it was nothing more than earning more and earning less.

"What do you think?" Lyman looked at Director Weitz.

"I'm definitely fine." Chris Weitz shrugged handsomely.

He has now been incorporated under the banner of Firefly, and his own studio has also joined in. Due to the success of "Twilight", the previous doubts in the circle because of "Golden Compass" will no longer bring him any negative impact.

Of course, Lehman really appreciates the brothers' talent for shooting youth, sex, light comedy and other subjects. As long as they don't play with depth, the Weiz brothers have not failed too much in business. The reason for most of the poor box office of "Golden Compass" is that Warner and New Line's miscalculation of the market audience.

When the matter was settled, cheers broke out in the editing room, mainly from the post-production team members who worked hard.

"Don't worry, I'll keep an eye on the copy."

The people from Lionsgate looked here, and the executive of Blue Butterfly Pictures nodded.

"What about the schedule, or November?" The representatives of Lionsgate and the brokerage company were very concerned about this question.

"October and November can be arranged. Specifically, let's look at the schedule of other manufacturers. Which time period has less competition for the same type of theme, which time period we want."

"good."

"In the case of publicity, it's still the same old way, let the main creators appear in the major ticket cities..." Lehmann urged, "You guys should be responsible for the schedules of all the main actors, as long as the schedules are set, I need them one month in advance. follow up."

"No problem." CAA, UTA, etc. are all very talkative. After all, it is a business that can make a profit without losing money, and everyone can get what they want.

Everyone talked about the release next year, and then they dispersed.

Lehman had just returned to the office when assistant Mace came over with a cell phone, "Call from Gareth, President of Columbia Distribution."

When the call was connected, Lehman quickly shook his head and replied, "I won't show up, you just let them run around more."

However, the box office performance of "Reunion" was very good, and people from Universal and Columbia came up with the idea to let Lehman personally promote it.

"Just two days of publicity? It's just a few interviews." Gareth pleaded: "We all think the movie can break the record of the comics genre. If you can come forward and inspire fans, this may be even higher. ."

On the second day of the release, many theaters in prosperous areas were still lined up with long queues, and the venues were full. According to past experience, even if this kind of traffic flow showed a curve trend of "Friday > Saturday > Sunday", the middle The gap will not be large, at least the first week of breaking 200 million is stable.

But with this achievement, the people from Universal and Sony definitely want to make a higher starting point, hoping to make a fuss with the real weekly box office height, continue to hype, and attract more passers-by to enter the market to maintain follow-up buying.

"Forget it, I, a director, still don't join in the fun."

Lyman was unmoved by words and firmly refused.

It's not that he doesn't want to do this, but that he has long discovered that the core group who prefer him as a director rather than a character actor does not overlap with this kind of super-British commercial film. Let him repel the spotlight a bit He doesn't need too much exposure.

After refusing, the other side didn't persuade him much. Originally, it meant that he could talk softly and try to ask him to move. Since people refused, he naturally put the propaganda target elsewhere.

In the afternoon, Perlman also called.

He is here to report some good news around derivatives and copyright.

"Although I haven't summarized the more specific sales situation here, but according to the distribution of Hasbro and HotToys, "Reunion" has improved the IP value of the characters in an all-round way."

"How much do you estimate the year-on-year increase?"

"At least twice as much. The outstanding image products such as Hulk, Iron Man, and Captain America are even more popular. If you only count the first day, these are as high as 400%. By the way, the ones we cooperated with. Channel dealers are preparing to continue to mobilize the buying enthusiasm of the market, and launch some cost-effective packages, such as buying a complete set of Fulian figurines, which is more than 200 US dollars cheaper than a single purchase, which is about 8.9% off." Perlman's cheerful voice came, " The toys of Hawkeye and Chief Nick are a bit unsellable, and they are easier to ship when they are sold together."

"You guys are professionals, you can figure it out, I just want to know, has our performance in the licensing market improved a lot?"

"Yes, boss, no matter from which aspect, the situation is very optimistic, and the masses are very fond of this kind of thing. The fact that is happening is that in deepening the depth of public opinion and IP index, and expanding the brand influence, "Reunion" has played a role. A crucial role, before this, the audience always had a bias, but operating the characters as a whole, the sense of camp between fans gradually disappeared a lot, or they did not reject this kind of grouping."

"That's good..." Lyman was satisfied.

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