Chapter 1009： take off

"Mr. McLeodandrey, what do you think of the box office situation of Despicable Me, which topped the weekly chart with $60.11 million in its first week?"

"Being in the 60 million club is undoubtedly a good sign, which also inspires our team, and hopes to bring better works to the audience in the future."

At the celebration party, the president of Lighting Entertainment gave an official answer.

"Then, based on such performance, "Despicable Me" has surpassed the results of the first film of "Ice Age" in the same period. What about the ace series of Blue Sky Animation?" The reporter reluctantly supported the fire.

Since "Despicable Me" entered the promotion period, Fox and Firefly have been constantly compared together, and the audience also likes to watch this kind of angry plot.

What does that sentence say, a low-key departure is to return in a high-profile manner.

There is no doubt that the results of "Despicable Me" have given Lighting Entertainment, a new animation label, the qualification to perform on the stage.

"The time is different? How to compare. This question is like someone comparing the past market with the current market. The number of screens is different, the theater environment is different, and the investment amount is different. There is nothing to compare. Besides, "Glacier" The achievements of the "Times" series are still unattainable for us." McRedandry finished and added, "But we will work hard."

"Can you say something about the expected performance of the film?"

"Get 200 million first."

......

new week.

Last weekend's box office data in North America was also released in the early morning of August 16. Relying on the combined efforts of new films and old films in the market, the market rose by 24%, and the total amount of TOP12 was 192 million US dollars.

Among them, "Despicable Me" opened in 3,076 theaters and topped the box office with a box office of 60.11 million in the first week, and its performance has far exceeded industry expectations.

After all, this year's animation market has been successively squeezed by "How to Train Your Dragon", "Shrek 4" and "Toy Story 3", and the audience will be somewhat tired of animation themes.

If it wasn't for "Despicable Me", which had gone the other way with its good reputation and a completely different animation style from Pixar and DreamWorks, the box office would certainly not have been so good.

Moreover, the premiere has entered the club of 60 million. In terms of horizontal comparison, the achievements of "Despicable Me" can already be compared with the popular animations in recent years: "Monster Company", "Flying Home", "Robot Wall-E", " Comparison of works with similar drawing data, such as Kung Fu Panda.

McLeidandre said that the goal of 200 million was achieved by all of the above, but one step further, if the total number of North America exceeds 300 million, it is not so easy to achieve——

In 2010, as of this time, only "Toy Story 3" has reached the box office of 340 million, thus becoming Pixar's second 300 million club member and this year's tentatively pre-ordered animation theme of the year. It is likely to hit another Pixar. market record.

On the other hand, the toy factory under Marvel Entertainment is also in a good box office momentum, and orders have increased significantly.

Judging from the results, "Despicable Me" and Marvel's character economic market have given them a broad prospect that they never had before.

The stocking call was quickly blown up, and even the newly added production lines were fully operational.

When Perlman went to inspect, the director of the toy factory also happily presented the thick supply orders one by one, "The boss really has foresight, and the related toys of the Minions are indeed the best-selling types of project characters. Moreover, our inventory with Hasbro can last for two weeks, and the production line is also non-stop, and it is estimated that there is no need to reduce production capacity for the next month."

"I heard that you reported to the above that you want to add another factory?" Perlman quickly asked after chatting about the increase in orders for the toy business.

"Is there a problem?" The factory manager expressed his expectations.

"It's okay, the boss agreed to increase our own supply capacity, but you have to consider that production efficiency cannot be wasted. How much production is increased now has to consider the existing environment." Perlman continued: "Like Hasbro , he not only took our orders, but also took over the licensing business of other studios. He also owns the copyrights of a series of popular toys such as "Transformers" and "Special Forces", but what about us? We can only rely on ourselves Therefore, blind expansion will only result in a reduction in productivity efficiency, and it is better to outsource it to other manufacturers.”

The advantage of IP-linked movies is that they can quickly boost the character economy. The disadvantage is that once the movie’s screening period is over, the sales of its related businesses plummet in a waterfall. Leisure, must be grasped for a degree.

Compared with this, the toy market has long been divided up by many large domestic and foreign manufacturers. They rely on their own production capacity and offer relatively good prices, which is not something that Marvel, a toy factory that started its own business, can compete with.

"But the boss said that our production will surge after the year. It's always good to make some preparations first, but it really doesn't work. Orders can also be released Anyway, they can always be distributed."

"Okay, we are going to maintain a long-term cooperative relationship with dealers, and the overall role economy market is also of great magnitude."

Everyone knows that the popularity of the licensing market can easily sweep the world. In the past, there was a miracle of Pokémon, but now why can't there be a Marvel miracle? No one can say for sure, but they themselves know Marvel. 's licensing business is expanding year by year, at least the momentum has been good, and there is no sign of peaking at all.

A week later, "Despicable Me" also quickly became the new favorite of the global animation market almost on a daily basis. The main reason is that after this film created Gru under the appearance of adults' viciousness, it was repeatedly unknown in front of children. overwhelmed.

As McLeodandre said about his motivation for creating the film, "The world in the film is a subcultural manifestation of this world, and it is a stage for the performance of villains. Gru is not a completely righteous hero, but he Slowly embracing the good side, for the sake of the three adopted children, and embracing this change with enthusiasm."

From this perspective, the film is full of growth themes, and a villain will also strive to become better because of his fatherhood and become a hero in the hearts of children.

This is why adults are willing to accept this value and bring their children to enjoy the family atmosphere.

After all, the characters can be non-positive, but the story is not. Lighting Entertainment has grasped this very well.

As The Hollywood Reporter commented: "Despicable Me" is terribly cute, but also terribly warm. It may just not reach the level of "information narrative", but it can obviously reap the love of children.

This is also the key to the success of Despicable Me...

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