Chapter 1008： new role economy

The popularity of the Minions is close to the protagonist, which is something that Christopher McLeodandre, who controls the production of the overall project, did not expect it.

Originally, the creative positioning of Minions is only a product of the character economy that cooperates with copyright development. After all, Gru's image is not suitable for developing peripherals. In other words, "Despicable Me" needs an image template that is cuter and more suitable for offline sales. .

However, who can tell the creation, just like Pixar would not have thought that "Toy Story" was so popular, it directly achieved a golden IP, and related toys were sold all over the world.

Lighting entertainment, in the president's office.

NBC TV is broadcasting a news, and the picture is a real-time interview in a street theater.

"Today is the second day of the release of "Despicable Me". As you can see, many parents walked out of the theater with their children happily. Come, let us interview them."

"Not bad, mainly because my daughter likes it." A certain father said.

"Do you know that part of the production team of this animation comes from Fox Animation, the one that acquired Blue Sky Animation and made the "Ice Age" series. How do you evaluate these two works?"

"My girl likes both of them. No matter which one is released, as long as it is well done, I will watch it."

"Do you like Despicable Me?" The camera turns to a boy.

"I want to buy a toy." The boy didn't answer, and turned around to save his father's leg.

"Haha." The interview host smiled awkwardly and pulled the topic back, "So it's not hard to see that the first work of Lighting Entertainment, a new animation studio, has won the favor of many audiences, and the theater is full of laughter. Great movie atmosphere..."

The managers of Lighting Entertainment gathered in front of the TV and watched the report of the local news station in Los Angeles. Some people couldn't help but say, "It's a bit embarrassing."

"It's alright to throw in the publicity money and it's effective. How can the audience distinguish it too carefully, and the urge to watch the movie is raised until it hears a good evaluation."

"Yes, we have to have confidence in our work, we have worked hard for so long."

An original animation project, to achieve such momentum is already very impressive, and not every studio has it, and everyone still has some confidence in the box office results. Filter and polish layer by layer.

"This is our chance," McLeodandre said calmly. "The first one has laid a solid foundation, but will the sequel be poor? Maybe we can really create an animated series that surpasses "Ice Age"."

As for the company that let him down in the past, it is now with the animation team that he formed by himself. It is impossible to say that he does not care about it at all and does not have any comparison psychology.

He looked at everyone, "Wait until next week, we can reveal the news of the sequel project and continue to consolidate the popularity."

"What about the budget?"

"It should be about 50 million. The creation of the second part can use a lot of the work results of the first part, so there is no need to spend extra money."

Guys, some of you here are surprised: the sequel cost 10 million less than the first one, which is enough to plan carefully.

However, since his identity changed from a worker to a boss, McLeodandre quickly adapted to the production of a project not only considering the possibility of profit, but also how to maximize the benefits in the most cost-effective way.

It is true that the details and imagery of "Despicable Me" are not as good as those of Pixar's group of excellence, and many viewers have pointed this out, but they are not perfunctory, but they are not as invested as Pixar. The money is in the rendering of the screen.

After all, investing so much money for such a little sense of the picture is too much.

Furthermore, in terms of the return on investment ratio, it is hard to say which creative model is more efficient, but one thing is certain, the budget should be controlled as carefully as possible, and at least risk control will be excellent.

Lighting Entertainment is such an animation studio that saves money. Such values ​​are obviously inseparable from their leadership team.

At the same time, Hasbro and other channel dealers also released toys based on the authorization of "Despicable Me".

Inside a big box store in Burbank.

Reese, an executive in the copyright operations department in charge of Perlman, drove here to investigate the enthusiasm of customers up close.

Early in the morning, there were not many people in the store, or if the film's peak attendance was in the morning, it would take at least 11 o'clock to see results.

"I heard that yesterday's "Despicable Me" series of toys sold more than 3,000."

In the toy area, Reese found a person in charge of the mall and smiled.

"Yeah, this toy is still selling well. You guys have done another good business. I called the dealer yesterday to help prepare another 20,000 pieces."

In terms of winning more, people in the mall revealed without hesitation, "I feel that these will not last for a week, and the children like it very much."

"Haha, is there any credit to you as well? The magnitude of the big city stores can't compare to some small places."

Just when Reese and the people in the mall were touting each other, it was almost 10 o'clock, and it was just after the first screening of "Despicable Me" in the morning was over. The audience from several surrounding theaters, adults and children poured in one after another. .

"Where's the toy area?"

"East area on the second floor."

A black man took the lead with his own child, ran into the second floor, and went directly to the counter of the Minions.

"Marty, look, there are a lot of minions you like here."

"Daddy, can we buy it back? I want to sleep with it."

"Don't you hug Dad?"

"Do you want Papa too?" The little baby acted like a spoiled child.

"Okay, okay." Father giggled happily and looked at the clerk, "Excuse me."

The black father hugged three minion dolls of different shapes according to the child's wishes, and then took them to the checkout.

And this scene is obviously a portrayal of many parents.

Many people buy several types of toys, miniatures, life-size ones, and even say that there are several different images of the Minions, which greatly increases the choice.

One by one toys are taken away by parents. In order to satisfy their children, parents spend very simply, and the clerks are so tired that they keep taking goods from the warehouse to ensure that each type of toy is in stock.

Rise just watched this all morning, feeling as happy as the person in charge of the mall, and he never let go of the smile on his lips, "Wow, it seems that this project also has the potential to become an authorized blockbuster." He thought to himself: " The president of Lighting Entertainment is also a talented person, and the ability to bring animated films is really not to be underestimated, no wonder Disney is willing to use the equity + cash + incentive model to bind the production team of Pixar."

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