Chapter 1010： Fix it

"Despicable Me" licensing business has gradually become popular, even Lyman in New York is always aware of it.

But just like the trajectory of the previous life, dealers, hypermarkets, and even Amazon, toy stores and other sales channels have rapidly grown by relying on the charm of Minions, forming a top-notch effect in August.

If someone makes detailed statistics, they will find that this family-based mode of satisfying mainstream movie-watching consumption is often a family of several people, and it is consumption with clear purposes, and it is not ordinary to pay for it. , some hypermarkets have large shipments, and even called Lehman to express the win-win joy of long-term cooperation.

In the evening, when the copyright operation department was very busy, Perlman called Lehman with the minion sales statistics of his subordinate employees.

"The statistics are out?"

"Yeah." Perlman's voice was a little dry, but he finally managed to achieve results, and it was also a slightly excited report: "Three days, the turnover of "Despicable Me" derivatives reached 93 million, and the net profit is estimated to be 36 million. Thousands or so."

"In the end, it is an animated movie, and the audience has a clear positioning range and explosiveness." Lyman also sighed when he heard this data.

Why do you say that?

Because the market for the audience who will watch "Despicable Me" is too specific, and the main focus is family entertainment, and this data performance is even better than the performance of the first "Iron Man" in the same period.

Well, Disney has too much say in how to please this audience. They like to rely on a low-key atmosphere even in live-action movies, which is overkill...

"However, I feel that the subsequent sales will not be as much as it is now, and maybe it will drop rapidly. I took a look at the "Toy Story 3" toy market, and they basically showed Friday in the first week. The sales curve on Sunday, after the strong first three weeks of the show, fell rapidly. The first week of our "Despicable Me" is also the same curve."

"It should be about the same. The advantage of being specific to the audience is that we don't need too much publicity. The audience itself has such needs. The disadvantage is that the audience is not broad enough, and the audience does not have a high base of continuous consumption. This is actually also of the times. Credit, capital pours into the market, no matter what the subject matter, as long as you can please the audience, you can make money. Well, I will be filming tomorrow. "

The phone hangs up.

Lehman thought to himself: "Man Media's growth is not the use of the times to staking the horses, but the horses we choose are more robust and run faster and more stably, and the staking ground is more fertile. It's label stickiness."

......

10 days later, September 5th.

Early in the morning, the crew of "Reunion" gathered in a corner of Central Park one after another.

After the last two scenes were filmed today, it was about to be finished, so the people behind the scenes were very relaxed, but the actors were a little reluctant.

This kind of habit of filming, returning to the hotel to drink and chat together after filming, is like breaking away from the crowd, and there will always be a bit of loneliness.

Of course, Lehman didn't have these feelings. He had too many things, one after another, urging him to move forward, and there was no room for emotional breeding.

under a temporary awning.

After Lyman and Thomas discussed the seat arrangement, Ryan came over.

"The Witcher's Apprentice was released ahead of schedule. With a box office score of 61.18 million, Bruckheimer's studio lost miserably."

"Knowing it's a pit and jumping, the head is iron, no matter what you think, you shouldn't touch the magic wind theme. Do you want to be a special? Let me say, it is the title of gold producer that makes him float, too confident."

Lyman rants.

The production team of "The Witcher's Apprentice" is really miserable. It was released directly from the theaters after less than 8 weeks of screening. It is conceivable how unwelcome it is, but this cannot be blamed on the power of the theater business. It's bad, the grades can't match the investment quota at all, and no one wants to trade at a loss.

Another factor that is unfavorable to the main creator is that the film is far below market expectations, making it difficult for several leading actors to take on the role-Cage originally agreed with Millennium Studios The "Infringement" project has all gone yellow.

"Pirates of the Caribbean succeeded against the trend, because Disney didn't care whether there was a market for pirate films at all, and rushed to start a theme park. The good results were just an accident and couldn't be replicated. How can you Bruckheimer be confident in "Pirates of the Caribbean"? When a large number of magical themes such as Dragon Knight, The Golden Compass, Ink Heart, and Son of the Wind have successively failed, should a "Sorcerer's Apprentice" be established?" This is a point that Ryman can't understand.

In that movie, Cage appeared in the image of a relatively unscrupulous magician, and then there was an old enemy who had always been inseparable with him in the setting. Because his self-perceived ability declined, the mortal enemy became stronger and stronger with the power of darkness. , so decided to train an apprentice to inherit the mantle and continue to guard the order...

It stands to reason that although the plot setting is simple but reasonable, and there are dramas unfolding, Bruckheimer obviously underestimated the audience's fuss about the aesthetic fatigue of the magic theme Even if this film does not cost less, the visual sense Not bad, but the too chaotic power system was directly scolded by the audience.

After a while of kung fu dream, the skill setting of "Children of the Wind", and the magic system, I also learned four different things. Lyman looked at it and thought it was a failed version of "Harry Potter" but wanted to innovate. All in all, it is a In addition to the visual scenes created by real money, it is a mediocre work that has nothing new in other aspects, and even the narrative scheduling has problems, which feels like a deletion.

Two big companies like The New York Post and Rolling Stone even threw out zero-point bricks and smashed the reputation of "The Witcher's Apprentice".

In contrast, even if "Inception" is nearing the next painting, the total box office has exceeded 800 million, and it is a real contender for the annual championship.

"Stop talking about this, let's go."

Seeing the on-set reminder, Lehman stood behind the director's monitor and directed the work of various departments.

"—"

After turning on the board and playing the board, Downey, Scarlett, Mark, Evans, Brother Hammer and others gathered together to calm down the exhaustion after the war, but Brother Hammer soon carried Tom and the Rubik's Cube in his hand. Ready to go back to the realm.

"Next time, you can say hello to us in advance." Captain America crossed his arms and looked at the two of them.

"No, it's better not to come." Downey spread his hands. He and Brother Hammer had had a conflict. Even if they fought against the enemy together, it didn't mean they had a close relationship.

Brother Hammer wanted to say something, but looking at the mess and mess his brother made, he couldn't say anything, and he still felt a little guilty.

A few people just watched him start the Rubik's Cube device in silence. According to the script, the two of them would disappear in an instant at this moment, but in the shooting scene, it was nothing more than post-rendering.

"It's finished."

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