Chapter 979： Eighty percent on the first day

Warner's "Green Lantern" project and even the originally scheduled Green Lantern Corps series is one of the typical representatives who thought that it would be easier to please the audience with a popular IP, but the market was cold.

Ryman didn't know about Kevin-Tsujihara's troubles. If he knew, he would definitely be happy. This time, it was because of the constant choice between the director and the production team that the project seriously deviates from the idea.

On the one hand, they have suffered a loss, and they dare not make too much of a "background" to prevent non-DC fans from being unable to understand and distinguish the causal relationship between the characters;

On the other hand, I have tasted the huge profits brought by the restart of "Batman". I want to satisfy the unique flavor of the green light's setting system, so I don't want to be too routine, and I am also ambitious and want to win word of mouth and box office. the adapted route;

It's just that it's not that simple to grab both hands and be hard, especially after seeing Fox's role in the X-Men, as well as the derivative independent projects Wolverine, Sony's little spider, and Marvel's Iron Man, Captain America, Thor, After the success of the Hulk, I also figured it out, and felt that even if it was not easy to obtain an absolute advantage in word of mouth, it was possible to achieve good results by splicing the overwhelming crazy push.

So they quickly get lost in the grip between making money and taking risks.

The filming of "Green Lantern" took 6 months, and the preparation time was even longer, but it made Director Martin extremely irritable, because he was always notified to change the shooting plan and add or delete the script that should have been set earlier.

From this aspect, we can also find that if the birth of a new project cannot be unified, it will easily make everyone confused, especially the film industry is very taboo about the disharmony in the production team, which is why Kevin criticizes it angrily. Edward Norton, but he didn't hate Thor's first stage play, The Prince, because the setting was too strong, and the audience didn't like the decision-making mistakes that much.

Because the former was the actor who wanted to change the script, the latter was filmed according to the script, but the effect was not satisfactory, and the two represented different things.

In this way, perhaps you can understand why people in the circle are not optimistic when they see that a certain project has been postponed or withdrawn, because this in itself means that there has been a serious deviation in the plan of the studio...

Of course, Warner's production department is not weak, so-called worry is worry, but before the results come out, who can say for sure? And "Iron Man 2" is being shown hot. As the publisher, when Warner has money to make money, the employees are quite happy, and they are always paying attention to the topic of the market's continuous adjustment and promotion.

In this way, after the big sales on the first day, in order to match the momentum at the box office and to be listed on the list is a good means of introducing traffic, in addition to following up on the demand of the theater side in real time and increasing the share of screenings, Warner and What Blue Butterfly Pictures negotiated was to increase the hype for the actors in the play. Instead, they dared not talk deeply about the quality of the film and the market evaluation.

In other words, if you can't play the word-of-mouth card, then play the public opinion card.

After discussion, the two methods of promotion: one is to increase Downey's exposure, and the other is to hype Scarlett and Gwyneth, a new and old Hollywood actress, based on the news of the actor's discord in the play. , expand their confrontation, let the audience taste the fun of eating melons to spy on the contradictions of actresses, so as to attract them into the theater.

Therefore, in the next period of time, the audience can see more shows, interviews, and magazine covers on Downey; the two actresses also set up a stage at the behest of Warner and Blue Butterfly, and choked each other from time to time. a few words.

Of course, the two of them were actually fighting with a sense of competition, and the effect was surprisingly good.

After all, the so-called discord is not groundless, but when the two of them are filming, they basically do not communicate except for the needs of filming.

Because for Gwyneth, Scarlett, a younger, more beautiful, and a better-figured actress, was in the same play with her, and it was bound to squeeze the space she should have enjoyed. Audiences have always compared, especially the competition between actors in the same frame and the same show. This effect will be amplified, and suddenly it will become someone else's pedal.

So for Scarlett, does she really hope that an Oscar actress will steal her limelight—no matter how much water is there, they will also win the award.

Therefore, it is only natural that the two do not deal with each other, there is soil, and similar hype is also fueling the flames, and more topics are raised.

As the saying goes, "If you don't attract attention, how can you make money?"

In this era when traffic can be monetized, let alone actively arouse a sense of camp between actors and fans, there can only be traffic, and it doesn't matter if people who consume the deceased - such as Super 7, Paul's death was because he loved racing, when he died It was also because of speeding that the crew was unlucky to pay for him, but after being consumed, it quickly broke the circle, like a clown created by a god.

Many times, the use of public emotions to hype has a great impact, often breaking people's imagination.

Of course, this "face-breaking" melon-eating routine is definitely not as good as the public opinion that directly arouses sympathy from the society, but fans care, Scarlett still has a lot of face fans, and passers-by can quite pay for her charm.

In order to show your support for your own people Would you be embarrassed to not contribute to the box office?

Not to mention, since the movie theater's screening mode has become popular - "Alice" has also received a box office of more than 100 million US dollars in the iamx theater, one can imagine the temptation of this experience to the audience.

After watching the general hall, some audiences will also wait to buy a box office ticket of the iamx theater, and enjoy the strong visual sense of the high-altitude diving of the armor.

The iamx theater is almost half as expensive as the general theater. The revenue of two full-seat shows is equivalent to the previous three full-seat shows, and the attendance rate has been very stable. The value of such an increase can be imagined - anyway, since " In the global film market after "Avatar", the equipment replacement of iamx giant screen has accelerated a lot.

After all, if you are the owner of a chain of theaters, as long as you see the output of the iamx giant screen theater, it is an easy decision to ignore those early investments.

It is a veritable movie viewing competition point, and it also represents the trend of audience viewing.

Under the influence of the market effect, the more prominent the box office of a movie is in the schedule period, the easier it is to attract the attention of the public and influence their choice.

After all, people are gregarious creatures, and following the crowd is a very easy scene.

As a result, "Iron Man 2" has not yet returned to its original cost, and it has made a great contribution to the upstream and downstream channels, such as theaters, advertisers, and even radio stations, to generate revenue for Marvel - just after the premiere The North American movie weekend market has risen to 63 million in a single day, and "Iron Man 2" accounts for 80% of the total...

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