Chapter 978： Shopping is worth throwing away

Before you know it, it's getting late.

The deserted atmosphere on the street is reflected in the soft light of the street lamps.

The night sky is quiet, but for some people, there is no comfort in falling asleep.

Beverly Hills, a mansion purchased by Warner Bros.

In the study, Kevin Tsujihara was sitting in the main seat, frowning and drinking a cup of coffee.

In front of him, the deputy of the distribution department sat on the soft chair beside him, his expression unclear.

In the silence, Kevin Tsujihara, who digested the results, put down his coffee cup and said helplessly, "I didn't expect that the plot design of the sequel to "Iron Man" is not as good as the first one, and the audience feedback is not as good as the former, but it can still get better than the first. A better result, I think, Marvel's project stickiness is doing better than we thought."

The vice president nodded yes, and said, "Yes, no one thought that the audience's expectations were not rejected because of the decline in quality. It seems that they have succeeded again. According to our people's return, derivatives are this. One piece, the sales data of Iron Man is very impressive. Now Hasbro and Marvel’s own toy factories are all specialized to the greatest extent, and their production energy is biased towards the production of “Iron Man”.

In addition, the popularity brought by the appearance of the sequel has also fed back other profit models of copyright, and even the first Blu-ray HD album has been sold a lot. It seems that it has attracted many new audiences to join. "

Just an hour ago, the box office of the North American film market was freshly released yesterday. Among them, the special effects blockbuster "Iron Man 2", which unveiled the summer block, directly received a box office of 52.3 million US dollars on the first day.

You must know that the first day of the series' first-ever word of mouth was only 35.1 million. After a little calculation, you can see that the first day of the sequel has risen by half. In other words, this kind of achievement can almost lock the box office in the first week to surpass the previous one. , creating a new series of records.

For Warner, the mood is also more complicated. I am happy that the second film will be more popular than the first, and the distribution profit will be higher. What is not so wonderful is that Marvel continues to succeed, and it will definitely make the audience spontaneously compare DC projects. , it will also squeeze DC's popularity, popularity and even the space to obtain wealth in the super British market.

Kevin Tsujihara sighed slightly, with some emotion and praise in his tone, "If the sequel continues to successfully build the foundation, I am afraid that the development value of this character will increase a lot. By the way, there is a new sequel plan there. ?"

"Said, when Kevin was interviewed by reporters at the premiere, he personally admitted that the production of the third film was within their company's plan, and that they would not change the main creator. His original words were: Downey's charm is inexhaustible. People can be replaced. It stabilizes the hearts of fans.”

"Their way of cultivating audience stickiness is really good. Originally, the plot and quality of the second part were not as good as the first, but with Downey continuing to play Iron Man, the audience was still willing to go into the theater to support it. I heard from the audience questionnaire that Downey's satisfaction is close to 100%?"

"Yes, it's very exaggerated. In my opinion, the audience has a very strong sense of substitution for Downey's performance, and the labeling of the impression is one of the most important reasons for the second film's box office success. It may be better than Bell's Bruce- Wayne, the audience's acceptance and image overlap are higher." The vice president gave an example of Downey's role in "Iron Man".

In fact, it is not uncommon for characters to be bound to actors in the film industry. It can only be praised that the casting was well chosen, and the aura was relatively unified, so the performance was multiplied with half the effort, and the effect was very good, which was a bonus.

"How should I put it, when we set up a project, people like us definitely hope that the process of the project will follow the prescribed route and try not to deviate from it, but sometimes we have to admit such things as luck. Marvel's response to " The actions of "Iron Man" have actually exceeded our expectations one after another. When we chose a tainted artist as the protagonist, many of us were not optimistic about it. It can be said that Downey made Iron Man."

The vice president shook his head slightly, speechless——

"Iron Man 2" has only 57 points in the media comprehensive review, Yahoo is B-, and Rotten Tomatoes website freshness is 100% voted in favor: 53 votes against, it can be said that the score is weaker than the previous one in all aspects, but the result has increased. A staircase really surprised him.

After all, there are too many negative feedbacks, and online too—

"Don Cheadle is far worse than Torrance Howard and has no chemistry with Robert Downey Jr.",

"As long as Gwyneth Paltrow and Scarlett Johansson are on the same screen, they will fight for camera positions without hesitation. This has affected the relationship between the characters in the play, and I always feel awkward when they meet each other",

"The completion of the script is the reason for the downgrading of this work. The high-level and cohesive pleasure of the previous work caused the setback and stumbling between the swings of too many characters in this episode. Fortunately, Downey's temperament is as outstanding as ever... "

In order to explore the truth and get the data collected from the questionnaire, Warner easily analyzed Downey's huge role in attracting traffic - you can even say that the box office of 52.3 million on the first day was because of Iron Man's fanatical fans. Spare no effort to support, otherwise it would never be so high, once approached the box office market when the "Spider-Man" trilogy ended in 2007 when it landed on the first day, and continued the value of Iron Man's high return rate.

After listening to the subordinate's words Kevin Tsujihara was inexplicably angry, "Then why can't the development of our Green Lantern Corps be like Iron Man? We are entangled in restoring comics or lowering the threshold for watching movies to please the market? Why can't we be very Good fusion?"

The Warners boss vented his dissatisfaction with the production department in front of his confidants.

Especially seeing that "Iron Man 2" is so smooth and more popular, the development of the project with high expectations is frequently blocked. The director, DC department and even Warner's production department have different concepts now, and I don't know how to fit it. solve.

The failure of "Watchmen" made Warner understand that if they respect the original work, the audience cannot expand, but if they don't follow the original work, the fans will not be able to keep the basics, and they dare not talk about the market, let alone stimulate the fans' desire to consume.

In other words, for the development of the very popular IP of the Green Lantern Corps, Warner Bros. was caught in a dilemma. Not long ago, the director of Green Lantern, Martin Campbell, had another quarrel with their production team, which was also a headache.

The vice president of distribution watched the boss lose his temper, of course he didn't express his opinion at will.

So after complaining for a while, Kevin-Tsujihara managed to control his emotions and calmed down - although he felt a little bad, because usually the projects that went wrong in the middle of filming were either big box office hits or seriously hit the streets. I don't know how far Green Lantern can go, but I just silently hope that it will develop in the right direction.

It's just that the movie that was originally scheduled to be released in the summer of 10 years had to be delayed...

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