Chapter 980： growing market

On May 10th, Lehmann held a routine meeting. After clarifying the follow-up promotion plan, he did not go back to work, but came to the floor of the Marvel Entertainment Department.

Walking out of the elevator, employees kept stomping their feet and salutes along the way. Feeling the energy of the employees in the entire office area, Lehmann couldn't help but nodded repeatedly, expressing his satisfaction.

"What kind of money can you make just by making movies? Any industry, supporting development through multiple channels and business means, maximizing the use of one's own chips and improving the utilization rate of resources is the only way to prosper."

Lyman sighed inwardly.

Come to think of it, a small goal of 100 million is really just a small goal. When you have capital and walk on the right path, the snowball effect is really amazing.

On the side, David Messo accompanied him to inspect for a while, watching the boss talk about the surrounding market of "Iron Man 2", and he also reported in detail the sales situation in all aspects.

"Boss, in the past three days since the release, whether it is the comics department, toy figures or brand derivatives, the market feedback is better than the first one, and the progress of the project IP has increased.

Among them, 94,500 low-priced figures were sold, an increase of nearly 2.7 times year-on-year; 147,000 figures of medium (179) price were sold, a year-on-year increase of 3.24 times, and 26,300 high-priced and even specific models were sold, an increase of 26,300 Nearly 80%, and because of Downey's relationship, his image-licensed products are also selling well. Among them, keychains and other gadgets can sell more than 40,000 pieces, not to mention even the new single book with "Iron Man". It's a traffic bonus...

Therefore, aside from various expenses, labor, and the share of cooperative manufacturers, in the first three days of the first week, "Iron Man 2" created a total profit of 124 million US dollars. "

Hearing David's report, Ryman didn't feel anything yet, but he felt that Iron Man was spreading more and more, and it was much easier to realize the expansion of added value than to re-cultivate the market, but the executives of Marvel Entertainment When I learned the results of the actual combat, I was a little surprised.

They can't even imagine how high this kind of business can go in the future.

After all, although this is a peripheral sale contributed by fans, the data in the future may not be as good as the first week, but in addition to paying attention to "character economy", IP development is generally time-sensitive between 2 and 3 months. It can be expected that the first data will be broken.

Not to mention, the performance of "Iron Man 2" in the global movie market is also very good——

During the weekend from May 7th to May 9th, the North American segment earned 52.3 million US dollars on the first day, and earned 10,000 yuan on Saturday and Sunday respectively. Although the sales curve of "Daily" has become a typical fast-moving work, it is not as strong as the first one, but the starting point is too high. It easily topped the weekly list with the first weekend data of 139 million US dollars.

This also marks that "Iron Man 2" has become the second place in the first week of the superhero theme over the years, second only to the record of 148 million in the first week of "Spider-Man 3".

And the scale of 4,380 theaters also allowed "Iron Man 2" to get a high box office conversion of 31,700 US dollars in a single venue on the weekend.

In other words, at the same level, the conversion rate of "Iron Man 2" in the first week is 7% higher than that of the first film, which also shows that the audience's support for the series and the audience distribution are steadily expanding. This point , is undoubtedly the most important feedback, which can make the upstream and downstream channel providers who benefit from the project have more confidence in them and increase their investment in corresponding resources.

Similarly, due to the performance of "Iron Man 2", the data of the entire North American market has reached 174 million in an instant, which is a 60% increase compared with last week's data, which also makes the industry see clearly why the summer file is a studio They do not want to miss the crucial period, and the image outlines a watershed between spring and summer.

However, under the impact of the strong appeal of "Iron Man 2", "New Ghost Street", the runner-up in the list, fell by 74% at the box office this week, and earned a pitiful 9.17 million US dollars. North America has accumulated less than 48.5 million, which is somewhat below the average output of the series.

In addition, "How to Train Your Dragon", which has a good rating, came in third. This film made Paramount's executives extremely satisfied. Not only was the trend stable, it opened up a beautiful long-term operation cycle, but also gained a A gold mine of animation to continue to develop.

Of course, DreamWorks Animation, the producer of this project, is the biggest contributor. Although the two parties are still in the honeymoon period of cooperation, there are already some signs of discord, especially since Universal did not create an animation label of Lighting Entertainment like in the previous life. Since then, the demand for the animation business has always been there, and I also put my idea on DreamWorks Animation, which has frequently exploded, and kept trying to win over it.

After all, DreamWorks Animation is an independent animation company, and the relationship with Paramount is also based on a contract. Of course, Universal has a bargaining chip to move - schedule resources, account sharing model, everyone is fair competition.

in the office.

After David reported the sales data for the first week, he began to analyze and summarize the market. He continued: "Judging from the current growth rate our derivatives market is very impressive, um, our own toys. The factory is divided into shifts, and it can’t catch up at all. Many order business is diverted to other people. I think we can add a few more production lines and expand the proportion of manufacturing business.”

"You can figure it out for yourself. Our main energy is to hold special models. The one-to-one scale wearable armor model is our profit."

David nodded again and again and explained, "We can fully handle this part of the order, because those customers often customize according to their own needs, and the production cycle is far looser than that of other businesses. Furthermore, hundreds of thousands or even millions of Most of the users can't afford the customized models. Although the profits are high, the most popular ones are the ordinary models. Although they will stock up on this aspect, they have never dared to buy too much. When the delivery speed is fast, the supply exceeds the demand. With the steady development of our characters, the problem will definitely become more and more obvious, and increasing the proportion of this aspect is also to prevent the core market from being dominated by Hasbro and other manufacturers in the future. Therefore, our own supply ratio is focus for the next few years.”

Lehman waved his hand, "It's okay to have a plan, I just remind you, don't rush it." After a pause, Lehman asked another thing, "I asked you to contact those brands who are interested in cooperation, how about it? already?"

"I've been informed. They heard that it is for the branding of new Marvel projects. One is better than the other. Among them, the person in charge of Audi also wants to have a private talk with you, the boss."

Lehman smiled lightly, "That's good, help me meet them tomorrow."

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