Chapter 977： market situation

In this year's summer vacation, the promotion situation of various studios has been stable and quiet compared with previous years, and the momentum is not so fierce. Basically, each masterpiece can be screened for two to three weeks. Compared with that, Last year, the schedule for less than 10 days was like a devil's arrangement. Now it is much more relaxed, and it feels very tacit.

Or it can't be said to be a tacit understanding. If everyone wants to get the results they deserve, head-to-head is definitely not the best way. It's just that it's not so comfortable for the audience, and there are fewer choices.

However, among the existing choices, projects like Marvel, with their own traffic, are actually not lacking in attention.

After enduring the intensive bombardment for more than half a month, when the film officially debuted, eager fans quickly detonated the North American film market, which also symbolized the arrival of the main schedule of the market this summer.

And then, things got out of hand...

New York, a research agency near Fifth Avenue, because of its professional data coordination capabilities and some personal connections, has always provided data to major newspapers and magazines for box office reference, and the more popular the schedule, the more business it can receive. more.

Millers is one of them.

On this day, he picked up a stack of questionnaires as usual, and when he came to a nearby theater, seeing that the audience had not left, he habitually approached the conductor to chat, listened to first-hand information, or directly asked him about the various events during the schedule. Views of home works.

Don't look at the low threshold and low salary of the conductors, but in Miller's view, in some respects, they are the most intuitive people, at least they have a direct understanding of the group portraits of the film audience, such as buying The age group of the main voter or the desire to watch movies is very basic but very real feedback.

And because he was in frequent contact with the theater chain, everyone was quite familiar with him, so even if the conductor who had just been busy for a while sitting in a chair to rest saw him, he was not very cold.

"Where's your manager?" Millars asked casually, not seeing another person he needed to deal with often.

But after listening to his inquiry, the grassroots staff of this theater had a strange tone and seemed a little disappointed, and said, "The film arrangement needs to be changed. I am reporting the situation as above, and I want to increase the number of film arrangements for the sequel to "Iron Man". Reduce screenings of other films."

Millers nodded and asked interestedly, "Are those movies that couldn't sell tickets? Or what?"

"Don't say it, "New Elf Street" is so good at diving, I thought it would last at least two weeks, but it turns out that even those old viewers who like to watch plasma horror movies the most can't watch it. We didn't arrange it for a morning. Can you guess the attendance rate? It's less than 20%. This is the second weekend. It feels no different from the next painting. I just saw the manager complaining that today's performance is not easy to meet the standard. "

"Well, it seems that the series "Monster Street" is going to rot in Warner's hands. After the new line is merged, it still won't play well."

The two were chatting when a voice came from the cinema. Millers looked at his watch and knew that it was almost time to end the show, so he got up quickly, "We'll talk later, I'll work first."

Having said that, when I walked out of the entrance of the theater and stood in a prominent position, watching the audience chatting and laughing from the "Iron Man 2" theater, I couldn't help knowing it, especially many young people with some kind of commotion in their expressions. With excitement, one look is satisfied.

"It seems that the market for the sequel is still very secure." Millers thought to himself, but he soon went up and distributed the questionnaire.

Because there are small gifts to take in the questionnaire survey, and many viewers are very expressive or have some kind of complaining mentality, so today is just as smooth, but in order to expand the base of the sample survey, Millers still left a large part of the questionnaire. Not sent.

As more and more people were selected, the feedback from the audience became more and more detailed.

Among them, there is a pair of partners who watch movies together, which almost represents the mainstream evaluation of movie watching.

"It didn't meet my expectations, but it's not bad. It can only be said that it has less flavor than the first one. After watching it, it didn't give me a bright feeling. It's like the scene where Downey voluntarily admitted in the first movie. Just watching it makes people excited, the second part doesn't have such interesting plots. It's normal, the new director still has the ability, and the technique of moving the mirror is very mature." An objective fan commented, "If you give a score, B Bar."

"You are too picky, I think the second part is very good. Especially the little Easter egg of Hydra, which continues the design of the US team. Especially the slogan: cut off one head and grow two more heads, be whipped Soo shouted, it's too emotional, this point, Marvel has designed it very well, and there is little humor everywhere, and the Black Widow played by Scarlett is also very interesting, the scene where she competes with Little Pepper, I and the people around me were amused."

"But don't you think there are too many advertisements, and the placement of advertisements is too obvious. Like the Audi R8 new sports car driven by Downey, why can there be countless close-ups in the film? Also, does the film spend all the money? It was burned at the racing track and at the Expo at the end, but the climax scene was a bit too short, and some were not prioritized. Of course, Scarlett is beautiful, but I still feel that there is no connection in the plot arrangement. The feeling that the first part created."

"That's more sincere than many movies. The new version of the armor has a gorgeous and cool feeling like a super sports car in both lines and patterns, and another armored war machine controlled by Colonel Howard has a heavy metal feel. There are very different improvements, as well as the soundtrack, which is as appropriate as ever." The friend argued with reason, in a way that it is not allowed to be underestimated.

"Forget it, you can actually watch it, at least the movie ticket money isn't wasted." Another was helpless, but also felt that "Iron Man 2" was just not a good story, but it was not perfunctory or ugly.

After a pause, the man said again: "But I still hope that if there is a third film, it will be directed by Lehman himself."

In the words, no one could hear the admiration for Lehman.

But it's not surprising that some of the audience of "Iron Man" is already a part of Lehmann's fans.

The one next to him also nodded again and again, "Directed by Lehman, it must be more divided. However, overall, the viewing atmosphere is very comfortable. I still want to grab a ticket to the iamx theater and watch another one. Look through the screen, How strong is the shock of the armor."

When the two men finished evaluating and answering the questions, Miller thoughtfully put away the questionnaire and went back to the theater again to see how the attendance rate of several shows today was, and he immediately went back and handed in the work results. Statistics for the people above...