Chapter 976： bombing

Standing in Times Square, New York, the largest and most conspicuous poster is Downey wearing a modified version of the armor in "Iron Man 2", and the mature and masculine face exposed under the mask, with "Summer Vacation" printed next to it. The words "open the file, see you or leave" are also tempting every passerby.

Warner Bros. attaches great importance to this film, and the bombing of hard, soft and broad reach reached its peak at the end of April.

America's Most Influential FM Radio - Yes, FM radio will remain the most listened-to medium in America until 2020.

The announcer is seriously discussing the upcoming "Iron Man 2" with his companions, "Hey, man, I have an inside message, I heard that during the trial screening of this film, many theater representatives said that the new director will take over. The work is very beautiful, the audio-visual sense is stronger than the first one, and there is no decline in quality at all."

To collect money to do things, there will be no negative feedback on the content of the comments. These days, bombing viral marketing has always been the most mainstream tune for blockbuster screenings.

"I knew I didn't need to worry about changing a director. With Kevin Feige checking in, it wouldn't be much worse." The companion echoed: "Besides, the biggest highlight of this movie is Downey's wonderful performance. Which man Don't want to wear armor to fight crime? Not to mention that there are peppers by your side. Beauty matches heroes."

"Of course, in addition to these, everyone is still looking forward to the Easter eggs in "Iron Man 2". In Marvel's movies, Easter eggs are a must."

"There's also a cameo from the old man."

"Yeah, there are no similar scenes in the trailer, but there is a character with two whips that destroys everywhere."

"That's Mickey Rourke. I still remember his wonderful performance in "Sin City"."

"Having said so much, you must not miss the release day on May 7th..."

Listening to the hard selling on the radio, Liam, who was sitting next to Lehman, analyzed earnestly: "In the first two weeks of May, there are no very competitive movies on the market. Our sequel has traffic and fan bonuses. It should be able to win the weekly championship, and add another wave of exposure and persuasion. I just don’t know if it can break the results of the first part, and how much room for improvement.”

My own family knows their own affairs. Although "Iron Man 2" has more investment and more macroscopic scenes, its storytelling is a little worse than the first one, and it is not as big as Tony Stark's setbacks in the first one. The cool point of the change is that he is really worried that the rate of return is not as good as the previous one.

"Don't worry, even if the box office data is not so bright, the sales of copyright peripherals will definitely not be bad. As the popularity of the Marvel label is getting higher and higher, the increase in the income of the affiliated projects is quite exaggerated, and that is the big one. ."

That's right, Liam nodded silently.

The box office revenue of Marvel's projects has never been the largest. Based on the enthusiasm cultivated by the market, the audience's consumption desire is increasing day by day, which can also be seen from the sales data of derivatives of "Thor".

It’s only after two years that the sales of “Iron Man” with a better reputation in the first quarter can’t sell “Thor”. Of course, the former relies on Downey’s screen charm and the bonus that fits the character’s temperament, the audience’s favorability. It has always been very top, I believe that the surrounding market of the sequel will give them a surprise.

"In two days, Warner Bros. will cooperate with several ticketing websites to promote pre-sale. In order to get their promotion slots, we need to pay 3 million."

"Is it almost 40 million for publicity spending?" Lehmann asked.

"Well, it's very close to the planned spending space."

After talking about this, Liam talked about the schedule competition again, "This year's summer schedule, in addition to the "Iron Man 2" that our company is going to push, "Inception", "Despicable Me" in August, and Universal's Robin Hood, Columbia's Kung Fu Dream, Disney's Toy Story 3..."

"It seems that, if successful, we will cover half of the summer vacation."

There are really not many movies with the potential to sell in the 10-year summer season, mainly because Fox and Warner this year have not yet entered the production rhythm they should have. In addition, "Alice" and "How to Train Your Dragon" are selected in 3. , The April schedule shows, and it does not enter the summer vacation at all, which is also the reason why the schedule is not intense enough.

But from another point of view, more and more studios are also turning their attention to the months when the audience base is not yet large-if there is no competition of the same type of masterpiece, it is actually a good means to unleash the potential of the film, everyone also Gradually, I discovered the benefits of doing so.

However, "Kung Fu Dream"?

Lyman raised his eyebrows when he heard this work.

If there is really bad luck, Will Smith seems to be making his son famous, and his career has gone downhill...

Because throughout the more than ten years he has gone from film to superstar, this guy's vision for film selection is not good, and he has repeatedly hit the top of the block. As a result, when his son gradually became an adult, when he was thinking about his stardom, Smith owed it again. , is to use the contacts he has accumulated to pave the way for his son, but there are basically no good projects.

Let's just talk about "Kung Fu Dream". Uncle Long gave up his usual witty fighting style and was willing to play a reclusive martial arts master for a supporting role. There were no scenes to show off in the whole scene, so it was difficult for him.

And this film is also a collaboration with China Film but it is not a joint production, it is just a simple domestic framing, and China Film cooperated.

But thinking about it this way, the chances of fireflies being able to reach the top are higher.

The former overlords Warner and Fox, one suddenly can't make movies, and only pays for their own money, and the other is influenced by the parent company and has no intention of producing; Columbia, without the spiders, there is no capital to compete, Disney animation is very strong, but "thief" "Daddy" is not a vegetarian, but Universal has always been very stable, stable, the third and fourth; the remaining Paramount has become the biggest opponent of this year's Firefly's summit, the world is really wonderful...

While thinking about throwing a big bomb on the movie market all over the world, assistant Mays handed over the phone, "Miss Eva's."

"Baby, what's the matter?" He joked in a good mood.

"I want to tell you in advance that I'm not going to the premiere of "Iron Man 2". I'm shooting "Breaking Dawn" here and there, and it's a lot of work."

"Well, I didn't plan to participate in the first place. Just let Kevin lead the team. How's your side?" Lehmann asked concerned.

"Twilight" eats the age of the main creator, and while he is not yet 20 years old, three or four films are made in sets, so do you want to keep your youthful beauty?

"It's okay, I can learn a lot here, it's quite fulfilling." She smiled.

"Well, don't tire yourself out, what's the matter, you let Garciado be responsible..."

The two chatted for a long time on the phone, but the screening arrangements outside had been proceeding in an orderly manner...