Chapter 920： he is suitable

New Zealand, in Weta Digital's base studio, Lyman, who had been learning 3D shooting techniques for several days, had just returned to his hotel room from the set when he received a call from Liam.

"I really didn't expect the Half-Blood Prince to put so much pressure on us."

Liam's first words were bitter.

"What's wrong?"

"By relying on record-breaking marketing, they diverted many audiences belonging to "Thor" with a box-office trend that exceeded expectations. The impact exceeded the previously set highest drop for the next week. The situation is somewhat unsatisfactory."

"It's okay, we just need to be ourselves and try our best to maintain market share." Comparatively speaking, Lehmann had certain psychological expectations for the rebound of "Half-Blood Prince".

No way, it was not until "Order of the Phoenix" that Warner found the most suitable director for the "Harry Potter" series, David Yates, and then let him direct four films in a row, because in the eyes of Warner's executives, this product can be both Coordinate the necessary differences between the novel and the film adaptation, and fully display the visual charm of the magical world, but the style is not too young, so as not to make the adult audience feel bad.

Although many core fans are always emphasizing the remarks that "David Yates ruined "Harry Potter", but to find out a director from England, there is a huge pressure of public opinion - no matter how you shoot , can not satisfy everyone, the overall effect and results are unexpectedly good, especially compared to the first four parts of the series, which is quite rare.

Many people criticize from a very personal perspective. As everyone knows, the "Harry Potter" series is the focus and super project of Warner (Warner Bros., and Warner Group), and people consider more things.

What are the key projects? That is, you can only win, you can't lose, you can only make money and you can't lose a single point.

Doesn't Alfonso Cuaron have talent? He had the best reputation for "Prisoner of Azkaban", but because the results did not meet expectations, the guide tube was unstable.

The same is true, Mike Newell, the director with poor reputation and unsatisfactory performance, just put the entire fourth film into one movie, and asked the screenwriter to delete it if he could.

So, if Warners first took a fancy to David Yates because he had filmed a series of political dramas before, and many of the foreshadowing or satire in the subsequent creations were Rowling’s design that focused on firing on politics, the direction Consistent, and the new director is relatively cheap and obedient (from some interviews, it can be seen that he is very shy and basically has no temper, so Warner likes him very much, because such a director is easy to control).

But after still reusing him, I can already see too many things.

After all, like Alfonso, he has too many ideas of his own and is too uncontrollable. The third part turned to the dark wind. At the beginning, many high-level Warners had doubts, but the box office was indeed the worst in the series. In terms of adaptation, performance, scenes, and details, it is the best one, and it is also the favorite of die-hard fans, and it is hard to hide the embarrassment of the results.

In the eyes of any capitalist, the first condition for part-time work is to be obedient. What if you are not obedient, no matter how talented you are? Especially Warner's internal factions are numerous and the competition is fierce, and everyone is trying to find a way to catch the opponent's fault.

To sum up, it should not be difficult to understand why Warner has always reused Yates, just because he chose the right one. Doesn't Warner know that Yates is not as talented as Alfonso?

There are so many filmmakers, including film critics, Rotten Tomatoes and other professional evaluations, of course, but Warner executives want stability, balance, maximum fans and passers-by, no personality, and no excessive artistry. All you want is to make money. Yates can do that, and he's the perfect Harry Potter director. The results also prove everything.

......

After hanging up the phone and waiting for the detailed box office data to be sent in the mailbox, "Thor" did indeed decline somewhat in line with the expected trend.

"The opponent is too fierce, and it is estimated that Paramount is also unhappy." Lehman muttered in his heart.

According to the new weekly ranking results, "Thor", which began to decline in popularity in the first week, collided with "Half-Blood Prince", which plummeted by 54%, and earned 37.49 million in the next week. "King Kong" fell by 43%, and the account was 13.37 million US dollars. The cumulative record of 364 million in North America made the plan to pass the 400 million level basically come to an end——

Considering Paramount's usual stalker distribution method, "Transformers 2" is likely to be no more than "Spider-Man 1" and will not be offline.

One of Paramount's sleazy operations this year is a "Battle of the Aliens" released in April, which is still spent in more than 100 cinemas with a weekly income of less than 200,000 or so, and the cumulative amount has reached 1.97 100 million US dollars is to surpass "Happy Feet" and become a project with a total score in the same type of film...

Although there is a little reputational benefit, it is actually unnecessary. It has been shown for so long, and there is no market.

Of course, the studios kept fighting, but the theater dealers were very happy, because this week's North American film market was driven by the little wizards, and the market increased by 1% The total is about 1.57 100 million US dollars, surpassing the data of the same period when "Charlie and the Chocolate Factory" was set up in 2005, becoming the second in film history——

This kind of driving effect is second only to the market data of "Batman: The Dark Knight" breaking through 200 million in 2007, but after all, it is a rare situation in film history, and it is not within the predictable scope.

After all, "The Dark Knight" is the same as many people didn't expect "Titanic" to achieve such results. It raised the box office threshold in vain. In the market data of many blockbusters, a series of records were refreshed. .

Not to mention, the word-of-mouth of "Half-Blood Prince", whether in terms of media or audience, is not comparable to that of "The Dark Knight", nor is it comparable in terms of profit returns.

These can be clearly compared with data and market feedback-depicting that Professor Dumbledore led Harry Potter on a Horcrux search for a decisive battle with Voldemort and the Death Eaters, with a little adolescent restlessness in the middle. The comprehensive review is only 79 points, Yahoo is B+, Rotten Tomatoes website is 84 points: 170 votes in favor: 32 votes against, and there are many negative reviews on the Internet.

Furthermore, Batman's IP value can exceed 17 billion this year, ranking 14th, and "The Dark Knight" is the biggest contributor, directly injecting a powerful medicine into the derivatives that have recovered, not to mention Warner's When negotiating cooperation with other brands, even the placement of advertisements has the upper hand——

The two are not of the same order of magnitude. Although the value of the entire IP of "Harry Potter" is a bit higher than that of Batman, when compared to the operation of a certain project, the gap is widened, mainly due to Nolan's restart. The trilogy really saved Batman's sluggish market, and the latter did not have any faults at all.