Chapter 919： "Half-Blood Prince"

Even standing inside the venue, he couldn't stop the cheers coming from outside.

Just tonight, "Half-Blood Prince", the sixth part of the "Harry Potter" series, opened at midnight, and the premiere auditorium was even more dazzling. Countless long-awaited fans rushed into the theater to witness this youthful memory. symbol.

Because for many viewers, Harry Potter and Hermione are almost the ones who watched them grow up. This feeling is very special, and it is also one of the factors that make the series so popular-a strong sense of participation, of course, the premise still has to be Quality is online.

Like this "Half-Blood Prince", it uses the prelude to the final battle as a gimmick. While the topic is full, the rhythm is handled very delicately and does not pull across.

Therefore, in terms of effect, many forecasting agencies, including academies, feel that they have stabilized, and there is no need to worry about poor results, otherwise the screen will not be given to 4,325 companies - the number of paintings this summer is the first, and the third in film history: It is second only to "Batman: The Dark Knight" and "Pirates of the Caribbean: At World's End", and has a share of 53% of the market.

AMC is located in a theater in the prosperous central area of ​​New York, and its four theaters are all showing "Half-Blood Prince", completely ignoring the screening of other new films in the same schedule, which perfectly confirms the truth that no business is not a traitor.

In the office, the manager is happily reporting the results to the head.

Outside, some bored security captains saw that the conductors finally finished their work and sat on a chair to rest, and couldn't help asking, "Man, how are the tickets going?"

"It's all sold out, and the first row is full."

"It's pretty good."

"More than that, according to my experience, the next few days will definitely be Harry Potter's stage, and they have to control the movie market - every time the series is about to end, the fans are as crazy as chicken blood, not to mention "Harry Potter" Porter has always done well and has audiences all over the world."

The security captain thought about it, and it makes sense.

......

Facts have proved that "My Green Knot" does have a substantial bonus. The sixth part of "Harry Potter" is filmed, and the actors in it can hardly suppress the changes brought about by their physical growth. The shorter the filming schedule, the shorter the filming schedule. Even duplicating the film to avoid embarrassment, not to mention that some of the former fans have already married and entered the society.

Just like a sigh that has a lot of likes on Yahoo, "I was a high school student at first, but now, I am a father of a child..."

Warner Bros.’s campaign at all costs was linked with 15 sponsors such as BMW and Coca-Cola. Backed by an increasingly large and determined group of movie fans, the film first broke out in the early morning of Wednesday with a $22.2 million “Midnight Show in Movie History”. Box office champion” data, rewriting the record of 18.5 million US dollars set by “Batman: The Dark Knight” in one fell swoop.

However, although both films were launched by Warner Bros., in order to guide the audience with better results, they broke themselves and used some not-so-positive means-contacting cinema operators in the most prosperous areas of North America. The midnight show is opened in 4 to 5 halls, and even some theaters have set up a "midnight second show" around 3 o'clock, with one more line.

You must know that the role of the midnight show is generally to test the market's acceptance, to pave the way for early fan word-of-mouth, and to adjust the film's distribution strategy more flexibly based on actual feedback, so generally speaking, everyone tries to arrange one or two in each state as much as possible. Theaters, the largest sampling to measure the box office trend of a film.

And "Half-Blood Prince" rejected this practice for the sake of performance. It only concentrated on the prosperous areas of the ticket warehouse city, and reached a PY deal with the academy business. There were two shifts at the midnight show, which naturally sold more.

Of course, no matter what the means are, Warner's goal is at least achieved, stepping on its own masterpiece "The Dark Knight" to ascend to the top, this huge stunt shocked the media all over the world for a time, so much that it was released on the first day. The topic traffic has been blessed by a lot, and there are constant discussions, and fans are sincerely happy that their favorite videos can achieve this level.

From on and off the field, from print media to the Internet, "Harry Potter and the Half-Blood Prince" has become the most sensational part of the series.

And under the stimulation of breaking the record of "The Dark Knight", the first day of the release received US$58.18 million (plus the midnight show), which easily ranked fourth in the "opening day box office in film history", inferior to "Batman: Dark Night" Knight's 67.17 million, "Transformers 2: Comeback" 62.02 million, and "Spider-Man 3" 59.84 million.

However, considering that "Half-Blood Prince" is released on Thursday and belongs to the working day, even if the summer vacation liberates the student group (the core audience of the film), it is still reluctant for some office workers, and there is room for improvement.

So wait until the weekend, "Half-Blood Prince" continues to sell according to the blockbuster sales of "26.83 million on Friday, 29.25 million on Saturday, and 23.4 million on Sunday", with a total of nearly 160 million in five days and an average score of about 18,376 US dollars in a single hall. Successfully reached the top, and it seemed a little weird.

The main reason is that the number of large-scale openings has reached 4,325, and it still maintains such a high single-hall data. In addition to setting a new record at the box office in the first week of the entire "Harry Potter" series, it is also higher than the similarly opened "Caribbean 3". To be better, the extra millions at the box office can already make Warner happy.

And overseas.

The "Harry Potter" series generally presents the box office characteristics of Europe and Asia combined that sell better than the United States.

Therefore, when the overseas simultaneous premiere made 104 million on the day, and the 5-day screening took in 237 million, the new global box office record of nearly 400 million did not live up to anything.

Not only that, with the rapid expansion of the mainland film market, the market is getting higher and higher, and more and more theaters are being built. "Half-Blood Prince" actually swept about 22 million yuan in the mainland market on July 15, Germany, France, Russia. , Japan and other places are red across the board...

After the first week such amazing explosive power undoubtedly made Warner's shareholders and executives very happy.

When "Harry Potter" is about to end, it can first raise the commercial value of the series to a higher level, giving people a glimpse of a new dawn of market heights——

The top five "Harry Potter" series in North America are: "The Philosopher's Stone" $317 million, "The Chamber of Secrets" $262 million, "Prisoner of Azkaban" $249 million, "Goblet of Fire" $290 million US dollars, "Order of the Phoenix" 292 million US dollars, although the average box office is as high as 282 million, but in nine years only the first "Philosopher's Stone" that won the annual box office champion broke the 300 million level.

Therefore, if "Half-Blood Prince" can cross this hurdle again, it will undoubtedly have the significance of historical and substantial benefits.

More importantly, with the global popularity of "Half-Blood Prince", it has temporarily ranked as the "second-grossing film in film history" with US$4.48 billion so far, and it is likely to eventually defeat the "007" series with a total of US$5 billion (ignoring currency). Expansion and the number of projects produced), was promoted to "the first-grossing film series in film history".

In other words, the arrival of that day can be completely expected, and once it is achieved, it will bring great benefits to the already traffic-rich and rich "Harry Potter" series, whether it is novels, movies, or even around the brand. topicality.

Of course, the only not-so-good thing is that when the next project comes out, Warner has to spend a lot of money to get it off the ground.

After all, after David Yates took over the film, the mastery of rhythm and characters injected into the film is also the reason why "Half-Blood Prince" is so popular, and Warner's executives also said in an interview that they are in contact with David Yates. , I want to come out with a lot of chips...

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