Chapter 921： join forces again

July 22, 2009.

Because after the editing of "I Am Legend" was completed, Lyman was back in Los Angeles.

Before that, the release of some filming tidbits or poster photos that appealed to fans' appetites also maintained a lot of attention.

But just like the end of the series (as long as it's not unfinished) will always arouse fans' desire to watch the movie, the name of the zombie trilogy has passed over time, and through the "New York Line" and "I Am Hero" above the level After all, the quality of the film has been recognized by many audiences, and even "Resident Evil", which has achieved good results in later generations, was pressed by the zombie series launched by Firefly at this time.

Of course, Firefly still occupies some of the investment share of "Resident Evil". In a strict sense, the two companies are jointly expanding the market and cooperating for a win-win situation.

As for the quality of "I Am Legend", Lehmann just wants to say that Zha Dao is worthy of the idea that he can't do it. Although this guy has never written a script by himself, his literary skills are poor, but he is a person who has a good grasp of color grading and the beauty of the film. Understand, has always been in place.

As "300" highlights violence: full of passion and blood;

The use of light and shadow in "Watchmen" brings people into the ukiyo-e of the lost spirits of the United States from the 1930s to the 1960s - rainy cities, dirty streets, and a heavy atmosphere of the times from the cold and old city. The confusion and nihilism of despair to pessimism rises on it - the black and white light and shadow that envelopes the whole film is precisely what those who love it like;

When it came to "I Am Legend", breaking away from the battle between zombies and human beings in the first two "noisy" films, the film became quiet. Obsessive, leisurely, even self-exile, and the empty image atmosphere is a continuation of the last human-centered blurred feeling, which fits the theme very well.

In the editing room, watching the unshaven director Zha, who had been busy for 2 or 3 weeks, did not go out much, Lehman did not hesitate to praise, "The cut is great, this version will be the final version for theatrical release."

Zha Dao smiled lightly, because here, he doesn't have to worry that someone will suddenly jump out and pick out all kinds of "mistakes", and he doesn't have to crazily compress the time for the huge amount of information - "I Am Legend" will not encounter To this kind of problem, Firefly is not Warner.

Soon, Liam, who was instructed to put down his work, came here and contacted Lionsgate to set a schedule for the release of "I Am Legend".

Jon Feilermei and the executives of the distribution department arrived with a happy face. After greeting Lehman, the focus of everyone's attention was still the project itself.

If nothing else, "New York Tour" has more than 400 million and "I Am a Hero" 600 million. According to this trend, is it possible that "I Am Legend" has excellent conception, good quality, and the blessing of completion. Breaking 7 and looking to 8?

In short, Lionsgate, which is in urgent need to take care of the global market and has enough profit space to feed the upstream and downstream distributors, attaches great importance to the contact with Firefly, and is ready to devote the highest level of resources and energy to launch the project.

They also know that in such cooperation, although Lionsgate's distribution business is much better than before, it still relies on Firefly Pictures for masterpieces, and their status is not equal, because the most embarrassing point is their demand for Fireflies Greater than Firefly's demand for Lionsgate, the waist plate really can't be hardened.

Leaving Lionsgate, the Big Five will not be turned away, it is nothing more than a higher distribution fee...

"How about it's set for October?" Liam looked at Lionsgate - mainly to remind them that if they want "I Am Legend" in the October schedule, they can move the project that was originally planned to be released now. Once teamed up, Firefly is the only resource that needs Lionsgate to guarantee schedule resources.

"No problem, "New Moon" is scheduled to be released on September 11, but the market is depleted very quickly, just in time for "I Am Legend" to pick up." Lionsgate's distribution executives obviously know how to focus on time, making it easier to build momentum The reason, quickly responded.

Jon Feilermei smiled and nodded slightly, "This arrangement is not bad, it happens that both films are more stylized than mainstream commercial films, and the film market in September and October should not collide with other films. A masterpiece that is too competitive and plays well, it can completely dominate the list.”

"Then it's decided. After a while, we will invite the representatives of the theaters to come and see, and strive for the number of screens and schedules for the opening. As for overseas, we hope to coordinate as much as possible and unify the release pace in many regions."

"We will."

Since "Twilight" successfully proved that it can target the female audience with an incomprehensible market performance, and the results can also be a big hit, the theater chain dealers in various overseas regions have not been able to see it, and even actually participated in it. Confidence is certainly there, as long as you spend your time, you won't have to worry about them not agreeing.

Most people are positive about making money.

......

The executives of the studio simply set the direction, but the heads of various departments and state sites have to drive around with their tasks busy or ask the advertising company to submit a plan, or talk to the agent The company warned in advance to vacate the actors' schedules for publicity, or to compete for the best advertising spaces in major communities, and even the network department of Blue Butterfly Pictures needs to slowly build momentum and pave the way to awaken netizens' interest in the zombie trilogy. Impression, and even sent Will Smith's advert to the final version, attracting his fans to gradually focus on "I Am Legend".

Taking into account Will Smith's strong influence in the black community, the strategy for winning this part of the market is also very large. After all, he was willing to spend so much money at the beginning. People in the industry understand why, since they decided to leave This route, with the help of his own appeal and audience, must have the intention of breaking the upper limit and expanding the audience. The return is worthy of the investment.

But to be honest, Shi Huang's name is really easy to use. A role of Hancock who spoofs the superhuman can make the audience's senses relatively positive. "I Am Legend" is a serious man like Nefer. Setting, and emotional release is relatively strong, the part of the dog's death is not much less shocking than "When Happiness Comes Knocking" Garner takes his son to sleep in the toilet, wouldn't it make fans more satisfied.

After all, in this final chapter, which was designed and paved for 5 years, when Will Smith took over the script, he himself had great confidence in the possibility of the success of the project——

This film selection ability is quite good. He has bet on Michael Bay, and he has also bet on many literary and artistic works in the drama. It can be said that he is sensitive. From this point of view, Tom and Cage are a little worse than him.

In the past, the acting skills were not mature enough, and the situation of being ridiculed by the film critics has also changed a lot with their own progress, so everyone is looking forward to "I Am Legend" to create a "legend"......

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