Chapter 918： Warner Bros.: Green Lantern Corps

This kind of thing of the label is false, but it can be transformed into real interests.

I still remember that the logo of Leo's roar, the lion, was once a symbol of American movies, which made people sit down and watch it as soon as they heard it.

With the passage of time, MGM has become lonely. Although the general public still respects them, they have developed too many failed projects. In addition, the 007 series is difficult to bring out new ones. It is also criticized, which makes people's negative perception of MGM explode. It is also impossible to attract audiences into the theater by name——

"MGM has a new movie, do you want to watch it?"

"No, I make some bad movies every day..."

Therefore, MGM suffered the backlash after the decline in the production business, and even sold the copyright library to Sony, the end was not good, and in today's comic film market, DC is also repeating this process——

The more the movie fails to shoot well, the more it disappoints the fans who support them, and the negative impression will gradually arise, not to mention the comparison of a hard-working Marvel, the damage is so profound.

"We have to make a decent DC movie, and we can't let Marvel take the most of the comic book market. Their influence continues to increase, and the more pressure they put on us..."

Warner Films Building, in the conference room, an executive of the production department took out prepared documents to support his point of view, "Today, with the increasing number of voice channels, there have been a large number of fans discussing the comic book movie on the Internet. These are the audiences we should be targeting.

Fortunately, our company's "The Dark Knight" is the most talked about, unfortunately "Catwoman", "Superman", "Watchmen" failed one after another, and the public blamed the studio for the fault, which is bad for our company's image. unfavorable.

What's worse is that Marvel has succeeded again. Under the leadership of that person, they have unearthed three highly popular characters, Iron Man, Captain America, and Thor, together with the Hulk jointly developed by Universal and Marvel. Fans are thinking about whether it is the operation of DC itself, which is a tough competition in the production business.

The current situation is that "Thor" fell by 47% in the second week, a lot of decline, but it still attracted a large number of fans who overlapped with us, and it still allowed Marvel to expand its audience base in disguise... .Under such a premise, it is difficult for us to remain silent and surrender the ever-expanding comic reform market...

Several rivals in the same field, such as Fox in the X-Men system, developed Wolverine, Columbia's little spider has achieved gratifying results in the game market outside the film, and DC, although encountering small setbacks, but the current The young audiences of 2019 are still supported by a large part of the people. We still have the foundation. We need to manage the goodwill and realize it reasonably, so as not to deepen the stereotype of passers-by audiences. "

"What can be developed? Wouldn't it be more troublesome if it fails again? Also, fans alone can't make up for it, copying the comics is not thankful, and not shooting according to the settings of the comics, it is even more unpleasant. How to compromise is a difficult problem, Is there a way to solve?"

The executives asked a series of questions, and the two parties with different senses of DC began to argue again. Such scenes have happened many times this year.

"Watchmen"'s polarized word of mouth and the case of still losing money despite the strong support of fans really hit Warner's internal confidence in the adaptation.

Everyone knows that DC is well-run, it is a gold mine, but there is no way to mine it. It is unacceptable for shareholders to do some useless work. Dividends are annoying, and this is also a resistance.

Although, watching Marvel's character resources are divided into several parts, and they are all well developed, Fox, Columbia, and Universal have all received dividends, which is indeed a hard thing to let go of.

"Well, DC is far more market-based than Marvel."

Warners boss Kevin Tsujihara said, "We have so many popular characters, can't we develop any other than Batman?"

DC has the glory that belongs to DC. You must know that Marvel wanted to be acquired by DC twice before. How did the confidence at that time disappear.

Also, second-rate Marvel characters like Iron Man and Thor can be liked by people, why can't DC do it?

Everyone is a superhero representative. You can save the world, but I can't?

Kevin Tsujihara was sitting in the first place, thinking of the openness of the comics market, he couldn't help but be moved - if the film is good, it will earn 500 million or 600 million, and it will be a masterpiece, and it will earn more than one billion. Where can I find such a business?

"What do you think of the several adaptation plans presented by DC?" - This is to be determined. After all, the market is too attractive, and no matter the risk, the reward will be great.

"The Birds of Prey team is not well-known, and the sales of comics are not too many, and the adaptation value is not large."

"I recommend the Green Lantern Corps, because it's more storytelling -- an ordinary person accidentally becomes a superhero, and it's more dramatic."

"Among the several adaptation plans, considering the base of the market audience is indeed the Green Lantern Corps that is more attractive."

"The Flash isn't bad either, but The Flash's length is more appropriate for a TV show."

The executives followed the boss's wishes and talked about the advantages and disadvantages of the project.

As everyone thinks, the DC department actually wrote a lot of scripts, but they have been shelved due to one or another situation. It will damage the confidence of production, and they themselves do not regard those unimportant characters as nodes for purposeful serial development——

Characters with high value will enter the review stage, but they are all focused on the individual. Even if they are linked, they are played by the same system. For example, Batman drives the characters that have space for Batman, or Batman is the main one.

In other words, the selling points have not been expanded much, and the production concept is too conservative, for fear of harming the original market.

"Will the investment be too high?"

"I have been in contact with special effects companies such as Industrial Light and Magic, Weta Digital, and Digital Domain. If you want to have enough expressiveness, you need to spend a lot, and you need to hire some guaranteed movie stars. The budget must be more than 200 million. In addition, , the audience has been raised, if you can't impress them visually, how can the story be told?"

Kevin-Tsujihara agrees: "Large-scale investment is also a gimmick. As long as the corresponding results can be achieved, these are nothing. In your opinion, the director's candidate?"

"Zad guide."

"He doesn't have a schedule, he's working with Will Smith on I Am Legend," someone with knowledge of the matter responded.

Warner executives really did not blame the director for the failure of "Watchmen", not to mention that the director's cut version has made a big splash in the DVD market, which is enough to explain.

"Then it has to be summed up well..."