Chapter 776： Find Warner to distribute Marvel

It rained last night.

It finally stopped around 9am.

In a Warner parlor.

Lyman sat in a polite position with a table in front of him and two cups of coffee on the table.

After saying hello yesterday, the Warners distribution department held a temporary meeting and unanimously agreed on the arrangements for next year's summer release.

For a large studio like Warner, how to divide the schedule resources requires a lot of consideration, mainly because there are too many business plans, and more importantly, whether the investment value of its own is worth it.哽噺蹓帽奇奇 Novel 蛧|w~w~

In other words, even if Firefly is willing to provide projects, it depends on whether Warner is willing to vacate the time, especially the summer time, when the disputes are the most fierce every year, and it is also the time when the market is at its deepest.

In fact, cooperation is like that.

Test each other, compromise each other, and when the interests and investment are not enough to impress the cooperating party in an embarrassing situation, it is either impossible to talk about it or tearing up the face.

Because the needs of both parties are inconsistent, what you think is good may not be suitable for others.

The interests of Firefly and Warner are not so conflicting that they are irreconcilable. At best, some opinions and cognitions are not clear. Moreover, from the previous performance, especially the great success of the Dark Knight, Warner executives really don’t think it is their own side.

Don't you see, the 4,200-theater release of Superman's global box office has not performed as well as The Dark Knight's 3-week performance, not to mention that the production budgets of the two are not in the same grade.

And what studio wouldn't want to make more money for less?

This is also the reason why economical directors such as Nolan, Spielberg, and Lyman are so popular. On the contrary, Cameron, who has achieved greater achievements and has better results, must be cautious when investing in his projects.

Because this product has a high probability of overspending, the project's promises before shooting are farts. Once it enters the production stage, it will be out of control. No one knows why this rogue delays the progress... Qiqi The novel is first published on the whole network

on the seat.

Jonathan Campbell looked at the terms of cooperation with Iron Man with great interest, and the more he looked, the more interested he became, and from time to time he asked about the shooting plan, production ideas, and target audience.

Lehman dealt with it deliberately, and didn't think Warner would give up the cake he got. If Warner couldn't, there were still a little conflict between Universal, Columbia and even Fox temporarily because of the return of the hero. Another reason is not to make Fox feel that Firefly is indispensable.

Qiao Sen's attitude maintained the atmosphere of the conversation well.

After all, a film source with a high budget like Iron Man can also effectively reduce the operating cost of the distribution channel. Even if it loses, Warner is at best a waste of time, energy and schedule costs, and it will not lose money.

There is little possibility of loss in the issuance business. It can only be said that the rate of return is not worthy of the workload.

"It seems that Firefly is very confident in this project?" Jonson laughed.

Because it stipulates that if Warner wants to take over the distribution work of Iron Man, the publicity investment cannot be less than 1/3 of the production investment, that is, the entire publicity cost cannot be less than 60 million US dollars, and the cinema chain cannot be less than a screen. .

Of course, the premise is that the project is worthy of this investment. If the box office of the release is too low, or the evaluation of the preview stage is too broad, Warner naturally has the right to terminate the cooperation.

"Every project is made with confidence before it is made, otherwise it will not be filmed." Lehmann replied with a smile.

Johnson paused for a moment, because he seemed to be answering two questions with Lehmann.

It is normal for the project to have losses and profits, but considering the record of Firefly, it seems to be the case. At least the current evaluation of them by Warner, Firefly’s production business is generally divided into two categories. One is the normal theater project with a medium budget. Lord, the second is the award-winning films at film festivals such as the Oscars and Cannes.

But no matter which category, Firefly has made achievements.

This is the industry reputation.

But every negotiation is an exchange of interests.

After Warner's preliminary confirmation on cooperation matters, it still needs to walk around the negotiating table.

And Lehman, is also gradually familiar with this process.

Between you and me, there are routines to follow.

"If you don't free up the summer time slot and enough cinema screens, why should it be handed over to Warner for distribution?" This is setting a trump card to belittle the opponent.

"Iron Man's box office is better. Can Warner make more money? I agree with your company's distribution capabilities."

"Haha, in fact, this project is a success. In terms of sequel plans, Warner Bros. will help a little this time, and we can continue to cooperate next time. Firefly has no overseas channels, doesn't it?"

"Your company is not sincere. I even made an appointment with the president of Universal ... unless the channel extraction fee is reduced." This is to put pressure on competitors.

......

In fact, Lehman doesn't want much, and it's not a condition that Warner can't accept.

First, to make room for the release of Iron Man next summer, at least 4,000 theaters are guaranteed, and the screen can maximize the benefits, and everyone benefits;

Second, excluding copyright, 15% of omni-channel revenue will be given up as a dividend for Warner to provide distribution channels;

3. Firefly bears the production budget, and the publicity expenses are adjusted based on market performance after the minimum 60 million yuan. If necessary, Firefly can jointly bear the publicity expenses. In addition, the offline distribution in North America and the offline market Blue Butterfly Pictures to contract a part;

Fourth, the copyright belongs to Firefly, and Warner has the right to operate for three years, mainly for overseas markets.

Before coming to Warner to negotiate the distribution business, the management of Marvel Entertainment signed a commission to use the copyright image with Hasbro, mainly because Hasbro has business dealings with toy manufacturers around the world.

After the initial launch of Transformers' IP, Hasbro's overall strength has risen again, and it has occupied 70% of the derivatives market in North America, making it a real leader.

Marvel's own poorly managed toy factories and stores are obviously not enough to complete the entire surrounding sinking, and can only cooperate with Hasbro.

Even so, for Mann Media, which has no influence in the copyright market at all, it has made great progress, and as long as Iron Man is well-known, Marvel's independent business, including comic publishing, can activate part of it, increase sales, and the interests involved. The chain is quite wide.

This is also why the market value of Marvel has exploded after a successful fight, because the only thing Marvel has to do is to prove that it has the ability to develop comic adaptation projects to complete business integration.

After several contacts, Warner generally agreed with the conditions of the Firefly side, but also proposed that the sequel to the Iron Man project must be taken over by Warner.

This is actually a relatively common supplementary agreement in the industry, just like The Lord of the Rings series obviously concealed profits from the new line, but several parties still cooperated with each other for three films before parting ways.

Because after a project becomes bigger, it is impossible for the producer to use the success of the project as a bargaining chip to cooperate with other distribution companies. Isn't that charity?

Therefore, the finalized contract stipulates that, not only based on market reaction, Warner has the right to terminate the announcement and distribution investment. If the image of Iron Man is to be filmed as an independent work, Warner will have the priority in distribution.

Of course, after Lehman's argument, the film contract limit is three, and it is a copyright independent work, regardless of the right to use the image, and it is also stated that no matter what the situation is, Warner must provide publicity resources according to established conditions, unless Firefly Voluntary withdrawal.

The determination of such an agreement protects the interests of both parties.

Just as Lehman took a bit of a head start on winning the Batman trilogy rights, Warners was upset and had to give it.

Hollywood is a place that pays more attention to the spirit of contract. It is better to implement an oral agreement than to implement it. It is protected by the Film Act and the Copyright Act.

Even if the interests are at odds, it can be justified.

At this point, Warner and Firefly have become a short-lived ally with the Iron Man project, and both sides have expectations.

In the first week of August, The Dark Knight grossed 420 million in North America and 863 million worldwide.

After more than half a month of preparation, the costumes and props of the Iron Man project were basically in place, and the packaging service reached with the Actors Guild and caa was officially confirmed, paying 36 million US dollars...