Chapter 775： Algorithm modification

Highest midnight box office: 18.489 million;

The highest first-day box office: 61.23 million;

The highest Sunday box office: 73.08 million;

The highest first weekend box office was 152.8 million;

The fastest breaking 100 million, the fastest breaking 200 million, the highest four-day box office, the highest first weekend box office of imax giant screen theater, the largest screening scale... The highest second weekend box office revenue: 73.16 million US dollars, breaking the record of Shrek 2 $72.17 million record.

The fastest breaking 300 million.

In just 10 days, The Dark Knight is releasing its charm to the global movie market, breaking past records.

This kind of achievement also made it difficult for all the films in the same period to be comparable. The Transformers, which was worth 52 million US dollars in the next weekend, fell even more in the third week, and it won 37 million US dollars. The total North American box office exceeded 200 million, and it is difficult to exceed 300 million. close.

The market is affected by the audience traffic brought by the Dark Knight. From July 16th to July 22nd, the North American box office market totaled 264 million in a single week, which is almost the same as the most intense summer competition in June.

At that time, it was Shrek 3 and Caribbean 3 that were fighting fiercely.

Of course, because the Dark Knight has taken one-third of the market share in one movie, a series of old movies that have not yet been drawn and newly released new movies have experienced different levels of expected decline.

For Warner, this summer has been a very rewarding year for them.

There was the Caribbean in the front, and the Dark Knight in the end, which made a lot of money, and they also prepared a masterpiece for Christmas to continue the box office harvest.

With the preparations in the early stage and the meticulous system of channel sinking, the peripheral sales of this phenomenal film have also been booming.

Like the most popular Batman figures and Batmobile toys, more than 4 million sets have been sold in 10 days, and distributors all over the world have urged for replenishment.

After preliminary statistics, compared with the constantly recorded box office market, the film's copyright peripheral industry is more dazzling.

Relevant institutions in the industry estimate that according to the sales data of these 10 days, the sales of derivatives of the Dark Knight may reach an added value of 3.5 billion US dollars in the next year, and the net profit will be more than 700 million.

Relying on the super high premium brought by the brand image, it even played a big role in promoting DC comics. At least the single book of the deadly joke is now selling very well.

And these income, Warner Company does not need to share with Firefly, because this is the surrounding market of the project, and does not belong to the offline market such as home entertainment.

However, because of the strength of the dark knight in the box office market, the expected huge revenue still has to be divided and given to Firefly.

After a brief period of excitement, Warner's management, according to the previously signed contract, is still unclear except for the total box office location, but it is still a huge amount of dividends to give up 30% of the 30% dividends in the TV-on-demand and DVD sales and rental markets. Generous commissions, at least not less than 200 million US dollars.

Although this is Firefly's revenue for the project in the next three years, Warner still feels some heartache.

The more you calculate, the more you understand how much you have lost.

Of course, heartache is heartache. This time, Warner executives still agreed that they can no longer "fall out" with Firefly, and they never thought about squeezing the profit share of their partners. After all, hbo harvested a series of dramas with excellent ratings in the spring. Collecting Stranger Things, the income earned in the future is still comparable to some of the profits paid by the Dark Knight.

In contrast, it is not so difficult to accept.

Entering August.

In a ballroom at the Hilton Hotel.

Nolan, Bell, Heath Ledger, the top executives of Warner, Lyman and Joseph are all there.

The global box office of The Dark Knight officially exceeded 700 million, and Warner Bros. immediately held a celebration party, although they also held a similar reception when it broke 300 million in North America.

Do you do business? You can make money and have high profits.

What's the matter, Warner's attitude towards Firefly at this time is to change its strategy and bind it to its business because of its growth in strength and the increase in project output.

In the past, I felt that Firefly was not qualified to make conditions, but now I am taking the initiative to ask the other party to make conditions. Is the method different?

Everyone is also the beneficiary of the Dark Knight. The better the movie sells, the more happy it is.

Communication, courtesy, closeness.

Lyman just spoke to Nolan a few times and asked him if he had any new plans. This guy said that he was too tired some time ago and wanted to rest for a while.

Speaking of which, Nolan's output is not high, pat and take a break...

At this time, Warner executive Jonathan Campbell came over and said to Lehman with a smile: "It seems that, with more effort, it is very possible for the film to break 900 million worldwide."

The atmosphere is jubilant, and all are immersed in the harvest.

Maybe the Spider-Man series will be lifted, breaking the top box office record of the superhero theme.

Isn't it hopeless, it's only the fourth week of the show, although it has dropped a lot now, but because of the high starting point, the data that can be obtained after reducing the share is still good.

Then, Johnson also said an interesting thing.

That is imdb modified the scoring algorithm for the dark knight.

Lehman also knows about this. When it happened last week, he secretly doubted whether Warners was looking for the navy, because at the beginning of the screening, the highest score was only 9.1 points. Ranked first on the list, because of this score, it has been a sensation for a while, and it is simply the best promotional material. The fastest update of Qiqi novel https://

Of course, even though imdb has revised some scoring rules, the Dark Knight is still in fourth place with 9.0 points due to fans' love.

Eating and drinking, Lyman remembered Iron Man's expected plan.

For this project, Firefly's publicity resources are not enough.

In the original time and space, Marvel signed a distribution agreement with Paramount, and signed several copies in one go, and even after Disney took over, it had to share part of the project rights with Paramount.

Now, what's better about Firefly than Marvel is that it made its worth early, the project has a certain guarantee, and Lehman doesn't want to deal with Paramount.

Speaking of which, after DreamWorks merged into the Paramount system, they are not so short of projects, and it is more difficult for the two sides to compromise.

After thinking about it, although Lionsgate is a good spoiler, when it comes to distribution capabilities, it is definitely not as good as the traditional five giants.

In addition, Lionsgate's business can be expanded, but it can't be too prominent. All projects such as Hero, Twilight, and Rider are handed over to the operation, and Iron Man, who needs more channel background, is better. Qiqi's novels are first published on the whole network

Whether Marvel can be an instant hit is still more important.

For example, the Dark Knight can be supported by more than 4,400 theaters, but it is really not something that can be quickly negotiated after a good movie.

All the theater resources that Firefly can get until now are only more than 2,000, and 3,500 screens are because the Hollywood cinema chain is mainly multi-screen chain, the Dark Knight should have more than 6,500 according to the algorithm of screen canvas. piece.

That's it, because the firefly's record in recent years has been seen by the theater party, and it is slightly inclined.

Lionsgate relies on relatively strong financial reserves, but it is still a little worse in North America. From a global perspective, it has begun to form the foundation of its distribution network, and there is still a long way to go to become bigger and stronger.

More importantly, Iron Man can't do long-term screenings. He must create a wave of hype, quickly accumulate the box office, and then wait for the next painting.

Times have changed, and the era of fast consumption cannot stand the passage of time.

Having a 6-7 month show cycle like Titanic is simply unimaginable now, because no theater chain would do such an obviously thankless thing.

Generally speaking, including the top few works in the box office, the box office in the first four weeks accounted for more than 70% of the total landing point, and the popcorn accounted for 80%, which basically harvested the box office profits that it should have.

In the past, there was only so much production output, and the theater chain was worried that there would be no good film sources. Now it is different. The competition during the schedule is cruel and there are more choices.

Furthermore, the overall economy of the society is better now.

Entering the streaming media terminal, the film can still make money, and the studio does not need to procrastinate.

"Mr. Campbell, do you have time tomorrow? I would like to invite your company to discuss a cooperation. Between May and August next year, a project with a production budget of about 180 million needs to be pushed into theaters. I wonder if your company intends to take over. ?"

"Ok?"

Johnson didn't expect good things to come so soon.

180 million? It should be the Marvel adaptation.

Well, this can be discussed, anyway, it's just a distribution, and the channel dividends are not profitable.