Chapter 777： Summary of TV business in the first half of the year

"At the end of the first season of Stranger Things, the audience rating broke 7.5, which brought no less than 9 million new paying users to hbo. According to the agreement, in addition to the 36 million broadcast fee, the paid share can be credited to 52 million... ..."

Kelun, the president of the TV department, held a detailed performance report just like reading an advertisement, and began to report on the record of the Firefly TV field in the first half of this year, "Remove the cost of 25 million, and create a red envelope of 5 million, as well as miscellaneous labor. Expenses, taxes were 17.5 million, and Stranger Things temporarily brought the company $40.5 million.

The sales of full-length episodes on other TV stations for rebroadcasting and burning DVDs could garner about $37 million, according to market estimates based on first-month sales figures.

The other is that at the end of the fourth season of Prison Break, the highest rating was only 6, which was slightly lower than that of the third season, and the average rating dropped to 4.2..."

"Wait, what happened to the jailbreak series?"

Lehman quickly interrupted, "The plan I made before was not only to shoot the four seasons, to shoot the protagonist group successfully escape from prison, part of it was captured, the protagonist and his brother were all right and uncovered the murderer behind the murder, why is it not over yet, and the ratings It's getting lower and lower."

Ke Lun is a little aggrieved. As a boss, you don't usually pay much attention to the TV department. You take care of the movie business every day.

Of course I can't say this, I have to explain it well: "cw TV station offered to continue to buy the series, but after the filming, the plot conflicts became more and more difficult to arrange, and it was inevitable to change to new maps, new scenes, and some chasing dramas. I don't like to watch it. Even so, the ratings can still exceed 4, which is definitely worth shooting.

In addition, cw TV station was willing to pay the copyright fee in advance, and those producers in France also came to discuss, so the crew reserved the shooting space for the sequel..."

With that said, Lyman understood.

Hey, there is still room for profit from jailbreaking. Several partners are unwilling to give up this series. What should I do? If there is no plot, we must create a plot. There is no conflict. Forcibly setting conflicts is just bad money.

Okay, the TV station did not refuse, what is their producer unhappy, although this show Firefly does not have much investment share...

Lehmann was angrily and asked, "How about the other projects?"

Curran continued to report, "Breaking Bad is filming the second season, which will be shown on Fox TV in October, and the broadcast rights will be credited to 50 million, with a net profit of 29 million.

The fourth season of The Walking Dead is about to start, hbo has always been in the winter season, the production budget has risen to 42 million, the broadcast profit is about 34 million, the ratings are relatively stable, and the topic is high..."

"No other new dramas?"

The co-authored TV department is still on the back burner. Isn't this the work of his project? Lyman was surprised.

He approved a part of the funds for the management of Kelun and other management to develop their own projects.

"Yes, but it's a criminal drama, imitating FireWire, but the test results were so bad that it was cut off."

Kelun is a little embarrassed. Their department has too few staff. It takes a lot of energy to review the script. It is difficult to find a theme direction that is easy to produce results. As a result, the market does not buy it, and it loses 6 million.

If it wasn't for the prevailing creative mechanism of American dramas to protect them, when the first season was fully filmed and broadcast on TV stations, it is estimated that the budget would be fully invested.

Lyman was speechless, it seemed that the TV division was still far from the booming movie business.

But think about it, Marvel has already got it. Some characters that are not well-known in it do not have to be made into movies, but they can also be a whole TV series. Although the TV industry has fewer sources of profit, it also has less investment risks. Get your money back quickly.

But now the first shot has not been fired, and the foundation for TV dramas is not enough, so I have to slow down.

Lehman thought for a while, and came up with an idea, mainly because the next few years will be a period of rapid growth for the company, which requires a lot of capital to be replenished.

"I have an idea. Now there are no good dramas on the topic of sitcoms. After the end of Friends, there is a gap in the market. Then our company can try to put the direction of new dramas on this. Update the fastest novels https://

For example, a middle-aged man is very diaosi, very funny, creating a sense of contrast in the form of rapid scene changes, which leads to jokes.

The script does not need to have a coherent plot. It is made into small collections one by one. The main thing is to be funny and have to be meme. "

"specifically is......"

"Open your mind, current affairs news, life anecdotes, and relationships between men and women can all be used as material. Have you seen Mr. Bean? Learn from other people's shooting ideas. This show is called Diaosi Men, and it is mainly funny every day. How funny is it? Come on, you can't be confined to one place."

Lehman casually explained the idea of ​​​​the episode, and said that Glenn became more and more clear. He was new to the management and had no experience, but at least he was gradually promoted from within Firefly, and his work was reliable.

After speaking, Lehman asked him to go to the screenwriting department to make a total sum.

......

In later generations, it was the first in the mainland to try and learn from non-traditional sitcoms. There is no single scene or character setting, but simple details of life. The stage is full of sense, and there is no plot connection. The fixed actors perform a collection of jokes that do not have fixed roles. This type of comedy is produced by Sohu and directed by Dapeng's Diaosi Men.

and achieved great success.

The British and German films of Mr. Bean and Ms. Diaosi conquered the public with their jokes without exception.

Markets all over the world actually love comedy, whether it is in the form of a movie, a TV series or a short film set, as long as the filming is excellent, it is never worried that the audience will not like it. Qiqi's novels are first published on the whole network

Laughter has always been rooted in an emotion of the masses.

As for this new drama, it also uses a lot of mature, spoof, and contrast-based comedy elements. At this time, Mr. Bean is already popular, but other dramas of the same type are rarely successful, which is just right for Firefly. As long as the screenwriter is in place, the need for the shooting team is not high, and it saves money.

The money to make a film of Diaosi Men may not be enough for a fraction of the jailbreak, but once it is filmed, it can create the same value. This is the charm of comedy, and it is also the most popular subject in the market. Very high.

Dazzling to the 22nd.

The Dark Knight has accumulated over 450 million in North America and 790 million globally.

In the Firefly Office.

The Iron Man sponsorship issue, which Ryan is in charge of, has also been resolved.

"The advertising sponsorship of the watch has been sold, and Omega is willing to pay 9 million US dollars, but it needs a lens of no less than 3 seconds."

"In terms of clothing, the publicity department of bananarepublic responded that the men's clothing in the play was sponsored by them, and the price was the highest, 4 million US dollars."

"The Pentagon has agreed to provide free weapons and equipment, as well as armed helicopters and military explosives, but we must ensure that the image of the soldiers must be positive. There is also a colonel who wants to play a fun role. This time he led the team."

"In terms of sports cars, Audi wants to promote their r8 supercar, and also wants to cover other car models that can appear. The sponsorship fee is 40 million US dollars..."

Since he was unable to reach the top of France, Lehmann's value has risen again, mainly in the global market, and his own market recognition is very high.

No, when Lehman decided to direct Iron Man, many luxury groups that are conducive to enhancing the brand image or promoting their businesses want to make their products appear in the new drama.

And it is necessary to compete with each other for a high price at every turn.

Even if there are many Hollywood directors, Lehmann is a commercial director recognized by the market and has a high value. After all, his films have never lost money and are very guaranteed.

Of course, after taking so many sponsorship fees, a large part of the cost came back before the movie was shot. This is because Lehman tried his best to avoid his own work becoming an advertising film. If it was a little shameless, like Transformers, I would like to make a scene. There are all billboards next to it, and it is not impossible to fully recover the cost, but there are too many non-plot elements in the shot, which is definitely not a good thing.

It is too much for the audience to buy tickets and come in not to watch advertisements.

Therefore, Lehmann has to ensure that the implantation effect of these financial sponsors is good, otherwise no one will pay high prices to support him must be measured.

"What did Apple say?" Lyman asked.

"Apple agreed to the sponsorship conditions and paid 2 million advertising fees."

Hearing this, Lehman wanted to be happy.

It's not because of money, but in later generations, Apple sponsored film and television shooting almost only to provide products, and the sponsorship fee would not be paid at all because the family has a big business.

Anyway, at that time, Apple ranked first in the US mobile phone market share, and they were too proud.

Although 2007 is not as good as later, Apple has launched the first generation of Apple mobile phones at the January conference. Although the sales are not many, the mainstream people still use Motorola and Nokia, but with the emergence of epoch-making products, it is only time to become stronger. problem.

You must know that the first generation of Apple mobile phones has integrated iPod, telephone and Internet functions. More importantly, the page control uses touch screen technology, and the 3.5-inch screen is large enough for the mobile phone models at that time.

Although the first generation was a bit unsightly and awkward, Lehmann still bought one.

After all, when the mainstream Motorola, Nokia, and BlackBerry are pushing full-keyboard phones, the iphone chose to hide the keyboard, with only one he key on the front, and all of them were controlled by touching the screen with fingers, without carrying a stylus.

These are undoubtedly epoch-making concepts.

In addition, Apple is busy promoting their new mobile phones, and they are still willing to give money, even if there is no close-up shot, they all pay 2 million.

Of course, even if they asked for a close-up, Lyman wouldn't say yes.

A communication tool, as long as it can be used, wouldn't it be a panic to give a close-up, and he is not Michael Bay, for the sake of the sponsor, even the plot can be saved.

Just after the twilight was over, the preparations for Iron Man in all aspects were almost completed...