Chapter 498： [Payment battle, scene penetration]

When Ali and Zippay's operation team held a meeting to discuss how to deal with the powerful competitor of Bluestar Technology, Luo Sheng, who was far away from Sioux City, and Zhang Bowen, Xu Yong and other core managers around WeChat at the same time. The future of this product is in the mobile internet conference.

"... In terms of strategy, the biggest significance of the mobile payment business is to absorb a large number of users and funds. It can lay a good foundation for high value-added services such as consumer credit, financial product distribution, and credit reporting. Therefore, whether it is Either I am Bluestar Technology or I am a competitor, Ali. Our Internet giants are not too concerned about the profitability of the payment itself. "

Luo Sheng's voice resounded in the conference room. Today is the third day of the new year, but none of the core senior executives of the group company have returned home for the New Year. They must deal with some mess left over from last year and take into account future development. Time is the most precious.

The biggest difference between entrepreneurs and capitalists is that the former is to strive for the realization of ideals and missions through business operations, and the latter is to continuously **** blood through business operations, regardless of the life and death of the enterprise itself.

In the first seat of the meeting, Luo Sheng leaned back on his chair, pointing at the country with two words: "We don't care how Ali plays. I only care about whether we can turn payment users into users of high-profit financial services. From this perspective, WeChat Although Payment has killed PayPal in the number of transactions, it has not completely opened up the vital high-profit business. "

After hearing this, the managers at the core level of the meeting were slightly surprised, which was a bit unexpected. In their previous impressions, the big boss did not pay much attention to the profit thing, although Bluestar Technology is the world The most profitable company, but the company's executives have been telling stories that they don't take profit as the first purpose. I did not expect that Luo Sheng emphasized the keywords of high profit and finance at this conference.

There is no way, the time node has changed, and the situation has also undergone tremendous changes. Bluestar ’s $ 150 billion scientific research funding strategy within five years, huge debt burdens, business development in emerging market economies, and the layout of the mainland market. Independently reducing corporate profits, coupled with large-scale loss of developed international market shares, how to maintain the company's operations if it does not pursue high profits?

The independent reduction of corporate profits and the pursuit of high profits do not conflict, because the starting point is not to squeeze profits on the original customer base, but to open new businesses to find new profit growth points.

Participating Zhang Bowen said: "The relationship between Bluestar Technology and Ali officially opened in the new year, and the front bayonet collided. The WeChat red envelope is equivalent to fighting without declaration, but Ali is not a little brother. Now he has already Growing to a giant with a valuation of more than 200 billion US dollars, and a decade of deep cultivation in the payment business market, I don't think this mobile payment war will be short-lived.

Luo Sheng nodded in agreement, which also proved that Zhang was very clear about the real form of competition. The emergence of WeChat Pay today is truly amazing for the entire mobile payment market. The behemoth made the practitioners exclaimed that the mobile payment ecosystem is about to collapse, that squeezable treasures are over, and the media that follows industry reports are also increasing their rendering.

If Ali and Zhifubao can easily lie down, they will not be valued at more than 200 billion U.S. dollars. They are also the second largest cloud computing service giant in China, and they have worked in the payment market for ten years. Respect.

Of course, Bluestar Technology also has its own unique advantage, that is, the strong social relationship chain attribute of its family's barrel products. Because of this, we can make WeChat debut in the mobile payment market.

After a while, Luo Sheng took a sip of water and lowered his glass to speak again, and the managers attending the meeting also prepared to record the meeting's key points.

"This year, the four core words of Bluestar Technology can be summarized."

The crowd looked up, staring curiously at Luo Sheng, who said succinctly: "These four words are scene penetration."

Scene penetration?

After Luo Sheng solved the problem, he deconstructed these four words: "From online to offline, offline is expanded from retail catering to more applications such as lifestyle and entertainment. Electronic payment has a certain penetration sequence of scenarios, because of the different Depending on the degree of onlineization, standardization, and user habits of industry scenarios, the acceptance threshold for electronic payment will also be different. "

"From the history of the development of mobile payment, there is a sequence of scene development. The earliest development is mainly the scene where life is just needed, and the traditional way of operation is troublesome, such as mobile phone recharge, life payment; secondly, it is easy to accept e-commerce, because It is a pure online scenario, and the threshold for using electronic payment is relatively low. Under the leadership of digging and squeaking, mainland e-commerce is also the first batch of scenarios to accept electronic payment. "

Speaking of this, everyone saw a slight change in Luo Sheng's attitude and became more serious. I saw him seriously: "From this year, the next is the O2O, online shopping and offline consumption model is the focus And payment is the last link of online activities. Uber, a foreign travel software, and new Internet companies in the Mainland, such as Meituan, Public Comment, and Hungry, are typical examples of this.

At this time, Luo Sheng looked around and added: "Who is there to talk about Meituan and hungry companies?"

Since Luo Sheng suddenly asked questions outside Bluestar Technology's business boundaries in previous years, the senior management has not been able to talk to each other, and now it has changed. Every flash of the Internet industry will almost always attract attention from the company's senior management, including Companies outside the Internet will also pay attention.

After all, although Luo Sheng did not say anything at that time, he felt the dissatisfaction of BOSS.

As Luo Sheng asked questions, an executive named Pang Lei answered him soon.

"These domestic companies are indeed the highlights of the Internet industry in the Mainland. Let ’s talk about being hungry first. This company was founded in 2008 by four students of the Jiaotong University. The starting point has now grown to 12 cities, and the momentum is very good. "

When Pang Lei said here, Zhang Bowen forcibly interjected, looking at Luo Sheng with a smile, "I'm hungry. I've followed the development path of this company. It's very interesting. Its development path is quite like the blue Star Technology's development from Fuda to national universities. Its founder was also born in the same year as President Luo, also in 1985. It is now regarded as the star of tomorrow in the entrepreneurial circle. "

Luo Sheng could not help laughing.

A few moments ago, Pang Lei, who spoke before, continued, "Early in the second half of last year, the domestic online food ordering platform was hungry. It announced that it had completed a $ 25 million Series C financing, led by Sequoia Capital, and its Series A financing investor. Sajiang and B rounds of financing investment were followed up by VC Venture Capital. In the C round of financing, the valuation is close to 100 million US dollars. "

Luo Sheng asked, "Why is a take-out a unit price that is not more than a dozen yuan? The merchants settled in are still small restaurants in the form of traditional mom-and-pop shops. The profit model is still unclear, and there is no top creative website. Its valuation How could you approach a figure as high as $ 100 million? "

Pang Lei laughed: "About this problem ... Luo, I noticed that the funding for the C round of financing of this startup company was almost burned last year. I estimate that the E round of financing will start soon, maybe we can listen Listen to its founder, Zhang Xuhao, and let him tell us this story. "

Hearing that, Luo Sheng immediately raised his finger and patted him directly: "Okay, you Pang Lei, let me go and listen to what story the founder can tell. If the story he told is very beautiful, Bluestar Technology leads E Rounds of financing, or even direct investment alone. "

Pang Lei paused for a moment, then nodded: "Okay."

Luo Sheng continued to ask, "Where is the US Mission Network?"

Pang Lei was thankful for doing his homework secretly, and saw his methodical response: "The company was founded in March 2010, the founder Wang Xin, and Meituan.com won the lead investment from Ali, Sequoia Capital, and the Arctic in July 2011. Light Venture Capital and other institutions invested in a total of US $ 50 million in Series B financing ~ www.novelhall.com ~ with an estimated value of US $ 220 million. In the same year, they were awarded the 'Best Group Buying Website of the Year', 'Top Ten Online Shopping Brands', and' Group Buying "Star" and other titles, sales in November exceeded 250 million yuan, ranking first in the group buying industry. "

Luo Sheng is very satisfied. It seems that since the last time, the group of people under his hands have made great progress. Putting away his thoughts and concisely commanding: "We must also listen to the story of group buying, including public comments, do not think about controlling these Enterprises, we do n’t care if they fight. The story can move us all to invest money. Whoever can speak better can invest more and let them fight. ”

Pang Lei nodded silently, and made a note of what Luo Sheng ordered.

No matter which side wins this kind of supportive layout, Bluestar Technology will never lose.

If you have money, you can do whatever you want. Bluestar Technology has shifted its strategic focus to the mainland market, which is preparing tens of billions of dollars of funds for layout.

The managers present know that after entering the new year, BOSS has further determined the specific tactical layout from the determination of strategic guidelines.

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