Chapter 497： [A big "surprise" to send Fubao and Ma Ma]

Entering the new year of 2013, several companies are happy and sad. Blue Star Technology is relieved because it has survived the biggest crisis in the company's history. Although it has lost too many international markets, it is still full of confidence in the future. There is an impulse to return.

After this crisis, the cohesion of the company's core backbone has also become stronger.

However, at the same time, Ali, the second largest Internet giant in China, and the largest e-commerce giant in China, and Alipay, the mobile payment hegemony, felt a great sense of crisis after entering the new year.

The source of this sense of crisis is the Bluestar Technology, which announced a high-profile announcement last year that it would deepen the Greater China market.

This New Year, Luo Sheng silently gave Mr. Ma a "Super Big Red Envelope" for his New Year.

...

Hangcheng, Fubao operation department meeting.

Mr. Ma, who was dressed up in a casual meeting, teased himself: "I really did not expect Luo Sheng to give me such a big 'surprise' right after the start of the new year. This surprise almost shocked me."

As soon as this remark came out, everyone at the meeting also smiled.

As early as this month, the operation team of the mobile Internet instant messaging social software WeChat under Bluestar Technology Group did a seemingly insignificant thing, but it directly detonated the ecological pattern of the third-party mobile payment market WeChat payment.

That's right, WeChat launched the third-party payment function earlier this year, and used only one strategy of “WeChat Red Envelope” to madly increase users' card binding during the New Year.

The official launch of WeChat Pay was on February 3, 2013. This day is also a traditional "small year" festival in China.

At that time, the third-party mobile payment market was mediocre, and as the overlord of third-party mobile payment, Alipay did not care much.

But one week later, that is, on New Year's Eve, the speed of WeChat users' card binding can hardly be described by horror.

It was just about ten days from launch to today. Yesterday, the official Weibo of the WeChat operation team announced that its mobile payment users had exceeded 50 million.

The news broke out and it scared Squeebo and the entire domestic third-party mobile payment market directly. What a surprise indeed.

At this moment, Mr. Ma, who is attending the meeting of the operation department, is listening to an executive using a PPT presentation.

"We have conducted a comprehensive research on the lightning rise of WeChat payment internally. The user base of this product has reached a huge volume of 330 million. We believe that this year should be the first year of WeChat commercialization. WeChat Pay is its commercialization. One way. "

"According to our investigation, we found that the WeChat red envelope strategy was inspired by several employees within Bluestar Technology. The group company was able to develop WeChat red envelopes outside of work. The operation is simple, Interesting small products that can carry the active atmosphere of the social relationship chain. "

“In addition, the cooperation between Blue Star Technology Group and the Spring Festival Gala this year started directly during the New Year. Without large-scale promotion, more than 13.5 million users participated in the New Year's Eve to the first day alone. According to the WeChat operation team ’s disclosure, According to official data, there were more than 48 million red envelopes that day. "

"Then it ushered in a continuous surge, and the total number of red envelopes sent and received has exceeded 500 million so far. This has created a wave of WeChat grabbing red envelopes, which has quickly occupied the focus of the topic, followed by user card binding. The trend is unstoppable. "

Mr. Ma briefly inserted a sentence: "The marketing model of getting more than 50 million payment users at zero cost, why don't we think of the strategy of red envelopes?"

As soon as this remark came out, the managers at the meeting pretended not to hear anything.

Mr. Ma couldn't help but whispered: "Luo Sheng is really a chicken thief. No wonder what Wall Street calls a savvy person. I am under great pressure and risk to advance payment tools in front of you, waiting for you I think it's almost okay, he's here, just go through the program, it's so irritating. "

Speaking of this general manager, he couldn't help getting angry, and couldn't help but spit out fragrance.

The path of mobile payment has come out in a difficult way. You have n’t had time to enjoy the fruits of victory. As a result, the people of Blue Star Technology came along to grab the cake, and it was called easy and happy. This is the most popular.

The manager standing in front of the big screen of the conference room also pretended not to hear the voicing of BOSS, and continued: "Because the process of binding bank cards is tedious, most mobile payment applications face the problem of" cold start ". The so-called 'cold start' is how to convince users to bind their cards. "

"And WeChat red envelopes cleverly solve this problem. Many users who receive red envelopes will choose to reflect it. Naturally, bank card binding behavior will be triggered. Under the catalysis of red envelopes, the number of WeChat bundled cards has increased exponentially. This innovation With the emergence of payment forms, WeChat Payment successfully completed the 'cold start' problem and quickly accumulated initial payment users and account funds. "

"I have to say that the innovation of Bluestar Technology is really quite amazing." Mr. Ma said with emotion, but added in a nutshell: "Squeeze Baobao will launch similar features as soon as possible."

The executives of the operation department continued to expand the PPT content: "We have noticed that WeChat operation department recently ... To be precise, the layout of offline payment has been vigorously promoted three days ago, and a large number of online and offline merchants have continued to access WeChat payment is constantly finding reasons for users to use WeChat payment. "

Mr. Ma rarely showed a solemn look: "The emergence of WeChat payment instantly changed the ecological landscape of mobile payment, and it was so popular that it caught the entire industry by surprise. In addition, Blue Star Technology announced a high-profile deepening of the inland expansion last year. The development of the business market has clearly stated that the strategic focus has been shifted from the international market to the mainland market. The biggest competitor of Zhifubao is WeChat. "

One of the managers attending the meeting was also impressed. Luo Sheng really did not take a shot, it was an ordinary shot. It took Wechat payment in less than half a month to break the current ecological pattern of mobile payment.

Even Wall Street planted a big heel in his hand last year, and it was terrible to compete with such an opponent.

You should know that the establishment time of Squeebo is the same as that of Bluestar Technology. Both were born in 2003. The difference between the two is only a few months.

And WeChat, a mobile Internet instant messaging software, was established in 2010 and was born in 2011. It is not yet three years old. It is too late to enter the mobile payment market.

Even so, WeChat Pay not only successfully entered the mobile payment market, but also entered and stood firm at such a lightning speed.

This can really frighten the overlord in the mobile payment field, Alipay, and other peers have been tricked to this day.

WeChat broke into the mobile payment market this time, so Mr. Ma saw the charm of social software and was even more amazed by the explosive power of social software. WeChat Payment can quickly enter the battlefield, and quickly circled its own in the mobile payment market. Sites are inseparable from the user base of 100 million bases.

Without this prerequisite, the miracle of WeChat payment today is simply not possible.

Internet socialization is an area that Mr. Ma has been thinking and struggling to enter. Over the years, he has tried all kinds of methods to tear off a piece of meat from the two social "double heroes", Blue Star Technology and Tencent. Come.

It's better now, not only did not eat the meat but said, Blue Star Technology immediately took a large piece of meat on itself.

In the past, Blue Star Technology lacked interest in e-commerce. Even today, in the large business empire of Blue Star Technology Group, the e-commerce market is still blank and outside the boundary.

But now the rise of WeChat Pay has also made Ali feel a great crisis. God knows if Luo Sheng will also do this in e-commerce? Also caught you by surprise?

Mr. Ma also kept sighing in his heart, Luo Sheng's keen sense of smell, the control of the pulse of the times can be called an absolute.

In 2013, this key node used mobile social software WeChat to enter the venue, and even Mr. Ma secretly could not help but make a case, because the mobile payment at this time happened to be the first time node of the big explosion.

In 2003, after the establishment of Cui Fubao and the subsequent ten years, it was mainly PC payment.

However, starting from this year, with the rise of the mobile Internet tide, the transaction scale has maintained an annual growth rate of more than 100%. By the end of last year, the total size of mobile payment has exceeded 150 billion. It can be said that WeChat Pay was launched at this time. Lately just in time to catch the first wave of mobile payment outbreak.

Bluestar Technology announced the strategic restructuring from last year, which has shown that the visitor is not good. In addition, when it was closed at the end of last year, it perfectly resolved its own crisis. Now it has completely freed up its hands to set up the mainland.

And the first bomb of the new year, a starting hand is so explosive.

It's no wonder that competitors will feel tremendous pressure and crisis.

………………

Ps:

There is a problem to explain. There are too many reports and data in the book of the readers. It is purely water words. To be honest, Xiaoyu consciously continued to compress the content of the data stream before the book was launched. .

However, this book's line is different from most commercial scientific and technological articles. Many scientific and technological articles are not listed on the protagonist, and they eat 100% of the food. However, this book is the reverse. This is also a lot of readers who like to watch food alone. The protagonist has such a big advantage and gives away various shares ... This is not evaluated. Financing and listing. This is the core setting and theme selling point of this book.

Because of this, data is indispensable. Listed companies must release financial reports, and the fluctuation information of financial reports and market capitalization data is a visual feedback of the protagonist. What is the current status, scale and influence of the development of the business in the current period of time? Wait.

After reading the previous content, I know that the follow-up content has no longer introduced the growth of users of the major social products of Bluestar Technology. The financial statements disclosed in detail the chain revenue, net profit, operating profit, growth rate, year-on-year growth rate, Detailed data on the scale, proportion, etc. of different business revenues ~ www.novelhall.com ~ When Bluestar Technology first made a profit, the data was the most detailed, because it was the first time to achieve profit, and it was of great significance.

However, as the plot progresses, the data description becomes more and more concise. Until the release of financial report data, only two indicators have been described in terms of revenue and net profit.

If it is as detailed as before, it may not be enough in the two chapters, because the protagonist ’s career has become larger and larger, so I can skip it, but the quarterly report cannot be skipped. The core is the revenue and Net profit data.

It intuitively reflects the growth of the protagonist's career to that point, just like the level of growth of the fantasy protagonist has the same value. If you don't explain, you don't know what the protagonist has grown to.

To be honest, the contents of the data report throughout the entire book only accounted for less than 5% of the total number of words. It only appeared once every ten or twenty chapters, and the occurrence of the chapters accounted for about 35% of the chapters, and like half of the previous chapter That was only once in Chapters 70 and 80.

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