Chapter 499： [Decisively shot, I Bluestar Technology hopes to lead the D round of financing ...

The meeting has been going on for almost an hour, and it is still going on. After Luo Sheng laid out his strategy and tactics, he will not care about the specific details. The executive will carry out his will. Only follow up. Na report the progress.

This is what the big boss should look like.

Everyone is recording and memorizing, and Luo Sheng also bluntly said: "2013 was the first year of the full penetration of mobile payment into the offline scene. This is why I am hungry for the Internet companies that want to hear hungry. The story is that the mobile payment penetration rate in the online scene has been over half, but the offline market is relatively blank, and it will definitely become the main battlefield for major payment application competitions. "

After a pause, Luo Sheng looked around and pointed his fingers and said, "More importantly, the scale of transactions in the offline market is very large. It is conservatively estimated that it is about four or five times that of the online market. The source is also the indispensable place for WeChat Pay and Alipay. "

"Offline is mainly the battlefield of catering, commercial supermarkets and retail, and I want to continue to expand horizontally in areas such as public transportation and private travel ... By the way, there are also Didi taxis and fast taxis. You have to listen to what they say about this. The story tells the old one better, and the less one tells less. "Luo Sheng said, and then set his sights on Pang Lei, who nodded and quickly made notes.

Luo Sheng once again returned to the topic and said, "In addition to widening horizontally, the offline market can be further divided into different vertical sub-industries, and the penetration difficulties of each major sub-industry are relatively different. The mobile payment penetration scenario is mainly expanding in the areas of catering, supermarkets, and retail. , But penetration may not be high in areas such as entertainment, transportation, hotels, medical, etc. "

"In short, mobile payment will be more widely used in the" small amount, high frequency "scenario, and in the" large amount, low frequency "scenario, it will still lag behind bank card payment. My requirements are simple, whether you are" small "Amount, high frequency" or "large amount, low frequency", all application scenarios must be won for me, all must be penetrated by WeChat payment! "

Luo Sheng set the core work task for Bluestar Technology, especially its WeChat operation department, at this meeting.

...

Over time, with the setting of strategies and tactics, the operation department quickly formulated a specific implementation plan. The first wave of offline three-line axe: catering, business super and retail, public transportation.

In terms of catering: Bluestar Technology has focused on ordering websites such as Hungry, allowing WeChat Pay to actively connect with catering users, and focusing on penetration in third- and fourth-tier cities, it can be said that it has fully entered the catering O2O field.

Supermarket and retail: In addition to allowing WeChat Pay to actively access merchants, Zhang Bowen is also leading Bluestar Technology to increase investment in leading companies in the retail industry, and takes the integration of payment as an important content. This will inevitably lead to a consequence. The nationwide retailer and super enterprise must face the decision of the team, either choose Ali, or Bluestar Technology.

Public transportation: This is a typical small-scale high-frequency payment scenario, such as the subway scenario. Bluestar Technology will soon begin to strive to complete the access to major subway lines this year, and even played new tricks. WeChat friends You can give away subway tickets between them, and you can choose personalized face patterns and attach blessings to increase sociality and fun.

...

Three days later, Shencheng, was the company headquarters hungry.

"The strong is strong, the Matthew effect, the social network system under Bluestar Technology Group has created unparalleled competitiveness, WeChat red envelopes can be regarded as a textbook marketing case, and the rise of WeChat payment is unstoppable." Zhang Xuhao is working in an office The room was chatting with his co-founder Konka, and he spoke highly of Bluestar Technology.

In fact, he is a huge fan of Luo Sheng.

As an Internet startup company, is it hungry? It is still in the development stage. The company is very short of money. The funding of the last round of financing has almost burned out.

"Are you hungry? Do you want to access WeChat payment?" Konka asked at first.

"It must be connected. I dare to conclude that WeChat Pay will become the biggest competitor of Zippay." Zhang Xuhao said firmly.

Just when the two were chatting, another co-founder Wang Yuan came here. Zhang Xuhao and Konka were inexplicable because they saw each other very excited.

"Hao brother, Blue Star Technology Group Pang Lei visited and was entertaining in the reception room."

Hearing Wang Yuan's words, Zhang Xuhao suddenly flashed his eyes: "Pang Lei of Blue Star Technology?"

"Correct!"

After it was confirmed, Zhang Xuhao immediately got up and met. Of course, he knew the name Pang Lei. The current chief strategy officer of Blue Star Technology Group was talking about the strategic investor of Blue Star Technology.

The company's current capital is about to bottom out, and seeking financing is something that Zhang Xuhao has been upset about recently.

Are you hungry? As an Internet company in the development stage, people with the identity of Pang Lei come to visit, it is no wonder that Wang Yuan, Zhang Xuhao and others will be excited.

If you can hold Bluestar's dad's thigh, it will not only solve the problem of financial constraints, but just think about being able to get the traffic entrance of Bluestar Technology's social products, are you hungry?

Zhang Xuhao went to the meeting room to meet Pang Lei with such excitement, but he was as excited as possible to suppress it.

"Mr. Pang, there is a loss and a loss."

In the reception room, Zhang Xuhao shook hands with Pang Lei. Is Bluestar Technology hungry? In the eyes, it is an unimaginable behemoth. As the chief strategy officer of this multinational giant, Pang Lei comes with a halo, but Zhang Xuhao also shows Not humble.

After a while Pang Lei laughed and said, "Mr. Zhang, our company has been concerned about being hungry for a while. Your development line is also very interesting."

Hearing that, Zhang Xuhao couldn't help but smile. Naturally, the development route of Hungry was largely based on the early development history of Bluestar Technology.

But hearing Pang Lei's words, Zhang Xuhao's heart was even more inspiring. He did not expect that his startup company had already been concerned by such a superstar as Bluestar Technology.

"It's true, Luo is always interested in being hungry." Pang Lei also said that this time he came to Shencheng with Luo Sheng's task. He had to run several Internet companies in the back, most of them It is a young startup company that has been established for three to five years, and the first stop is to come hungry? Listen to what story the founder can tell.

"Mr. Luo?"

Zhang Xuhao immediately showed his flattering expression. He never thought that he would be "flopped" by his idol, and his heart was inevitably excited.

"General Manager Zhang, I'm curious. Can you answer me?" Pang Lei asked.

"Please, please." Zhang Xuhao calmed down immediately, and he knew in his heart whether he could take off with Bluestar's thigh, and the next conversation would become very crucial.

"Why is a take-out with a unit price of less than a dozen yuan? The merchants settled in are still small restaurants in the form of traditional mom-and-pop shops, and your company's profit model is still unclear, and you have not seen any top ideas. Why is it valued at $ 100 million? Pang Lei's question has hardly changed Luo Sheng's original questioning.?

After he said that, he turned a blind eye to Zhang Xuhao and waited for his response. The latter lowered his head and thought for a moment, and Pang Lei was willing to wait.

But for a moment, Zhang Xuhao looked back and looked at Pang Lei and said, "First, just need. Clothing, food, and transportation are the most basic needs of human society. As an ancient industry, takeaways have evolved from traditional restaurant packaging to telephone ordering, which has gradually become The main means of the takeaway industry, compared to the packaging of restaurants, phone ordering has greatly stimulated the development of the takeaway industry because of its advantage of not having to visit the house. "

"But there are also inconveniences in ordering by phone. Shelves need to invest a lot of manpower and material resources to distribute leaflets in the early stage, and the user conversion rate is not high. They cannot update the take-out order information in real time, and it is impossible to obtain consumer consumption data. To solve this problem, the O2O model of catering originated in North America, the most successful of which is OpenTable, which was founded in 1998. "

Pang Lei silently nodded, to say that the most important thing for Bluestar Technology is data, consumer consumption data, and now Bluestar Technology has begun to label itself as a cloud computing service company.

Data is the most valuable thing.

Zhang Xuhao went on to say: "Second, customer positioning. The success of OpenTable has given domestic entrepreneurs hope. After 2009, many domestic food ordering websites appeared one after another. Based on the current situation, the completion of the Series C financing is hungry. What a big part of the body has been highlighted. That's also a takeaway website, why is it hungry? Not the other? "

"First of all, the applicable target composition of takeaway websites is mainly college students and white-collar workers who are 20-30 years old. For white-collar workers, sufficient consumption power has led to diversified choices of dining methods, and more attention to factors such as quality and taste services. Takeaway is at best a supplement to the offline approach, so the space for expansion is narrower. "

"Hungry, did you see this? Because it originated on campus, it has been developing around the university takeaway market for a long time. Compared to the highly competitive white-collar ordering market, the student ordering market is a lot easier. In addition, the current generation of university students In the era of "Internet + fast food", they are good at the communication habits of the Internet and enjoy the lifestyle of fast food culture. The emergence of takeaway websites caters to the needs of young people and can also be accepted to the greatest extent. "

At this moment, Zhang Xuhao tells the story, and Pang Lei listens silently, and appreciates the young founder's confidence and clear knowledge.

"Third, offline mode. The key to determining the success of the O2O model is not the online part. The offline part is the core indicator of survival. How to burn money to seize the market and how to replace the phone line between merchants and consumers is The most important issue for online ordering sites. "

Having said that, Zhang Xuhao's story is almost the same, and finally added: "As for the profit model, we have developed a set of imaginative strategies, that is, the meals are taken from the restaurant from the beginning of the intermediary model, and then hungry. Once it is delivered to customers, it will be settled once a week; if it is further upgraded to a platform-based model, the profit model of Hungry will continue to be adjusted flexibly. In general, after not providing delivery, the business can be divided into two development stages. "

"The first stage: a fixed commission model. UU Kanshu This is the mainstream business model adopted by most food order receipts, so it has also caused fierce market competition, resulting in maliciously reducing the cost of websites to compete for market share. We also It is too expensive to implement this model, but it is not a long-term solution. "

"The second stage: management fee + bidding ranking model. This is our future business planning strategy. When the merchant passes the hungry monthly order amount reaches a certain value, will the hungry draw a fixed management fee from the merchant. Can a model help hungry? Get a lot of initiative in the fight for high-quality merchant resources, form an advantage in capturing market share, and stand out from competitors. "

At the end, Zhang Xuhao stopped talking.

Pang Lei ended his silence and immediately decided decisively: "OK, a very wonderful story. President Zhang, I hope that Blue Star Technology can lead the investment. Is it 300 million US dollars plus Blue Star Technology's first-level traffic entrance to WeChat, I want a 40% stake. "

$ 300 million + WeChat first-level traffic entrance?

Rao is Zhang Xuhao constantly reminding himself to calm down, this moment can't calm down.

...