Chapter 221

Shi Jiangyuan is smart and neat. He doesn't look like someone who is inferior to others. He should be someone like the bodyguards on TV. It's said that bodyguards are paid a lot now. They can earn Xiao Li three or four months' salary a month.

Shi Jiangyuan didn't know that he had been listed as Kang Ying's bodyguard by Xiao Li. Of course, even if he knew, he would be ungrateful and welcome it.

After entering the TV station, Kang Ying found that the original TV station is a zigzag structure with a patio in the middle. After Li Yi's introduction, they learned that the main building of the TV station has four floors: the advertising department on the first floor, the news department and the editing room on the second and third floors, and the broadcasting room on the fourth floor. The news watched by the people of the whole county sends signals from this simple yard.

On the other side of the main building, the corridor is connected with a two room small building, which is the staff dormitory and canteen. Life and work are inseparable, which is also quite characteristic of the times.

Kang Ying looked at a well in the middle of the yard, but the well was covered with a cover and sealed with cement. Maybe it was for the sake of safety.

There are many wells in the middle of a unit yard. If there is no cover, safety accidents may easily occur.

Reporter Xiao Li takes Kang Ying to the advertising department on the first floor.

As the Revenue Department of the TV station, the advertising department has a small office with only one room, about 20 square meters.

The desks and chairs used in the office are relatively old. The old-fashioned desks are mottled. It seems that they have been awarded for some years.

Kang Ying thinks that the TV station is an organization with an establishment. Even if it earns money, it can't spend it at will. It has to be approved by the Department. Although such a solid table is a little old, it won't break after 20 years, and it won't be replaced at will.

Kang Ying sits down and talks with Director Zheng of the advertising department introduced by Xiao Li.

Director Zheng is a middle-aged man in his forties. Kang Ying finds that director Zheng is not a businessman.

After some greetings, Kang Ying said that she planned to advertise for a year. Director Zheng took the price list and immediately told her that if Kang Ying advertised for a year, he would give Kang Ying a 20% discount.

Kang Ying almost took a breath of air conditioning. Is it still business? Before she asked for it, director Zheng gave himself a discount, and then talked about it. If she asked for another discount, where would director Zheng go?

Kang Ying was even a little bit of a villain at this time. She wanted to test director Zheng.

"This is a pure text subtitle version of the ad, 300 yuan a night. Well, it's 6300 yuan a month and 75600 yuan a year. I'll give you a 20% discount, that's 60480 yuan. If you erase 480 yuan and charge you 60000 yuan, isn't it very cheap? "

Director Zheng is very happy.

Kang Ying can understand that director Zheng's state of mind is so relaxed because TV stations are now eating financial food, and advertising revenue is not their main source of income.

Of course, it's good to generate income. At least they can pay some bonus internally. They don't need to reach out to their superiors, which can bring benefits to their employees.

It's just that this kind of benefit belongs to the whole staff. It doesn't fall into director Zheng's pocket. It's dispensable. Therefore, in terms of attracting advertising customers, director Zheng is just finishing his job.

What's more, there are not many businesses in small counties that have the strength to do long-term advertising. Apart from medicine, motorcycles and electrical appliances.

No wonder director Zheng's eyes brightened as soon as he saw her, so he quickly gave a discount for fear that Kang Ying would run away.

Kang Ying shook her head and said, "we don't want to do the text version of the advertisement. It's a bit too boring. It's no different from reading the notice. I want to make a 5 second countdown advertisement in front of your news, and then you will give me a video advertisement after the news, OK? The price is 60000 yuan. How about that? "

If you exchange 60000 yuan for a gold advertising space and add a video advertisement at the end of the newsreel, it will definitely be more attractive than repeated discounts.

The discount only costs less, but Kang Ying wants to achieve the advertising effect.

In the text version of the advertisement, some viewers will watch it, while others don't like it. When they are impatient, they change the channel, and the effect is not good.

But in front of the news countdown ads, basically everyone can tolerate those seconds.

Some loyal news fans are watching TV at least two or three minutes in advance.

So the seconds before the news starts are the most golden advertising space, which can get the most attention from the audience.

Although it's only 5 seconds, the advertisement words like "friendship mall counts down the news" will definitely leave a deep impression on everyone's mind.

When Kang Ying said this, director Zheng was in a bit of a dilemma. Seeing his hesitation, Kang Ying asked:

"Director Zheng, do you have any difficulties?"

She thought that if the price was too low, she could go up a little bit. Of course, Kang Ying would not take the initiative to talk about the price like director Zheng. At this time, to take the initiative to raise the price is to put the pricing power in the other party's hands.

Director Zheng is not really a business man. He expects that he will be able to do business

"The price is not a problem. It's just the advertising space you want. We haven't opened it before. I want to apply to the leader for this. I don't know whether he agrees or not. If he agrees, we can make a deal. As for the video advertisement at the end of the film, there is no problem at all. As long as it is within two minutes, we can send it to you. Of course, don't look down on two minutes. There are still many pictures to put in Well, director Zheng said that in all aspects, two minutes of advertising space was so free for her. Kang Ying wanted to cheer her up. You know, the charging of advertising space in TV stations always counts in seconds! Kang Ying remembers that when she advertised on CCTV, it would cost more than 30000 yuan every five seconds... After returning, in order to better understand the Lvxian news, Kang Ying turned on the TV and watched the Lvxian news from beginning to end, including the advertisements. The advertisement of county-level TV station is called amateurish level if it sounds good, and shoddy if it sounds bad. Basically, the technique is to take pictures of the merchants' faces and the commodities they operate, and then add the announcers' rhythmic explanations to make fun of them. Of course, this simple and crude way of advertising has been miraculously accepted by the audience, and director Zheng is also proud of it. So director Zheng has never heard of Kang Ying's countdown advertising space. LV county TV station was established in 1988. It was called radio station before. Director Zheng was just a technical maintenance worker in the radio station. After the establishment of the TV station, the number of Posts increased a lot. Director Zheng relied on the old to sell his old age, so he asked the leader for the position of director of advertising department. In addition to some enthusiasm for making money for the public, he did not have more advertising thinking mind. Therefore, Kang Ying's proposal to him made him feel as if his mind had exploded, which was unbelievable.