Chapter 222

You know, in this era, news is the most serious and sacred, and the C position of news can not be violated. However, Kang Ying even wants to use money to buy the countdown position before news? Isn't that going to tarnish the correctness of the news with money?

Kang Ying saw that director Zheng's mouth was wide open and his face was hard to accept. Then he thought that it would take four or five years for CCTV to implement the advertising space before the news countdown. No wonder director Zheng didn't understand.

Nowadays, the planning and design of local TV channels are generally copied from CCTV. If you follow the big brother of CCTV, you can ensure the correctness and avoid mistakes.

That's why Kang Ying is so sure that it's feasible to do countdown ads before the news, because later CCTV also used this way, and the value of this advertising space even reached hundreds of millions of yuan.

Then Kang Ying patiently explained it again. Director Zheng really understood what a countdown advertisement is and suddenly realized that it was a countdown advertisement

"As long as the content of the advertisement doesn't go into the news and doesn't occupy the content of the news, I think there should be no problem.

However, I can't decide this matter. I'll go and apply with the director to see what he thinks. "

While speaking, director Zheng ran to the director's office upstairs to discuss countermeasures.

When Jiang Yuan has been silent on the side, just like the bodyguard that reporter Xiao Li guessed, he drinks tea quietly, looks at the newspaper quietly, and does not express any opinions.

Of course, his ears and eyes are always catching Kang Ying's information. Kang Ying's creation of such an excellent advertising space is an innovative creation.

Shi Jiangyuan was also secretly surprised. He knew exactly how much people like news nowadays. He suddenly thought, what if this advertising space is used in municipal, provincial and CCTV TV stations?

He can't imagine that Kang Ying put forward such an amazing advertising space. Shi Jiangyuan's thinking is broader than director Zheng's, and he immediately thinks of CCTV's level.

However, the more he thought about it, his brain would explode like director Zheng, and his whole body would have goose bumps.

This idea is so creative!

Shi Jiangyuan restrained his agitation and waited for the following. At present, the organization's work is one-sided, and there are still concerns about innovation. If director Zheng fails to apply, he will have to mobilize his uncle's strength to get his uncle to agree with Kang Ying's idea.

Moreover, Shi Jiangyuan is absolutely sure that Kang Ying's idea will never stop in LV county. He has to wait and see the follow-up development

Almost half an hour later, director Zheng came down from the upstairs, looking excited, and said to Kang Ying:

"The director agreed. He thinks this way is bold and innovative. However, he means to sign a one week contract with you first, and then see how the parties react after the broadcast. If there is no objection, let's renew the contract for one year, shall we? "

Kang Ying understands that in the era of reform and opening up, many things are unprecedented, including the advertising space in front of the news, which is unheard of by everyone. She is so worried that she can only feel the stone to cross the river.

But it has to be said that people in this era also have the courage to accept new things. Although they are hesitant, they are willing to try.

As for director Zheng's objection, Kang Ying can understand director Zheng's difficulties, and director Zheng and the director here can accept her ideas, which is a pioneering group.

It seems that director Zheng is not good at business, but his ability to accept new things is OK.

Kang Ying said generously, "OK, do as you say."

"Let's sign a one week contract first. I'll ask the advertising department to speed up the production and try to broadcast the advertisement the day after tomorrow. What's more, are you free today? I asked reporter Xiao Li to go to your shopping mall and take pictures of some free video advertisements. "

Of course, Kang Ying will not waste the opportunity to present videos in these seven days

"If you have time, sign the contract, you can go to our mall to shoot."

Director Zheng consulted reporter Xiao Li and learned that he didn't go out to interview today. After communicating with the director of the information department, he asked reporter Xiao Li and Kang Ying to shoot together after signing the contract.

The county level is short of manpower. They always rely on the power of the Ministry of information, which is a few camera reporters. The advertising department does not have independent photographers and editors.

As a result, news reporter Xiao Li has become a photographer of advertising. County level TV stations are all talented people, and they are all generalists.

Kang Ying praises reporter Li. After Kang Ying and director Zheng signed an advertising contract for a week and paid the money, reporter Li went to the warehouse to get the camera and left with Kang Ying.

Shi Jiangyuan drove. When he got on the bus, he opened the door for Kang Ying and reporter Li.

Shi Jiangyuan's style makes reporter Li believe that Shi Jiangyuan is the bodyguard of general manager Kang.

Sure enough, a strong woman in business is good. She has such a handsome bodyguard. Reporter Xiao Li was envious and picked up the machine and got into the car.

When Jiang Yuanli drove the car to the door of friendship mall, reporter Li went to the fourth floor office to have a talk with Kang Ying, and generally understood the advertising content Kang Ying wanted to show.

Kang Ying told Guan Xiao to take reporter Xiao Li to the shopping mall to take pictures and get the best picture. Guan Xiao didn't expect that Mr. Kang went out for a trip and brought back the TV reporter. As soon as I heard about the commercials, Zheng Xiao certainly knew how to get Xiao Li to the best place in the shopping mall. Sure enough, all the reporters are talented people. When they enter the working state, they feel like Zhang Yimou and Gu Changwei, the famous photographer. First, they let the waiters line up in two rows, bow together at the entrance of the mall, and say: welcome. Over and over again, Xiao Li pushed the machine to take pictures happily... Then Xiao Li directed Guan Xiao to gather the people who were shopping in the mall together, pointing at the goods with his hands enthusiastically, showing their strong desire to buy these goods... The customers who came to the mall became free mass actors, but they had no sense of copyright portraits or labor remuneration, As soon as I heard that I was able to appear on the camera, I was very happy, very cooperative, and a little bit of scrambling for fear that I would lose the chance to appear on the camera. Listening to the command of reporter Xiao Li, we hold out our hands and poke at the electrical appliances in the shopping mall. We all have a happy smile on our faces. We feel like movie stars. Kang Ying watched reporter Xiao Li's work for a while. Seeing that he worked so hard, he knew that he could be trusted. He was serious and responsible for his work, so he didn't disturb his creativity on the spot and went back to the office slowly. Reporter Xiao Li worked hard to shoot, and finally got all the materials he thought he needed.