Chapter 220

Of course, the most important thing is that Shi Jiangyuan is still a bachelor and has no family ties. She misunderstood that Shi Jiangyuan has already got married. If Shi Jiangyuan is a married man, she won't ask him to go out with her. She doesn't want to go out with her, and so does the family.

Moreover, according to Kang Ying's observation, Shi Jiangyuan certainly doesn't even have a girlfriend. After working together for a long time, Shi Jiangyuan's pager doesn't even call. If he has a girlfriend, he will call at least three times a day, like Liang Ying?

If Shi Jiangyuan has a girlfriend, Kang Ying won't call him. He has to consider the feelings of his girlfriend, right?

In addition, after more than two months of going in and out together, Shi Jiangyuan is a modest gentleman. In a word, only Shi Jiangyuan is the most suitable person to be a bodyguard.

Two talents discuss, at this time, Guan Xiao sent a plate of cut honey cake in.

That day, she found that Kang Ying and Shi Jiangyuan both like to eat this kind of cake. When she saw that the bakery opposite was ready for sale in the morning, she quickly bought it. As an office director, she served her boss well. This is the most basic look.

As soon as he entered the office, he saw that both the two bosses were smiling. Guan Xiao said with interest:

"Two bosses, what's going on? So happy? But early in the morning, I can give you some good news. "

"Oh? You said Kang Ying said.

"Yesterday's news, I think the two reporters were very serious. After they edited it, it felt like a suspense case solving story, which made people want to see it again.

My family also read the news and thought it was very interesting. At the beginning of the news broadcast, they first worried about the refrigerators with quality problems in our shopping mall, and then they worried about paying customers 60000 yuan. They even asked me whether my salary would be affected next month?

Finally, looking at the end of the matter, it turned out that there was nothing wrong with our shopping mall. What was wrong was that sister Wu herself began to praise us. She said that our shopping mall had a good service attitude and was wronged by customers. Instead of yelling back, she patiently and meticulously did the work of customers and revealed the truth.

Of course, when we see that the mistake is not in our shopping mall, we are all relieved to say that the news is too gripping and full of twists and turns. It's just like watching a detective film. It's hard to stop. "

Kang Ying is sorry that Guan Xiao said that. She remembered drinking and barbecue when she came home last night, but she didn't set an example to watch the news. Fortunately, there is a replay at noon to make up for it. She must remember to watch it.

"It seems that the audience's response is good. If you say so, I have to fulfill my promise to sign a one-year advertising contract with them." Kang Ying said.

Reporter Xiao Li completed the news broadcast as promised. Although there is no matter of material exchange, she said that she would go to advertising, so naturally she would practice the appointment.

"Mr. Kang, is it necessary to advertise? Now our word of mouth is open. If we go to advertising again, I'm afraid we'll get 60000 or 70000 yuan a year, right

Guan Xiao is a housekeeper. When he hears that he is going to pay so much money, he feels distressed. Should the TV station take away the money so easily?

Kang Ying sees Guan Xiao's unintelligible appearance and is happy to say:

"You saw the news yesterday, and now how many people are concerned about the news broadcast, so I'm going to make a big advertisement this time, and contract the prime time of their titles."

The idea of this advertising period is inspired by Kang Ying's study of classic advertising cases.

In 1995, kongfu banquet wine became CCTV's prime time model king at the cost of more than 30 million yuan. Although the advertising expenses were huge and unprecedented, after becoming the model king, the sales revenue of kongfu banquet reached 270 million yuan in two months, while the previous one-year sales revenue of kongfu banquet was 350 million yuan.

Relying on propaganda and marketing means, the king of the king has won the title. The huge effect of advertising has made the family feast of the Kong family a great Baijiu factory from a thirty thousand yuan liquor shop.

Weather, location, people and decided who now occupy the advertising heat, whose market will be able to open.

Kang Ying's current use of advertising to hype is several years ahead of the Confucius family banquet, but now she is only operating at the county level, and I believe it will not have a great rebirth effect.

During this period of time, the family banquet of Confucius is still making use of Miss etiquette and model team to make a stunt, causing advertising effect. For the time being, there is no strength to put the idea on CCTV advertising.

However, Kang Ying, who is familiar with the successful history of those elites, has obtained the template of successful replication without any effort.

The success of the Confucius family banquet through advertising has made it a classic case in the advertising industry and included in various business teaching books. Therefore, Kang Ying has the opportunity to learn this information.

Now she still can't win the advertising space of CCTV, but she has enough strength to win the advertising space of county TV station.

Besides, Friendship Shopping Mall is now based on the county seat. It only needs to appear on the county TV station to attract local customers.

Shi Jiangyuan has never been in touch with advertising. Although he feels that advertising seems to be wasteful, Kang Ying is so determined that he does not dissuade him. Kang Ying has his own idea, which he appreciates very much.

Kang Ying raised her wrist, looked at her watch and said, "it's 8:00. Xiao Li should go to work. I'll page him to contact him." Kang Ying immediately paged Xiao Li. After a while, Xiao Li called back. Kang Ying told him that he would go to the TV station and let him get along with him. He would help him introduce the advertising department and prepare to do advertising for a year. Of course, Xiao Li is full of promise. Can he push out the customers who come to the door? Kang Ying and Shi Jiangyuan leave the office and go downstairs. Shi Jiangyuan drives to Lvxian TV station. Lvxian TV station now has no independent office building, which is arranged in a subsidiary building outside the government compound. So Kang Ying was surprised to see that Lvxian TV station was not as tall as she thought. The auxiliary building was a black gray brick building with black tiles on the roof. Xiao Li had been waiting for them at the gate of the TV station. Seeing Kang Ying get off the bus, he warmly said, "Hello, Mr. Kang." Xiao Li also warmly greets Shi Jiangyuan who follows Kang Ying. Kang Ying also made a little introduction, but because Shi Jiang didn't like to expose his identity, Kang Ying only introduced his surname, but he didn't explain it in detail. Xiao Li secretly believes that the man with the surname at that time should be a bodyguard of President Kang. Every time he sees president Kang, the man follows president Kang, but President Kang never introduces his position.