Chapter 262

Now, thunder game platform has reached a turning point and is about to take a key step.

And Chen Mo's next thing to do is to make the whole game circle gape.

……

October 8.

On the first day after the long National Day holiday, most people haven't recovered from the dream of the holiday.

At noon, many office workers have sorted out the remaining work saved last week, made a perfunctory work plan for this week, and then began to prepare to enjoy lunch and lunch break to calm their restlessness on the first day of work after the holiday.

At lunch, many people took out their mobile phones and prepared to play mobile games for a while as a pastime.

Then they got a shocking news.

In the first time, the news spread in the game circle and players.

On the front page of thunder game platform, Chen Mo announced a very important news.

From now on, thunder game platform will become a comprehensive digital game distribution and social platform. Unlike before, it will allow any independent game designer to publish games on the platform, provide publicity and recommendation services for these games, provide free user resources for them, and participate in profit sharing.

Of course, these games must first be reviewed by the game Committee, and then they can be applied to be uploaded to thunder game platform.

In a word, thunder game platform will no longer only sell the games developed by Chen Mo, but will allow other designers to release games like emperor Chao game platform and Magic game platform, and use the resources of this platform to promote them.

What's more, it's still more shocking.

In terms of terms of sales:

1. After the developers sell the game on thunder game platform, they can also sell the game on other platforms, but they can't bypass thunder game platform for charging inside the game.

2、 Thunder game platform will give some pricing and marketing strategy suggestions to designers, but the final decision lies in the designers themselves.

3、 In terms of game sharing, the net income of the game, thunder game platform will only draw 10-30%, and all other income will be attributed to the designer. The specific proportion depends on the quality of the game. If the game is recognized, it is possible to obtain a maximum proportion of 19 (platform 1, designer 9).

The first two are nothing special, basically other game platforms are also this rule.

Although there are some exclusive games in foreign countries, on the whole, multi-channel selling of games is still the mainstream in China, especially in PC and mobile games.

In terms of marketing strategy, different game platforms are also different. For example, when facing some designers with little bargaining power, Emperor Dynasty game platform and Magic game platform often strongly require each other to fully implement their own marketing strategies, and sometimes even overdraw the game life to extract the maximum value.

At this point, Chen Mo's statement is to tell those designers that he will have some guidance on marketing strategies, but will never interfere with each other's decisions.

What shocked people most was the third point, especially the exaggerated 19% share.

At present, the official app store in China is divided into two or eight parts. Twenty percent of the game profits are taken away for the daily operation and work of the game Committee. This is a very low number.

The general game channel business often adopts the strategy of fifty-five share, such as the emperor Dynasty game platform. Only very excellent games can get fifty-five share. Some new designers, if their products are not particularly excellent, may only get one or two percent of the profits when they put them on the emperor Dynasty game platform. Eight Chengdu was taken away by the emperor Dynasty game platform.

Of course, for designers, the emperor Dynasty game platform holds a large number of players, so even if 80% of the revenue is taken away, the profit of the game is still very considerable.

Therefore, the channel business in the game industry still has a very important influence. The R & D ability of emperor Chao's mutual entertainment is almost the same as that of Zen, but it can suppress Zen intention mutual entertainment for a long time, relying on the trump card of emperor Chao's game platform.

And Chen Mo's decision to share the strategy, is simply in the lift table, is in the naked destruction of the potential rules of the game circle.

According to the sharing strategy formulated by Chen Mo, thunder game platform only draws 30% of the game revenue at most. If the game is better, the proportion may even drop to 10%.

This will be a huge temptation for some new game designers.

Because thunder game platform has been the third largest game platform in China, and it has a large number of user resources, so there is no doubt about the promotion ability of the game.

And the ultra-low proportion can make the income of these new designers multiply, which is much better than the game platform of emperor Dynasty.

(of course, the official game market is also low, but because there are too many games and the promotion mechanism is cumbersome, the new game must climb up from the bottom recommendation bit step by step, so the promotion effect is not good.)

……

A stone stirs a thousand waves.

Whether it's players, designers or major distributors, they are all talking about it.Communication group of a designer.

"Have you heard that Chen Mo's thunder game platform is going to open, and you can upload new games to his game platform freely!"

"I heard, and it's too low. Only 30% of the total!"

"It's absolutely good news for us! I'm going to release the new game to the thunder game platform and try water. "

"Be careful of the pit."

"No, thunder game platform is the third largest game platform in China, and Chen Mo has made it clear that it is not exclusive, does not interfere with marketing and pricing strategies, and only draws 30% at most. This is directly hung on the homepage of the platform, and countless people have seen it. How could he regret it? "

"Yes, thunder game platform has developed very well in recent years, which has become a very influential platform in China."

"It's really a good opportunity. Independent game designers like us can earn more milk powder money. "

"But what does Chen Mo think? With such a low proportion of shares, whether he makes money or not, let alone for the time being, isn't it equal to fighting the face of emperor Dynasty game platform and Magic game platform? "

"Yes, isn't the potential rule of domestic channel business the highest fifty-five percent? Chen Mo directly reduced it to thirty-seven percent. Isn't this a proper business?"

"Chen Mo will offend many people this time."

"Yes, he was a designer and a R & D company, although he didn't deal with the emperor and the emperor before. But now he's doing this as a channel business, which means he's going to ruin all channels' jobs! "

"I think Chen Mo's ambition is not small. He probably wants to build thunder game platform into the largest game channel in China. This is a price war!"