Chapter 465

In the whole Spring Festival Gala program, which lasted more than four hours, the interactive links including wechat were conducted four times in total.

In addition to the first red envelopes, there are also various interactive games such as guessing riddles and guessing song names. After the whole Spring Festival Gala program, more than 100 million viewers participated in the interaction of the Spring Festival Gala program, which is unprecedented in the history of the whole Spring Festival Gala program.

Therefore, this Spring Festival Gala is also praised by the national audience as a truly interactive Spring Festival Gala and the National Spring Festival Gala, which has truly enjoyed the Spring Festival Gala with the people!

Corresponding to the hot topic and popularity of this Spring Festival Gala, wechat's popularity across the country has reached an unprecedented high again!

If most of the people who registered wechat before were only young people and some "trendsetters" with strong ability to accept the Internet and new things, now the user group of wechat has officially begun to spread to the middle-aged and elderly groups.

On the evening of new year's Eve alone, wechat has more than 10 million new registered users. You know, from the Spring Festival Gala to 0:00 on the evening of new year's Eve, there are only four hours. There are more than ten million downloads in four hours, which is unprecedented in the global Internet industry!

From the day of the Spring Festival to the holiday days after the Spring Festival, the download volume of wechat soared all the way. On the one hand, it is due to the popularity of wechat in the Spring Festival Gala, on the other hand, it is also due to the continuous replay of the Spring Festival Gala programs in multiple TV stations. With each replay, wechat will be known and understood by more people.

At 15:24 p.m. on the day of the Spring Festival, Fang Zhe, who was far away in his hometown of Anyang for the new year, received a call from the wechat spring festival left behind overtime team. The total number of domestic registered users of wechat officially exceeded 200 million!

From nearly 90 million users during the Spring Festival last year to 200 million users now, wechat has exceeded 200 million registered users in China for one year. Fang zhe knows that in the next one to two years, wechat will usher in a huge growth in the number of users both at home and abroad.

Because in 2011 alone, the domestic shipment of smart phones has exceeded 100 million. In the global market, the sales of mobile phones of Apple alone has exceeded 100 million. The global smart phone market has completely ushered in the outbreak period, followed by the complete outbreak of the mobile Internet industry!

The growth of wechat users during the Spring Festival also further confirmed Fang Zhe's prediction. The number of wechat domestic users did not stop the trend of further growth after breaking the 200 million mark in the afternoon of the Spring Festival.

On the second day of the lunar new year, the number of domestic users of wechat exceeded 210 million. On the fifth day of the lunar new year, the number of domestic registered users of wechat exceeded 220 million. On the 14th day of the first month and the day before the Lantern Festival, the number of domestic registered users of wechat exceeded 230 million!

Until this time, the advertising bonus brought by the Spring Festival Gala to wechat was gradually released, and the growth curve of domestic users of wechat slowly returned to the ordinary level.

The wechat team has also entered the digestion period of further polishing the new version of wechat and new users. In a short time, wechat does not need to engage in special marketing activities, because the demographic dividend of domestic smartphone users has basically been digested by the wechat team by more than 80%, that is, among domestic smartphone users, Eight out of every ten people have wechat installed on their mobile phones.

Next, the growth of wechat also depends on the popularity of smart phones in China and the further growth of the number of smart phone users. The key point is to vigorously develop low-end smart phones in order to quickly popularize smart phones and mobile Internet.

On February 8, 2012, less than 10 days after the Spring Festival holiday, Fang Zhe, Zhou Feng, general director of wechat, and two senior executives of Huizhong appeared in Qinghe Xiaomi headquarters.

Fang Zhe's visit this time is no longer to participate in Xiaomi executive meeting as an investor and chief consultant, but to talk about cooperation with leizong Xiaomi company as a partner!

At 10 a.m., Lei and Lin Xiaobin warmly welcomed Fang Zhe and his party into the reception room.

Before coming, Fang zhe had said hello to President Lei in advance. Therefore, President Lei had long guessed about the purpose of Fang Zhe's arrival.

To tell the truth, the relationship between Huizhong, Xiaomi and Lei and Fang Zhe is extremely complex in terms of equity and development. Fang Zhe is the founder and head of Huizhong. Huizhong holds 19% of Xiaomi's shares and is the second largest shareholder of Xiaomi after Lei. Fang Zhe is also one of Xiaomi's founders and chief adviser. Therefore, The interests of Huizhong and Xiaomi are closely related.

Of course, relationship is a relationship. Legally speaking, Huizhong and Xiaomi are two independent companies. Huizhong neither belongs to Fang Zhe, nor does Xiaomi belong to President Lei. Therefore, when Fang Zhe and President Lei sit in the reception room as the helmsman of the two companies, one of the bases of their cooperation is to strive for the greatest interests for the two companies.

"Ah Zhe, I just told you that the prototype of Hongmi 1 came out, and you kept bringing a group of people. When the first prototype of Xiaomi mobile phone came out, I didn't see you in such a hurry!" Mr. Lei joked with a smile.

Fang zhe smiled and didn't speak. He knew that just looking at Zhou Feng and others accompanying him, President Lei should guess the purpose of his trip.

"Do you have a plan? Xiaobin and I will have a look first. Of course, we don't have to bother you as the chief consultant this time, otherwise I don't know where you should stand!" Mr. Lei asked with a smile.

Fang zhe nodded. President Lei was really a sensible man. He turned his head and motioned Zhou Feng around him to come up with a plan that had been prepared long ago and handed it to Lei and Lin Xiaobin respectively. At the same time, Fang zhe also said with a smile:

"Since I am the chief consultant of Xiaomi, I believe you, President Lin and other executives of Xiaomi will also be satisfied with this cooperation scheme of wechat pre installed and delivered in Xiaomi series mobile phones. Do you think so?"

Lei and Lin Xiaobin didn't answer in a hurry. They both looked carefully at the cooperation plan submitted by Zhou Feng. The content of the cooperation plan is the cooperation plan of wechat pre installed in all Xiaomi and Hongmi mobile phones under Xiaomi. In other words, every mobile phone delivered under Xiaomi will be pre installed with wechat applications like Xiaomi's official original applications.

A few minutes later, after reading the plan, President Lei raised his head and asked Fang zhe a question that confused him:

"To be honest, I really don't think you need to waste money on wechat pre installation, because almost everyone who uses a smartphone will download and install wechat!"

"Indeed, theoretically speaking, it's really not necessary. However, Zhou Feng, tell president Lei about the reason!" Fang zhe said half and handed over the right to speak to Zhou Feng.

Zhou Feng nodded and explained: "yes, Mr. Lei, according to our domestic investigation in the past year, the penetration rate of smart phones is still less than 30%.

In other words, among the more than 800 million mobile phone users registered by the three major operators in China, there are still at least 500 million potential smartphone users and potential wechat users.

A large part of these users still have certain cognitive barriers to the understanding and use of smart phones and the registration and use of wechat. In other words, even if users buy smart phones, it is still difficult and learning period for them to download, install, register and use wechat.

We hope to pre install wechat on our mobile phone to reduce the difficulty and reduce the learning period. "