Chapter 464

The Spring Festival Gala is the program with the largest number of viewers in China. Even the news network broadcast at 19 o'clock every day is far inferior.

In the past few years, when the ratings of the Spring Festival Gala were the worst, the number of viewers was more than 600 million, that is to say, at least half of the Chinese and overseas Chinese would watch the Spring Festival Gala on New Year's Eve!

If you count the number of people watching the Spring Festival Gala, which is constantly replayed by many TV stations during the Spring Festival every year, it will be an extremely terrible number.

Last Spring Festival Gala is the dream honor of many stars and actors, because it represents the recognition of the official and national audience. The Spring Festival Gala is a stage for star making and overnight fame, including Xiao Shenyang, Shen Teng, Liu Qian and other stars are well known by the national audience on the stage of the Spring Festival Gala.

The influence of the Spring Festival Gala is unparalleled. The advertising cost of the Spring Festival Gala can also be called sky high!

Although the nature of the Spring Festival Gala determines that it cannot be over commercialized, it is reasonable to earn some profits through commercial cooperation within a reasonable range. After all, the holding of the Spring Festival Gala also costs the money of the state and taxpayers. It would be better if a company is willing to pay the bill.

In order to achieve the cooperation between wechat and the column group of the Spring Festival Gala, Huizhong has offered a cooperation fee of up to 420 million yuan, which not only breaks the record of advertising expenses in the history of the Spring Festival Gala, but also for the first time. After excluding all kinds of organizing costs, the Spring Festival Gala still has a large surplus.

This Spring Festival is the Spring Festival in 2012. Fang zhe knows that in the next few years, the advertising expenses of Spring Festival Gala, various variety shows and TV programs will open a new round of soaring period, and the companies that hit these sky high advertising expenses will also change from traditional companies such as Wuliangye in the past to FMCG products companies and technology companies such as amuxi and vivo.

The cooperation between wechat and the Spring Festival Gala is a precedent for Internet companies to advertise in traditional ways!

The effect of advertising is also obvious.

When the host of the Spring Festival Gala said that the Spring Festival Gala would cooperate with wechat to hold an interactive Spring Festival Gala, the audience watching the Spring Festival Gala on TV across the country were stunned, wechat was too awesome, and the advertisements were hit the Spring Festival Gala!

Indeed, in the Spring Festival gala held in the past, even if some advertisements were occasionally inserted, it was also in a program such as a sketch. Like wechat, advertising in the whole Spring Festival Gala program is absolutely unprecedented!

Users who have already installed wechat are excited about wechat and are also looking forward to what the host said about the interactive Spring Festival Gala cooperating with wechat.

People who have not installed wechat or even heard of wechat are confused at this time. Although wechat has done a lot of promotion in the country in the past two years, and its users are close to 200 million, there are still many people in China who don't know what wechat is.

These people, including those over 40 migrant workers who work outside all year round, including those who live in rural areas, don't read books, don't read newspapers, and don't know what things like Internet wechat QQ are. Their only way to obtain external information is television.

Since more than 30 years of reform and opening up, TV has become the most common electrical appliance in people's homes all over the country. Although with the continuous development of the Internet and the continuous popularization of mobile Internet, many young people have become addicted to computers and mobile phones and are far away from TV, the older elders at home are still loyal users of TV.

Fortunately, the wechat and Spring Festival Gala columns have long taken these situations into account. The host explained what wechat is in a few words, and also revealed a variety of ways and means to download and install wechat.

"Wechat is a free chat software that can type and talk with relatives and friends on your mobile phone, that is, you don't have to spend a dime to send messages or call your friends using wechat.

You can download and install wechat through 91 assistant, Xiaomi store and other app stores.

Of course, the premise of all this is that you must have a smartphone. If you use a non smartphone, it doesn't matter. You can edit the SMS, write your Spring Festival blessing, send it to the number 19999 * * * * *, and participate in our program interaction. All SMS fees are free. "

"Yes, if you have installed wechat, please open wechat and click the shake in the discovery to get ready to participate in our interactive program."

The Spring Festival Gala in the TV is broadcast live, but the national audience outside the TV has fried the pot!

"Daughter, come and see what the wechat said on TV is. Help your father get one. People said on TV that you can directly participate in the interaction of the Spring Festival Gala!"

"Son, don't you have that wechat on your mobile phone? Get one for your mother!"

"No, mom, you're a non smartphone. You can't install wechat!"

"Why not? The soldier's mother was still making that video call with Rongrong on her mobile phone two days ago!"

"Forget it, I can't explain clearly when I tell you. I'll change your cell phone tomorrow!"

"Sister, open wechat quickly and shake it. It seems that this year's Spring Festival Gala is a little interesting!"

On the live broadcast of the Spring Festival Gala, after three programs, the camera switched to the specially built wechat interactive stage. The host said:

"As we all know, during the Spring Festival last year, wechat sent more than a billion red envelopes to the people all over the country, so this year is no exception. Next, we will enter the first interactive link of this Spring Festival Gala and grab red envelopes!

Now, wechat users who have opened the shake, please shake the mobile phone with me, but you should grasp the mobile phone and shake it again. Don't accidentally drop the mobile phone on the ground. "

With the hosts shaking their mobile phones at the Spring Festival Gala, many wechat users across the country also began shaking their mobile phones.

Kaka, Kaka sound effects resounded through thousands of households across the country. Immediately after that, everyone found a burst of red envelope rain falling from the sky on their wechat interface.

At this time, the host in the TV said that most people have started to click on red envelopes falling from the sky, 0.5, 0.7, 2.8, 0.1... Each time they click on red envelopes, the special effects of opening red envelopes and figures with different amounts pop up, and finally gather in the upper right corner of the interface to accumulate the total red envelope amount.

"Lying trough, it's good!"

At the moment, almost all wechat users who open and shake are frantically poking their fingers at the mobile phone screen. One finger is not enough, and five are not enough. Many people wish they had six, no, seven, eight and countless fingers!

The crazy red envelope grabbing activity lasted for nearly 3 minutes. In these three minutes, almost all participating users grabbed the accumulated red envelope amount ranging from 0.5 to 20 yuan!

This interaction also completely mobilized the audience atmosphere of watching the Spring Festival Gala across the country, including many young people who boasted about the garbage of the Spring Festival Gala before the festival and would never watch it. At this time, they also silently took out their mobile phones and sat in front of the TV waiting for the next interactive link.

"I'm not giving face to the Spring Festival Gala. I'm giving face to red envelopes. Well, it's delicious!"