Chapter 232

With the passage of time, the game "Plants vs. Zombies" began to spread viruses on the Internet. After playing this game, many players recommended it to their friends, colleagues and classmates around them.

In addition, many players eager to unlock various plants in the game also share the game on various social platforms such as Baidu Post Bar, Renren, QQ space and the emerging microblog according to the built-in sharing task of the game.

In the Internet industry, there is a very famous word called virus transmission, which refers to that after a product becomes popular, it spreads among users as fast as a virus, and there are few products that can cause virus transmission. Happy farm at the beginning of the year is one of them, and the previous flappybird, surrounding the nervous cat, 2048, jump and other games are also one of them.

As long as a product has several characteristics of virus transmission, fun, easy to share, and users are willing to share, its users will grow exponentially!

"Plants vs. Zombies" has climbed to the top 10 of Baidu's hot topics list and the top 5 of Baidu's game search list in three days, and its user registration number has reached 1 million in three days!

On the surface, there are not many 1 million users, but it's terrible to think that plants vs. Zombies is a stand-alone game that needs to be downloaded.

With the virus spreading effect of "Plants vs. Zombies", the number of new registered users of the game is growing exponentially every day. In just one week of public beta, the number of downloads of "Plants vs. Zombies" has exceeded 3 million, and the number of registered users is as high as 2.5 million.

Among them, the official microblog account of Plants vs. Zombies, which has just begun to operate on the microblog, has also played a great marketing role.

Every day, the official microblog account will Po post all kinds of wonderful player game videos and all kinds of activities to forward comments and send game props. In less than a week, more than 30000 microblog fans have accumulated on the official microblog of "Plants vs. Zombies", even more than many stars invited to join the microblog internal test!

Although there are not many more than 30000 fans, they are all real and active users, far from those zombie fans in future generations. Driven by the forwarding and comments of these fans, microblogs that continue to attract new users have almost become Huizhong's own products. All newly registered microblog users will always inadvertently see trends such as microblog forwarding related to plants vs zombies, And be attracted to download "Plants vs. Zombies" to play.

Although the registered users of "plants vs zombies" have doubled, the profit generated by it is not directly proportional. There are less than 50000 new users who pay for props or new levels through the Internet every week, and the payment rate is only 2%, that is, only two players are willing to pay for every 100 players.

Therefore, the total flow of Plants vs. Zombies in a week is only over 2 million, and the per capita Arup value is less than 1 yuan, which is a far cry from the products that are often valued at more than 10 yuan and run for more than 100 million a month!

In this case, the directors of the game operation Department are somewhat confused. The 2 million running water can't even recover the development cost of their Chinese translation, let alone the overwhelming advertising expenses during the public beta!

Up to now, the advertising of the whole network is still put in continuously. The daily flow revenue of the game can't even recover the advertising cost. Is Huizhong going to suffer a Waterloo in the first battle in the domestic end game field?

Finally, Liu Yinglong, the person in charge of the newly independent game operation Department, couldn't bear to talk to Fang Zhe, the big boss. The game was decided by the big boss himself. Now that this situation occurs, he has to talk to the boss.

The 5th floor of Huizhong is close to the southwest and the CEO office with the best lighting in the company. Fang zhe looked calm and watched Liu Yinglong report to him in a somewhat anxious tone on the achievements of Plants vs. Zombies this week. Nearly 3 million downloads and more than 2.5 million registered users were all false. Finally, they were converted into a real running number, only a little more than 2 million.

Until Liu Yinglong finished the report, Fang Zhe's face was still calm. This situation also made Liu Yinglong, who had some anxiety, slowly calm down. Looking at the boss, it didn't seem too surprising that the revenue data of this game was so poor.

"Ying long, I remember you were working perfectly before?" Fang zhe didn't directly ask about the work, but instead talked to Liu Ying Long about something else.

Liu Yinglong trembled. Generally, the boss asked you about your past work experience. There are only two situations, one is to promote you, and the other is not satisfied with your work. Obviously, under the current situation, Fang zhe can't want to promote him. After all, he has only been in charge of the game operation Department and the position of deputy general manager of the company for more than a month.

Liu Yinglong was a little nervous at the bottom of his heart. He replied calmly: "yes, I worked in the perfect operation Department before. I have been responsible for the distribution and operation of many games such as perfect world and Zhu Xian."

"Hmm!" Fang zhe said, nodded, and said in such a tone: "that's right. The perfectly developed game has always been a great end game, with style and theme, and is also biased towards the serious school. It should not have issued a stand-alone game such as plants vs. Zombies?"

"No, at least I haven't heard of similar projects before I came to our company!" Liu Yinglong replied carefully. He didn't know what medicine the boss sold in the gourd.

"How do you think the user growth rate of the game" Plants vs. Zombies "is faster than that of" happy farm "? Fang zhe asked another question that confused Liu Yinglong.

Although I don't know what the boss wants to express, Liu Yinglong patiently replied: "although it's not as crazy as happy farm, it's not bad. Now the new users every day are growing exponentially."

"What do you think is the maximum number of users of this game?"

Fang zhe continued to ask, because Huizhong had no experience in operating the end tour before, so Liu Yinglong was dug by Fang zhe from the outside. Now it seems that although this person has enough experience in operating the end tour, his head and thinking are solidified, and he still needs to be beaten. If he can't, he can only change people!

After being asked several questions by the boss, Liu Yinglong understood that if he couldn't figure out what the boss meant, he was afraid that his new official's ass would be in danger of being replaced. Finally, a flash of light flashed in his mind and seemed to grasp the key of the boss's problem. He said in an uncertain tone:

"President Fang, I see what you mean. I'll go back and adjust the operation!"

Until Liu Yinglong went out, Fang zhe didn't ask him what he understood. He couldn't understand it. He could see from the work arrangement behind him that he was right. He continued to be his vice president and didn't do it right. I'm sorry. Our zhe was out of sight at the beginning!

However, from the operation arrangement of the game operation department behind, Liu Yinglong seems to have guessed Fang Zhe's meaning correctly.

First of all, the advertisements of "Plants vs. Zombies" that Huizhong keeps putting on the whole network have all stopped!

Secondly, the rewards of sharing QQ space, Renren, microblog and other social networking sites in the game of "Plants vs. Zombies" have been raised three times a week in a row!

Next, the death and resurrection of the game, paid levels, plants and other props were successively put into the game as update packages.

Stand alone? How can stand-alone games make money in China? In the previous life, "Plants vs. Zombies" was popular all over China. More than 99% of users played pirated games. The developer baokai company did not make a penny from the Chinese market!

Fang Zhe, who knows this, how can this game repeat its mistakes? Selling stand-alone games, not many Chinese pay, and will breed piracy, but free games sell props and sell skin, and players all over the world are not as crazy as Chinese!

At the end of August, the popularity of the "stand-alone game" plant vs. zombie "in the country finally exceeded the" happy farm "for more than half a year. The mantra of Internet users all over the network changed from" how many levels of your farm? "" did you steal my food last night? "To" what level did you unlock? "" do you have skin? "