Chapter 233

As of September 16, "Plants vs. Zombies" had been publicly tested in China for one month, and the total number of registered users in the whole network exceeded 10 million!

"Plants vs. Zombies" has also become a new national game. From students to office workers, from white-collar workers to bosses, netizens all over the country like this computer leisure game with lovely plants and funny zombies.

The payment previously worried by Liu Yinglong and other directors of the game operation Department has also completely reversed and increased steadily. Since they stopped advertising on the whole network a week after the public beta of "Plants vs. Zombies", the operation cost of the game has been cut by two-thirds, which soon balanced with the running water.

Then, with more than 2 million seed users accumulated before, the game was further induced to spread the virus on the network by improving the sharing reward. The advertising was not put in, and the growth trend of new users not only did not slow down, but became more and more!

Liu Yinglong now also understands why Fang zhe specifically told them the importance of virus transmission and operation, and why Fang zhe specifically asked him how the user growth rate of plants vs zombies compared with happy farm that day, because this game is so similar to the situation after happy farm was launched!

The same was true when the domestic version of happy farm was just launched at the end of last year. When it was launched, users accumulated rapidly. However, because most players are still in the early stage of the game, their playing methods are not deep enough and their cultivation is not rich enough, so users can't pay all the time.

Now he adopts the same operation strategy as the original happy farm, puts in a large number of paid props and deep paid play content, and the paid data is pulled up all at once!

Now, one month after the public beta, the total flow of "Plants vs. Zombies" has exceeded 30 million, and the money is still not as much as those handle games of Zhongle, but it still sets a new record for domestic single-end game computer games!

Yes, even though Plants vs. Zombies includes many online paid content, it is still a stand-alone game in essence, because the current Plants vs. Zombies does not support multiplayer competition and other game playing methods. The whole process of the game is a game of one player. The only thing that makes everyone feel a little competitive is the general ranking system in the game, It contains the ranking of all players' levels and customs clearance, and the multiplayer play method is the updated content of the next version of Plants vs. Zombies.

"Plants vs zombies" is the game of baokai company, which is represented by Huizhong. Therefore, in the first month after the game was launched, it only made hundreds of thousands of profits to Huizhong, regardless of the game sharing and a large number of advertisements just launched this month.

However, both Fang Zhe and the game operation Department are very optimistic about the future development potential of this game. Just like the question Fang zhe asked Liu Yinglong at the beginning, what do you think is the user limit of this game?

At the beginning, Liu Yinglong didn't understand why Fang zhe asked this question. Now he understands that "plants vs zombies" is another national game after "happy farm". Even if its maximum number of users is less than 30 million in China, it won't be much worse! So the future potential of this game is still unimaginable.

To say that the biggest benefit of Huizhong's release of "Plants vs. Zombies" in China is not the revenue and future potential of the game, but the reputation that Huizhong has become well-known because of the release of the game!

In the past, Huizhong's Zhongle platform was operated under the brand name of Zhongle, and it was oriented to the page game platform that only game players paid attention to. Although Huizhong, as the company behind it, was also famous, it was not a little worse than the popularity brought by the release of the national game "Plants vs. Zombies".

In particular, when many people know that Huizhong's CEO Fang Zhe is a 22-year-old college student who has just graduated this year, it has detonated the topic of online media and public opinion. Huizhong and Fang Zhe, who were very low-key in China, have also completely entered the public's sight!

"What's more terrible than the popularity of Plants vs. Zombies is the company that operates it!"

"Uncover a new star in the domestic Internet industry and a legend in the game industry!"

"Shock! The founder of this Internet company with an annual revenue of more than 10 billion has just graduated from college!"

"Watch the youngest billionaire in China. When he started his business at the age of 22, he had a billionaire value in a year!"

...

From sina to Tencent, from Sohu to UC, there have been a lot of reports on Huizhong and Fang zhe on various news media platforms. Even the video of Fang Zhe's speech at the graduation ceremony of Anyang University of technology in June has been Po posted online.

Huizhong is on fire, Fang Zhe is on fire, and there are countless melon eating people watching on the Internet!

"I wipe, this guy has become a billionaire only a year after graduation! I've just found a job. People are more popular than people!"

"The moat is inhuman!"

"Local tyrant! Let's be friends!"

"Does the boss still lack leg pendant?"

"Today's Xiaobian is too unprofessional. He scribbles without making a clear investigation. I know that the president of Huizhong is clearly Zheng Siwen. He is an American student and is over 30 years old!"

"This man is a rich second generation. He becomes a billionaire in a year. The cliff inherited his father's property!"

"The second generation of rich farts, I went to a school with him. When I graduated, this man donated 5 million to our school!"

"Their family has the largest pig factory in our county. Do you think it's a rich second generation?"

......

With a large number of messy news and comments on the Internet, the door of Huizhong and the door of the CEO's office are also being trampled over by various media and journalists.

To change to Fang Zhe, who used to be low-key, he must have chosen to refuse, but now he has changed his mind. In addition to the exclusive interviews of several major media such as Sina and Sohu, Huizhong also specially arranged and reserved various media reporters. A press conference was held in the conference hall for 100 people on the fourth floor, which Huizhong just bought and arranged!

In previous lives, when a new product of many large domestic companies was listed, some well-known media at home and abroad were always invited to participate in their new product launch, which was particularly obvious in the mobile phone industry.

The press conference to be held by Huizhong is prepared for Huizhong's heavyweight product, cocos2dx engine. Therefore, most of the media and journalists invited to the press conference are journalists from the media of technology, Internet and game industry, Huizhong also specially invited domestic game players, large and small, as well as some independent developers active on the cocochina forum.

At 10:00 a.m. on September 25, the conference hall of hundreds of people was officially held, a rather strange and fresh press conference in the domestic Internet industry!