Chapter 1524

Hua Rui.

Practical gate, practical building and practical meeting room are its characteristics.

For pharmaceutical companies, it is not necessary to use office buildings to show whether they are strong or not. Just like a researcher who dissects mice every day and gets beaten up looking for teeth when fighting, luxury buildings, luxury conference rooms and luxury doors can not prove the strength of pharmaceutical companies.

Strong pharmaceutical companies need more than their own.

Of course, Huarui is not a strong pharmaceutical company.

Even in China, its channels and energy are far from being strong - plus Yang Rui's words, maybe it can be called "strong".

However, in order to be able to walk boldly in hospitals, pharmacies and patients' homes all over the country and even all over the world, Huarui still needs a competitive drug.

A blockbuster!

In European and American countries, drugs with annual sales of 1 billion yuan can be described as a blockbuster. Its value lies not only in how much money it makes, but also in such products, which usually means undisputed dominance and the existence of hegemony in a certain field.

Such attributes reduce the cost of the blockbuster and increase the marginal benefits of the company.

To take a more understandable example, when penicillin dominated the antibiotic industry, could a pharmaceutical company with penicillin be called a strong one?

without doubt.

One shot, one life, is such a thorough concept.

This is the biggest difference between pharmaceutical companies and other companies.

Pharmaceutical companies sell necessities. For those in need, they have to buy medicines.

In particular, most of the blockbuster products are indispensable to patients. If a pharmaceutical company owns such products, its bargaining power in the market and contract ability will be greatly increased.

For example, antibiotics, antihypertensive drugs, interferon, hypoglycemic drugs, vaccines, lipid-lowering drugs, and many surgical drugs in the patent period.

Whether it is life-saving or life-saving drugs, when it lacks competitors in the market, it is essential for hospitals and patients. It is such a heavy bomb that can blow up a smooth road for pharmaceutical companies.

Of course, a heavy bomb is not a natural explosion, especially in the initial stage of detonation. It has to be recognized by patients, doctors, pharmacies and hospitals.

At this moment, filled with Huarui conference room, people are looking forward to being recognized.

Li Zhangzhen, the current CEO of Huarui, Lin Weiqiang, the representative of Jielikang, and Frankie, the free and fat man, are all serious with their subordinates. Even Raymond of greenstone corner company is also a conference room with telephone connections. It's a pity that he spends tens of dollars per minute on overseas telephone charges.

"How? Did the results come out? " Raymond's voice came from the phone in the middle of the table, like an old, faded male elf.

"Not yet. Just wait." Yang Rui said: "the statistics are slow now. You can call back in a few hours to see the feedback."

"I don't know if I can still call in a few hours." Raymond didn't care about the phone bill of several thousand yuan. He said with a smile, "I'll keep waiting. It's rare to have such a chance."

In his laughter, he felt guilty.

At the request of Yang Rui, greenstone corner company has a global layout this time, and the money it spent can be said to be golden mountain and silver sea.

They used to have blank sales channels in many countries. Now it's not easy for them to find partners in the countries where they are located. That is to say, sildenafil works well. Raymond's money and sildenafil break the barriers in many countries.

It can be said that the greenstone corner company is pushing the company up in the gambling game in sildenafil. If it fails, before Huarui is forced into debt by Chinese banks, greenstone corner will definitely be absorbed and wiped out by European and American banks.

Raymond is fighting for sildenafil's exclusive right to sell for only five years and the priority right to sell for less than 10 years.

Greenstone corner really needs a fist product.

If sildenafil sells well enough, many of their products can be sold to hospitals and pharmacies.

For the moment at least, Raymond hopes that the Chinese market can cheer him up.

It is also because of the significant implications. Raymond, who has been waiting for a long time, can't help urging: "can we get the sales figures of a region first, so that we can have an intuitive understanding of the situation.""Even if you get the numbers, you can't change anything. It's better to wait." Li Zhangzhen's English is also very fluent, and he is not willing to work blindly.

"Even if you can get the data of Shanghai, their data is better for statistics?" Raymond did some research on this.

Li Zhangzhen laughed and said, "do you think our medicine can really be sold across the country? The main force is in the coastal cities and North China. In the middle of the country, i.e. along the Yangtze River, we have made a few points. The rest of the provincial capital cities are just distribution. "

"Why, have you been preparing for so long? Why can't it be distributed all over the country? Do you... Do you know that China's data will affect sales in Europe and the United States? " Raymond was so angry that he said, "it's better to wait until you have finished the nationwide distribution."

"When do doctors in Europe and America care about drug sales data in Asia?" Li Zhangzhen was not a master who could be bluffed in a word. He said calmly, "don't scare me. You don't understand China's national conditions. The price of our medicine is as high as 9.9 yuan per pill, which is 5% to 10% of the monthly salary of the urban middle class and more than 30% of the monthly income of the rural residents. According to our prediction, its market outside the more developed coastal areas will not be very good. Our production capacity is not particularly high. Simply distributing goods to these places will only cause overstocking. If it causes the adverse psychology of the local medical system, it will be even worse. National distribution is impossible for private pharmaceutical companies. "

In fact, it's more than that. Domestic reform is gradual. With Huarui's ability, they have the ability to sell sildenafil directly to hospitals, clinics and pharmacies. However, in cities below the second tier, they still have to deliver drugs to drug stations in a regular way, and then the old men of drug stations deliver drugs. It's conceivable that with the efficiency of drug stations, it's good to deliver drugs to prefecture level cities in a month.

If there are some small contradictions that can not be solved, such as offending the drug station, or the money is not in place, people will be surprised to put your medicine out of date.

Sildenafil is a necessity, but it is not a vital necessity. In the process of sales, it is inevitable to encounter obstacles.

Huarui's sales company has practiced for more than two years, and its infusion products have been sold all over the country, but it is impossible to achieve Omni channel control. The pressure on new drugs is different again. Many of the original channels can't be used at this time, and new channels can't be explored empty handed

It is the best arrangement for private pharmaceutical companies in China to sell through drug stations and local medical systems.

Even state-owned pharmaceutical companies can only do so at this time.

Raymond's greenstone corner is sold all over the world, and it has encountered many strange situations and wonderful systems.

After listening to Li Zhangzhen's explanation, Raymond said with a smile, "I shouldn't interfere in your sales methods. However, with such a large population in China, it's a pity to give up the small town market."

"A lot of drug sales in China are radial. If they sell well in big cities, they may radiate to small cities. Of course, our sales staff are also working hard. Some western provinces have achieved the goal of direct sales ahead of time, which is very rare. However, China's drugs can not be advertised. We can only look forward to word-of-mouth marketing, which will be a little slower. "

"So I asked you for the estimated data, and you can't give it." Raymond's voice through the transoceanic line, and then through the microphone on the phone, like a fart as ethereal, it is difficult to find a heel.

Li Zhangzhen gave a dull "en" and could not help explaining: "China's health care is undergoing reform, and we are also a new company. We don't have much accumulated data to refer to."

The fact is that they don't have such staff and experienced candidates.

In the end, the sales data is to be counted one by one, and the prediction is totally impossible.

Raymond sighed: "I hope you can sell more than 10000 tablets on the first day in Shanghai."

"We expect more than that." Li Zhangzhen was inspired to be competitive.

Raymond said: "what we are most concerned about is Shanghai. As long as the daily sales volume in Shanghai exceeds 10000 tablets, our negotiation will be much smoother."

1 The requirement of ten thousand tablets is not simple for drugs.

Today's Shanghai is just a city where millions of people live, not counting women. If men who are too old and too young are cut off and sold 10000 tablets, the purchase ratio is already quite high.

Although it is impossible to reach such a sales level every day, drugs are not movies after all, and they will not be released in a short time. On the contrary, it will expand its sales with word-of-mouth, and users may increase their consumption

The meeting room was quiet again.

How to sell new drugs, just guess, will only make people more anxious.Stabbing.

Yang Rui pushed away his chair, stood up, and then laughed in the eyes of the crowd, saying: "I want to breathe some fresh air."

Comrade Yang Rui is also nervous.

The effect of sildenafil is trustworthy, but will it not be acclimatized when it was sold in China in 1990? But Yang Rui can't say.

At this time, Yang Rui even slightly regretted that he should repeat Pfizer's route and start selling in North America first?

However, Huarui is a Chinese enterprise after all, and their control over North America tends to be weak. The first launch of North America will only encounter more different problems.

Yang Rui was entangled in his heart. As soon as he opened the sliding door, a small figure came in.

"Oh, I'm sorry." The little girl blushed, covered her chest and looked up. She saw that it was Yang Rui, and her cheek was even more red.

"Liya works in the Sales Department of the company. I asked her to report when she had any information." Worried about Yang Rui's displeasure, Li Zhangzhen quickly got up to explain and asked Li Ya, "what's the matter?"

Li Ya lowered her head and said, "here comes the application form for replenishment."

"Well, is it Shanghai?" Li Zhangzhen excitedly pushed away the chair, with a harsh voice.

Others also stood up one after another, and the conference room was in chaos.

"It's... Jia'an..." Li Ya's voice was low.

All the people were wide eyed.

Li Zhangzhen's voice was even louder: "the channel over there hasn't been built yet."

"It is worthy of being an old revolutionary base area!"

"The men in Northern Shaanxi are very powerful..."

"How do you know?"

"I have a brother there."

The shouting in the conference room was like a concert.

Only the old and faded elves on the table have their voices getting smaller and smaller

"What's the situation?"

"Is that a good thing?"

"Hi, is anyone there?"

"Your voice is so noisy. Is the line broken?"