Chapter 1523

"Inheriting one's family is regarded as the top priority by the Chinese people. In fact, from the perspective of anthropology, what is the basis of human continuity? It means that ordinary people can grow up to their child-bearing age under the existing conditions. As long as this requirement can be met, a race will be able to reproduce. If not, a race will be destroyed. I am an anthropologist. From my point of view, sildenafil, a new drug being developed by Professor Yang Rui, is an ultimate antidote. It is a drug for the treatment of all human diseases. "

"Now, the family planning policy that our country is implementing, the eugenics and eugenics that we advocate, is a decentralized family planning policy. We require every couple to have a child, and we also hope that every couple can have a child. This is not only a social demand, but also a kind of social equity. We are very glad to see that Professor Yang Rui has made new achievements in medical research. "

"The research of sildenafil has ushered in a new era of new drug research and development in China. We are full of enthusiasm and look forward to more domestic new drugs appearing in our pharmacies in the next few years."

The change in the direction of public opinion is embarrassing and polite.

For Chinese people, whether it's anti ed drugs or aphrodisiacs, it's hard to publicize them.

In this country where underwear and aunt scarf are shy, any product that can act on Tintin is rejected by mainstream media and mainstream topics.

Unless you have a bonus from the publicity department and the Nobel laureate.

The number of sildenafil phase III trials expanded to a rare 2200. Although it is much smaller than the scale of the Chinese clinical trial with the final number of more than 10000, it still sends a strong signal:

We are confident!

The domestic media are very helpful.

Domestic academic circles also cooperate.

With the support of the Ministry of publicity, some scholars have been exploring its value

"Scientific research means that we should not be driven by great interests or despise small work. To be honest, it's very painful for Nobel laureates to have to do research that they may not like in order to accumulate research funds. However, Professor Yang Rui not only did it, but also did it very well, which reminds me of my alma mater, southwest United University. Professor Wen Yiduo carved seals to support his family during the war. Professor Liang Sicheng and Professor Lin Huiyin wrote the five changes to the school building of the United University. With tears in their eyes, they changed the magnificent European architecture into low buildings, and also changed small buildings into bungalows, and bungalows into brick and adobe houses, If you give me another chance, I will choose to study mechanical metallurgy, mine and steel, sell to foreign countries, and give the money to Professor Yang Rui, so that he can do scientific research and do the human genome project he wants to do... "

To be realistic, when Yang Rui saw this news report, he was shocked.

"I dare not blow that myself." Yang Rui sat under his grape shelf, drinking the tea made by jingyulan, and sighed.

Huang Mao, who was at the same table, reported his work with ease. He said, "the domestic media are so powerful that they can discuss anything for you."

"Literati." Yang Rui smiles.

"The more literati we are, the more we need our medicine." Huang Mao worked as the project leader for a few days and accumulated a lot of anecdotes. When he faced Yang Rui, he said with a smile, "scholars cherish their lives. I didn't understand it before, but now I understand it. You say that clinical phase III is so safe, and our domestic synchronous experiments. Many cultural people come to ask and leave. Now I'm looking forward to the fourth phase of screening. Good guy, it's more than one person that I want to come to... "

According to FDA's standard, phase IV clinical trial is an open experiment, which should be carried out after the drug is on the market.

In addition to continue to investigate the performance of drugs in large samples, the main consideration is the dose and the comprehensive effect of drugs

It can be said that there is no danger in phase IV clinic.

After all, at this time, the drugs have been sold to the public, and everyone can be said to be a potential tester of clinical phase IV.

Of course, from the perspective of pharmaceutical companies, they still need some small sample experiments, but it's much easier than the first three phases.

"If they want to take part in the test, let them take part in it. It doesn't matter if the scale of clinical phase IV is larger." Yang Rui is very open-minded, and said: "they know that small sample experiments are risky."

Small sample experiments may select people of different nationalities, ages and different disease states for different doses of drug experiments, mainly to test the safety margin, so there must be certain risks.

Huang Mao nodded and said, "they're smart. They take a little risk only because they don't have the medicine, but also the subsidy. By the way, do you want to sell in China first? ""Of course." Yang Rui said: "although it's only a drug, it should be launched in China."

On the other hand, with the weak sales ability of greenstone corner company, they also need more time to lay the sales network.

Huang Mao, no matter whether he starts or not, just looks at Yang Rui restlessly and says, "you don't seem to be in a hurry at all. Don't you want to do some advertising now?"

In the 1990s, the power of advertising has been proved. Now, if you have a company scale ranking, you can see that the top private enterprises are well advertised.

However, no matter how much money private enterprises earn, they can not be compared with state-owned enterprises.

Years of accumulation is the biggest capital.

Although Huang Mao didn't know anything about the domestic launch, he was very concerned about the sales of sildenafil. He said, "first of all, it's good to sell sildenafil in China. If foreigners can have a look, it can also promote their purchase."

"Foreigners don't care what we sell in China." Yang Rui gently smile, said: "the main reason is that the FDA audit is not over, greenstone corner is not ready."

Unlike other drugs, sildenafil temporarily changed the indications, thus skipping the compound period of the drug, and even skipping the clinical phase I and half of the clinical phase II. The time left for greenstone corner is only half a year of the clinical phase III.

For half a year, it may be enough for Pfizer and other sales driven super pharmaceutical companies, but it is obviously not enough for greenstone corner.

The doctors they contacted before, the hospitals they are familiar with and the sales channels they are familiar with have no relevant information. Sildenafil needs a special sales plan.

There are no sildenafil drugs in the history of drug sales.

How to sell it at a high price and sell it well is a challenge for everyone.

At this time, Jing Yulan poured water over and said curiously, "do you want to sell your medicine in China?"

"That's right."

"Well, what's the price? Will it be out of stock? " Jing Yulan puts down the teapot.

"The price hasn't been decided yet. Have you been approached?" Yang Rui is not surprised, but also curious to ask.

Jing Yulan blushed, then whispered: "it's the people in the office, and some teachers in the school who said they would buy them for their husbands."

"Office aunt." Yang Rui tut tut two, end cup to Huang maodao“ I'm afraid there are many people who want to take delivery with special privileges. "

"No problem." Huang Mao is not surprised that some people buy drugs through relationships. This is what happens in China. Many times, you can't buy things through formal channels. This is an era when buying refrigerators, installing water meters, and installing telephones all depend on the relationship. He just couldn't help praising: "colleges and universities are really at the forefront of science."