Chapter 1168

President Liu can't see it any more. People always want to be here for themselves. Yang Rui has sent them away for three or two sentences. It's always a little bad.

As a result, President Liu quickly ate two mouthfuls of mutton, wiped his mouth, and said: "it's a major event to shut down, stop and turn around, and there are thousands of people in the hospital."

"More than 3000 people." Manager Sun said.

"This is a big event..." President Liu sighed again, saying that there was no nutrition, and finally spent the cold time.

Manager Sun also took a breath. He was not angry by Yang Ruisheng.

After thinking about it, he said sincerely again: "to tell you the truth, we have tried many ways, but the sales volume of our old medicine is not good. The sales volume of norfloxacin has just risen, but it has plummeted again. Ah..."

After taking a look at Yang Rui, manager Sun continued: "the problem is that we had too many debts before, so the sales started, We have imported a large number of raw materials. Now, we can't even pay off the bank loans. Mr. Yang, I know that our requirements are a little excessive. However, we are asking prices all over the world and repaying the money on the spot. What conditions do you think are acceptable? Let's talk about it on this basis, OK? "

"I don't count." With a smile, Yang Rui ate the mutton that manager Sun paid for and said, "Huarui pharmaceutical factory is Hong Kong funded and has its own way of doing things."

"I know, I know. Considering this, we want to talk with Mr. Yang first. After all, we all know each other. Mr. Yang has a strong influence on Huarui pharmaceutical factory. If we can promote this, it would be really great. "

"I can't help it." Yang Rui's answer is uncomfortable.

Manager Sun gave a stiff smile and said, "director Yang, what do you think of this? Huarui can't accept it. Shall we let the central part out again? The capital can also be excluded, and both sides can sell in the capital. How about this? "

Looking at the other three people, Yang Rui felt that he couldn't be too hard to come, so he explained: "if you do it like this, it's like pushing us out of the occupied market."

"I can't say that. Huarui has just entered the market."

"When we entered the market, we lost the market immediately. Doesn't that really mean something?" Yang Rui's answer is extremely sharp.

Unfortunately, the managers of state-owned pharmaceutical factories in 1986 had no idea of market competition at all. He stubbornly shook his head, said: "you are Hong Kong enterprises, we must choose your medicine, this is not fair, our medicine quality is not bad, also can use, how can not sell."

There's something about him complaining here.

Yang Rui said with a smile, "come on, this is your real idea."

Manager sun moved his mouth and admitted, "please help Mr. Yang."

"Shopping malls are like battlefields. The reason for your defeat is that the enemy is too strong. I don't think it's wrong." Yang ruicai didn't bother to solve their doubts. Although medicine is a special commodity, in the final analysis, it is still a commodity.

However, in China, it has never been a good commodity in terms of quality and sales. Not to mention that so many Shanzhai small factories in later generations are alive, even the private enterprises in the 1980s did not survive on good product quality.

Huarui pharmaceutical can win the first World War. In a short period of one or two months, it is not so much good quality or made in Hong Kong that it is the strength of the sales team that has been scattered out to squeeze the medicine out of the market.

Yang Rui is convinced that even if the two sides exchange products, those who are driven out of the market must be combined.

The coming nineties, however, is an era in which Sanzhu oral liquid is shining. "Marketing" has unparalleled power in this period.

Even health care products like Chinese turtle essence can be sold in billions of dollars. At least norfloxacin, which can cure diseases, is there any reason why it can't be sold?

In order to develop the market of norfloxacin, Huarui Pharmaceutical Co., Ltd. spent hundreds of thousands of yuan on seminars in several provinces at the beginning. Up to now, the provinces are still carrying out seminars one after another, giving expert lectures, establishing contacts with more than 100 hospitals, helping doctors who use norfloxacin to do clinical research, and even publishing papers, And contact the periodical agency on behalf of

From the beginning, Yang Rui allocated marketing expenses according to 5% to 10% of sales.

At first, most of the money was used to set up sales offices in various provinces. Later, sales offices in various prefecture level cities were set up, and then more medical representatives were recruited.

As for Bingzhou pharmaceutical factory, Yang Rui is very sure that they gave the medicine to the drug station.

The medicine Station system originated from the medicine circulation mode of the former Soviet Union. In the five cities of Beijing, Shanghai, Tianjin, Guangzhou and Shenyang, five first-class medicine stations have been established, 260 second-class regional stations have been set up, and more than 50000 medicine sales points have been distributed.Before the abolishment of the drug station system, drug manufacturers did not sell drugs directly to hospitals or pharmacies, but first to the first level drug station, then to the second level drug station, and then to the drug sales point.

The mode of pharmaceutical enterprises running the market is actually running drug stations. Otherwise, in the warehouse of the drug station, the drugs are piled up like a mountain, which will not help you do a good promotion.

However, the drug station is not the end user after all. When everyone adopts the mode of running the drug station, the drug station really has great power. However, once someone starts running the terminal, the drug station mode will be completely weak.

This is also the reason why norfloxacin was expelled. No matter how hard the drug station works, it is impossible to have Huarui's own sales point. In fact, when the drug station encounters resistance, its first thought is trouble, and it will not compete with Huarui's pharmaceutical representatives at all.

It's no use selling through drug stations. It's not a secret.

Yang Rui is too lazy to give it to the doctor. To be more precise, the doctor will not change it if he sees it.

If they had such great perseverance, they would not come to find Yang Rui.

It's hard for them to earn half of their income by establishing their own sales points and facing the competition. They can still get enough food and clothing.

Manager Sun thought that Yang Rui was not willing to help, but was blocked by him. He took a sip of wine and said, "director Yang, Huarui can't produce so much norfloxacin. Why don't we share a sip of soup?"

"Huarui is expanding production." Yang Rui finally revealed some news to manager Sun.

Manager Sun stayed for a while and asked, "how much is the expansion?"

"20000 to 30000 bottles a day." Yang Rui did not say that the ultimate goal is 50000 bottles, but this figure has already made manager Sun startled.

"We won't be able to last a few months."

Yang Rui eats meat with his head covered. He just doesn't hear it.

Manager Sun said, "director Yang, I want you to tell Huarui pharmaceutical factory a word."

"Oh?" Yang Rui stops his chopsticks.

"If our Bingzhou pharmaceutical factory is eaten by Beihe pharmaceutical factory, their appetite will be much bigger than ours."

"Yes?"

"When that time, the North River Pharmaceutical Factory has the final say. They have money and someone has backgrounds. They must not only draw the river but also rule it."

"Why." Yang Rui does not believe: "a Beihe pharmaceutical factory can manage the drug sales to the north of the Yangtze River?"

Manager Sun said: "that's not true, but the upper management of Beihe pharmaceutical factory has a good relationship. Maybe they direct Huarui to shrink? As far as I know, whether Huarui can sell drugs in China is still between the two

In the 1980s, China's investment promotion was not as popular as people thought. On the contrary, the domestic government always had some strange demands, and domestic and foreign sales were often mentioned. Coca Cola, for example, was stopped because it sold too much in China.

During this period, China is more willing to invest in foreign factories in China and continue to earn foreign exchange, rather than impact the domestic market.

Huarui has a good relationship with Hedong Province, and there are not many restrictions. However, there is no leader to use a word in the current contract, and Yang Rui can't help hesitating.

Manager Sun continued: "director Yang, please explain to Huarui pharmaceutical factory that it's much easier to leave us one life than to deal with Beihe in the future."

At this time, Yang Rui finally looked at manager Sun with a straight eye. He nodded slightly and said, "it's not simple. It's like a political strategist."

From the beginning to the end, Yang Rui is a bit domineering. However, manager Sun is also interesting. His face changes a lot. After all, he doesn't get angry and makes the conversation go on.

In the end, it's not easy for him to think from the perspective of Huarui and find a way to live for Bingyi.

"Director Yang is over praised." When manager Sun raised his head again, he was neither humble nor arrogant.

With a smile, Yang Rui said, "you're welcome, manager Sun. Would you like to work in Huarui?"

"Ah?" Manager Sun's neither humble nor overbearing was broken by Yang Rui's erratic thinking.

……

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