Chapter 15

Let's talk about why William Devonshire is a real genius.

Plants vs. Zombies is a strategy game. After the game was made, it only appeared in the city of London and around London. A month ago, William Devonshire was an unknown sophomore. But it was the ordinary person in other people's eyes who spent half a month doing all the work done by game designers, artists and game programmers.

After that, I also did the job of the game tester, because in the information we know, no one has found any loopholes in this game.

After the completion of the game, William Devonshire did all the work of the sales manager and the logistics manager. He was responsible for the negotiation of the game disc printing. It was said that the printer who made the game for William could not eat or sleep all day. He was regretting that he could not buy the game or sign the game when he found out that he wanted to make the game disc The agency contract of the company.

He just OEM William Devonshire at the ordinary price of 0.46 pounds for each engraving. I have reason to believe that the printer is now heartbroken and wants to commit suicide, because he failed to receive orders from William Devonshire after OEM 150000 game discs. He missed too many opportunities.

Half a month ago, William Devonshire was a poor boy. After the game was made, he didn't have the money to promote it, and he didn't know any game agents. He had to find a way to promote the game himself, so how was the game promoted.

After reading William Devonshire's promotion plan, I think the university may specially add a real teaching case in its school marketing in the future, because as far as I know, there is no similar sales case in the society, so how does he do it.

William Devonshire is very smart. He knows how to give full play to his advantages. After making the game, he took it to the alumni of the computer department of University of London to try it out. After being praised by the alumni, he recommended to the alumni that if he only sold for 5 pounds each, would you buy it?

5 pounds you're kidding, in the eyes of his alumni, this market is booming Easy strategy games that never appear on the surface will cost 8 to 10 pounds to sell.

If it costs only 5 pounds, of course. To these game lovers, they can only eat 2 hamburgers for 5 pounds. How expensive can it be? It's really nothing to spend 5 pounds on a game they like.

Then there is the real intelligence of William Devonshire. He knows that he has no promotion channel, no money and no help. He thinks of a way to make his alumni willingly buy game discs for him.

William Devonshire first registered all the copyrights in the copyright office, and then spent 100 pounds to register two companies, one registered in England and the other in Ireland. He sold the right to sell the game to his Irish company for 1 pound each. In this way, he successfully avoided the problem that he did not have the right to sell the game discs in England.

Why is that so? I think people in England and Ireland can understand what I'm talking about, so I won't say much about it.

after signing a contract with the alumni of University of London at the price of 4 pounds, the alumni sold it to their fellow students for 6 pounds. It's said that a marketing guy of University of London sold 200 games on the first day I made 400 pounds a day.

God, I also want to sell game discs to William Devonshire. My editor in chief, who has been working for more than 20 years, doesn't get 400 pounds a day. Maybe I should ask William Devonshire for advertising and writing expenses.

The game was first famous in the University of London, and then introduced by the students of the University of London. Soon many college students around London knew about the game. With the spontaneous spread of college students, soon middle school students and primary school students knew about it. After teenagers knew about it, their parents and relatives also knew that there was a very interesting game on the market.

In less than a month, Plants vs. Zombies sold 150000 game discs in and around London.

This kind of marketing method, which is first famous in Colleges and universities, and then spontaneously spread to the society by students, is really genius.

It took William Devonshire only half a day to persuade the London manager of Carrefour to sell souvenirs around the game at home, which sold 6.45 million games in half a month.

Is it a genius idea to attract EA, Ubisoft, Blackstar and Carrefour in a month? Of course,

when I saw the information that William Devonshire called out 100 million pounds to start selling, I was shocked. I don't know if that game can really sell 100 million pounds, but I heard the estimates of many agents in the game industry that this game will definitely sell 7, 8 million or even tens of millions of game discs in the world.

If a game disc costs 8 pounds, I would definitely like to buy one to see what kind of games can make young people so crazy.

I don't know if any company will spend 100 million pounds to sell the full copyright of the game. But I want to tell William Devonshire to keep the game in his hands. You can earn more than 100 million pounds. Maybe in a few years, this game will become the best and most popular game in England in the world Drama, it can become the symbol of English games sweeping the world.I want to tell William Devonshire that maybe it won't be long before the zombies fight against plants is no longer just your personal image. The sunflower, pea shooter, hot pepper and other plant images in the game may become the symbol of London many years later. When people think of these plants, they will think that they appeared in London. They can become London like Mickey Mouse and Donald Duck My new favorite.

William Devonshire, I ask you not to sell them, not to sell London's new favorites, not to sell the long-awaited expectations of the people of London. England has not had an export culture that can affect the whole world for a long time. We need it too much now. It marks the victory of English culture after the new millennium.

Otherwise, William Devonshire, you will be a sinner in London.

William is at home listening to his mother Lina sitting on the sofa, reading today's Sun newspaper to him with cadence and high spirits. Hearing the last paragraph, Eric can't help but scold the editor in chief of the Sun newspaper angrily. Seeing your ghost London logo, seeing your ghost London needs it, soul light is that your Sun newspaper needs to write like this in order to attract more people to read the newspaper and attract more disputes Give me a hand.

Don't worry, William. It won't be many days before someone will come out to object to his selling the copyright of Plants vs. Zombies. Maybe some London councillors will come out to yell. It's really a headache.

Angry to angry, calm down William thought about it or forget it, although the sun caught him unprepared this time, it will have a certain impact on him to sell the game, but relatively speaking, it has more benefits for William. I believe that the whole England will know that a game will sell for 100 million pounds, which can make the game more famous.

There will be more pressure on several companies that want to buy games, because new competitors will appear soon.

And when the game becomes famous, it's not just the game discs and T-shirts and hats that can make money. By that time, the cartoon characters in the game may appear in amusement parks, books, movies and TV, plush toys, or really become as popular all over the world as Mickey Mouse and Donald Duck.

It's all money. Yesterday, William had to calculate the price of selling 100 million pounds. Blackstar, who is anxious to go public, may be anxious after today. This kind of project, which is doomed to fire and closely related to its main business, does not exist every year. If Blackstar wants to get a higher market value when it goes public in the future, it is impossible to give up this project.

It seems that 100 million is really the starting point. William is quietly pleased that I may become a billionaire in a few days.