Chapter 1310

Feng Yu's arrangement was naturally done by someone, and schneip reported back to the headquarters that Feng Yu wanted to become a shareholder in Budweiser beer, which really got great attention.

Indeed, as Feng Yu predicted, Feng Yu's name is a gold signboard.

If Budweiser has Feng Yu's shares, then the stock price rise is inevitable. With the help of Feng Yu, Budweiser is confident that its market share in China will increase rapidly, thus becoming the first foreign beer brand, or even the first beer brand in China.

Of course, the first beer brand of Huaxia at this time belongs to Huarun snowflake, which is a joint venture established by Huarun real estate and South Africa brewing company. Over the years, the two sides have invested more than 12 billion Hong Kong dollars, 49% of which is owned by South Africa.

But it is undeniable that nearly half of Huarun's profits will be distributed to South Africa for brewing. This company has just merged with Miller Company of the United States to become SABM company, and has become the second beer company in the world.

In the future, apart from Qingdao beer and Yanjing Beer, all beer enterprises in China will be joint ventures or wholly foreign-owned. Heineken, Carlsberg, etc. have also invested in several beer companies in China, and then become the controlling party through continuous increase in holdings.

While Qingdao beer and Yanjing beer have a lot of state-owned support. Although there were foreign investors later, they did not have voting shares, and the major shareholder has always been Chinese state-owned capital, which has never changed.

Now Budweiser is threatened by SABM in North America. Its market share in North America has increased to more than 20%. Of course, Budweiser is the largest company in North America, accounting for nearly 50% of the market share.

But in China, the opposite is true. Hualeap snow is expanding wildly. If Budweiser doesn't respond, the huge market of Huaxia will be completely lost. What's more, Carlsberg and Heineken are already in the layout in China. These are Budweiser's competitors.

The number one brand in the world has brought great bonus to Budweiser's sales. Once the aura is lost, the impact on Budweiser is significant.

Moreover, Feng Yu's conditions are not particularly harsh, as long as 10% of the shares and one board seat are required, these are not major issues.

Within three days, Snape appeared in front of Feng Yu with two foreigners.

"Mr. Feng, this is Mar andoff, the director and CEO of Budweiser, and Johnson Schmitz, the director of our parent company, Busch. They are here to discuss cooperation with you on behalf of Budweiser."

Schneip's eyes were dim, and the company sent two executives, so there was nothing for him. At first, he thought that it would help him to go further.

"Hello, Mr. Feng. Nice to meet you."

"Nice to meet you, too. Sit down." Feng Yu nodded and said hello. He didn't mean to shake hands with them at all.

These two didn't reach out to Feng Yu. Would Feng Yu have to surrender his identity and shake hands with them?

Feng Yu has never heard of the names of these two people in his previous life, which means that they are not heroes of the past. Maybe they also have small assets, but compared with Feng Yu, they are nothing. Even Feng Yu thinks that they are not as rich as Kameda Zhengxiong.

Andoff and Schmitz look at each other. The richest man in the world is really not easy to deal with. When I met, I didn't even stand up.

"Mr. Feng, let's go straight to the subject. We, the Bush company, welcome Mr. Feng's interest in Budweiser. It's also an honor for us to cooperate with Mr. Feng. "

Feng Yu nodded his head and snorted. These polite words are not nutritious. The final condition is what Feng Yu cares about.

Seeing Feng Yu's attitude, Schmitz's face remained unchanged: "Mr. Feng, the market value of Budweiser company is about 12 billion dollars at this time. You say that the market value of ice city beer for share exchange is less than 400 million dollars. Then the other party will give us 10% of the equity transaction, and we will also give 10% of the equity, including the voting right, and you will give us a cash Is it right to make up for it? "

"Mr. Feng, in general, you need to buy the company's shares at a premium. Can you understand that? In particular, Budweiser's business is in good condition, so we can't agree to trade according to market value. " Andoff added.

"So?"

Feng Yu had already thought that the other side would not agree to buy at par. Other people can get a lot of bonus shares when they sell them at the end of the year. Of course, they need to make profits now.

"We don't have a high demand. The $1.2 billion plus 10% of icetown's equity includes voting rights and a board seat, while we pay 10% of Budweiser's equity, including voting rights and a board seat."

In fact, the price is reasonable, with a premium of less than 4%, but Feng Yu is not satisfied. Because there are other conditions, Feng Yu didn't mention, such as sales channels, production technology, etc., which are more important to him.

"After the transaction, how do our sales cooperate? There are other aspects of in-depth cooperation. What do you say? " Feng Yu asked.

Schmitz understood that Feng Yu could accept the price.This price was also considered by them, so the board of directors discussed it for two days.

Once the news is released, Budweiser's share price is bound to rise. They have also considered that if they release the news now, then Budweiser's share price will rise now. When Feng Yu wants to get a 10% stake in Budweiser, he will pay more.

But in this way, I'm afraid the cooperation with Feng Yu may break down. Once Feng Yu announced that the talks broke down, it would also be a blow to Budweiser's share price. What they are more worried about is that Bingcheng beer has turned to cooperate with Carlsberg or Heineken, or hualeap snow, either of which will have an irresistible resistance to the development of Budweiser's Chinese market.

"Budweiser has the most powerful sales channel in North America and many channels in Europe, which can be shared with Bingcheng beer. The sales channel of Bingcheng beer in China is general, but the beverage Alliance under Mr. Feng's company has the best beverage sales channel in China, which should be shared with Budweiser. "

"We also need to sign a contract for the production and transportation of a certain amount of beer for each other." Said andoff.

"Since you want the sales channels of our major beverage alliance, the sales channels of Budweiser should also be shared with the major beverage alliance. In addition, we want new formula. We hope Budweiser and Bingcheng beer can cooperate not only in production and sales, but also in research and development. " Feng Yu put forward his own conditions.

Schmitz did not expect that Feng Yu would still want the formula. Budweiser's formula is a secret. It can never be shared with others. Feng Yu's appetite is too big!

……

Book friends group, 520, 98, 468, welcome to the group (to be continued). )