Chapter 1311

The two-week Ice City Beer Festival is coming to an end. Today is the closing ceremony. At the end of the closing ceremony, those booths and other booths will be demolished.

Of course, the money for demolition and even the money for these materials has already been earned back.

Zhang Ruiqiang stood on the stage to make the closing speech. Thanks for this and that. Almost every unit and enterprise that has made contributions has thanked them.

Just when everyone thought that the closing speech was coming to an end, Zhang Ruiqiang said: "today, there is also good news to announce that Bingcheng beer has reached an agreement with Taihua holding group and Budweiser beer, and will exchange some shares. The two sides will carry out in-depth cooperation in production, technology, sales, management and other aspects..."

After the news broke out, all the beer companies under the stage were in a uproar.

Bingcheng and Budweiser are going to cooperate? How to cooperate? Why is there anything else about Taihua holding group?

At this moment, many people in the audience bowed their heads, took out their mobile phones and began to contact the headquarters. This important news should be reported to the headquarters as soon as possible.

One is the earliest beer in China, the market leader of the three northeastern provinces, and the other is the world's No. 1 beer company.

If the two sides cooperate, the pattern of Chinese beer market will inevitably change greatly.

Hua leap's representative quickly reported to the company that the expansion speed of Hua leap must be accelerated. They are not afraid of Budweiser, but it's not easy to do with the participation of Taihua holding group.

This is Feng Yu's company. Its assets are very abundant. If it plans to expand in a crazy way, it is inevitable for both sides to compete positively.

They have to be afraid of Fengyu's reputation. It seems that they have never heard of Fengyu's failed acquisition of any company. What's more, what's Feng Yu investing in and making money? This ice city beer is going to take off!

The representatives of Qingdao beer group also sent back the news. They intended to march into the Northeast market in a large scale. After all, this is a traditional big province of beer consumption. From the intensity of the breweries here, we can see that almost every city has a brewery.

If ice city beer and Budweiser cooperate, their strength will be greatly improved. It's not so easy to attack the Northeast market in a large scale. It seems that the company's strategic plan needs to be slightly adjusted.

Beijing beer is the most worried. Bingcheng beer itself has become the largest beer in the northeast. Hualeap snow also began to expand from Shencheng to the north. Qingdao Beer's tentacles reached the capital. They were the most passive.

Once ice city beer also began to expand to the south, then the capital is their place of contention. In this way, Beijing beer is in trouble.

They have only one province and two cities. If they can keep the market share under the encirclement and suppression of several giants, it will determine the life and death of their enterprises.

As a foreign beer enterprise, Carlsberg, HeineKen, Golden Lion and other company representatives also feel a bit tricky. Originally, Budweiser was suppressed by them in the Chinese market. This time, Budweiser joined hands with icetown beer. It's impossible to suppress Budweiser easily.

But they don't care too much. Bingcheng beer's positioning is different from them, especially Carlsberg and Heineken. The main positioning is the high-end beer market.

And those foreign beer companies that plan to build factories in China are also in trouble. There are many foreign beer enterprises in the Chinese market, and they are all the top in the world. This time Budweiser has also found cooperation with local beer enterprises. It is the earliest beer enterprise in China, so Carlsberg, Heineken and other companies must also make efforts.

Big gods fight, their small businesses are bound to suffer.

No matter brand awareness or capital strength, they are far inferior to the world's top beer companies. If they join the war, the biggest possibility is that they will suffer losses first.

But it also reminds these foreign beer companies that they can also find cooperation with Chinese beer companies. As long as we find a provincial leader, we can develop and expand slowly. With their ability, it's OK to keep a province.

On the day the news broke out, Bingcheng beer's share price rose by 7%. At night, during the day in the United States, Budweiser's share price soared by 5%.

It can be seen that all investors believe that the cooperation between the two breweries will be a win-win situation.

But you are more curious about the specific conditions for cooperation between the two sides.

The next day, both stocks were temporarily suspended, and the cooperation officially began to enter the process.

When other foreign breweries began to contact with some breweries in Huaxia, they found that they didn't know when, Taihua holding group had already participated in and controlled many breweries, which was so fast that many enterprises didn't respond.

Although the equity transfer has not been officially carried out, the agreement has been signed, and Taihua holding group has already prepared its capital.

It seems that we can't stop the expansion of Bingcheng beer and Budweiser beer in China, especially with the involvement of Taihua holding group.……

"Feng Yu, you are fast enough." Zhang Ruiqiang said with a smile.

"If you slow down, you will spend more money. Other enterprises know that we want to expand vigorously, not to mention that they will take the opportunity to raise prices, China Resources Snow will also join the competition, and then we will spend more money. " Feng Yu explained.

"Well, I can understand you. If it hadn't been for your guidance, ice city beer would not have been the scale it is now. At that time, the annual output was only so much. Now it has exceeded one million tons. "

"To remind you, the annual sales volume of the world's top beer enterprises is starting from ten million tons."

Zhang Ruiqiang glared at Feng Yu angrily: "you can't let me be more proud for a while!"

"Well, you didn't say that."

Zhang Ruiqiang "..." You said it!

"By the way, there is no problem with the issue of additional shares of Bingcheng beer, neither in Beida warehouse nor in the city?" Feng Yu asked.

"No, this is a good opportunity to expand. Of course, we will not give up. It's no problem to promise your targeted additional issuance. Who is selling this stock to? "

"That's good. After acquiring the equity of these beer enterprises, the capacity of Bingcheng beer will double. Moreover, it can also be exported to many countries and regions such as Europe and the United States. Ice city beer will soon become famous at home and abroad. By the way, I mentioned to you that ice city beer has become a partner for the 2008 Olympic Games, which will be of great benefit to the sales and promotion of beer. "

"It has been explained, but you have raised the gate bar of sponsorship too high. We need to spend a lot more money." Zhang Ruiqiang complained.

"The money is still in the hands of the state, while those foreign businessmen have to pay more money, and it is the state that gets the benefits. Don't talk to you more. I have to go home as soon as possible. My wife's due date is approaching. "

……

Book friends group, 520, 98, 468, welcome to the group (to be continued). )