Chapter 1309

Feng Yu's decision to take a stake in Budweiser was not made in his head. Budweiser is the largest brewer in North America, and even ranked first in the world at this time. However, the price of beer has not risen yet, and the profit is not as high as before Feng Yu was born again.

Before Feng Yu's rebirth, AB InBev, the world's oligarch in beer industry, occupied 20% of the world's market share and made 40% of its profits!

It is they who have increased the profits of the whole beer industry, which is the advantage of oligarchs. Other enterprises can't fail to comply, no one can't live with money.

The most important point is that Budweiser has very good sales channels in Europe and America. Although they seem to only sell beer now, they are the world's top consumer goods companies.

The focus of their company's operation is to take consumers as the center and sales as the driving force, so as to obtain profits. It can be said that Budweiser is also one of the giants in beverage enterprises. Although it's not as delicious as Baishi, it can't be underestimated.

The development of the beverage alliance has now entered a stable period, which makes Feng Yu very dissatisfied. The market has not been fully developed. It should be in the rising period.

The domestic market has not been saturated, and the city has occupied it. Can't it develop to the countryside? Who said that rural people do not drink soda, who said that rural areas must be poor?

In the foreign market, there is no good new sales channel except for such a powerful sales channel as the supermarket first developed by Feng Yu.

Budweiser has sufficient experience in sales, especially liquor sales, and has a very good sales channel. Once Feng Yu succeeds in becoming a shareholder of Budweiser, it is equivalent to helping beverage alliance develop a better sales channel.

Budweiser, as the world's first beer brand at this time, has no doubt about its influence. And Busch, the parent company of Budweiser, is the second playground in the United States, the largest chain of ice beer houses in the United States, and the second largest can manufacturer in North America.

The sodas in the playground are sure to sell well. The cans can not only hold beer, but also other drinks such as sodas.

In the past, Busch, the parent company of Budweiser, was finally acquired by InBev. But in this era, why can't this company be acquired by Feng Yu? With Budweiser's technology and brand, as well as good sales channels and markets, it is impossible to acquire InBev in turn.

If one day the world's number one beer brand will be included, Feng Yu will be very happy. It's impossible to be big and small.

……

"Mr. Feng, can Budweiser really agree with you?" Zong Qingxian was a little excited.

If Budweiser is invested by Feng Yu, the promotion to lehaha and Jianbao will be the biggest. If you can get Budweiser's sales channels and advanced sales management experience, then it's no problem that lehaha becomes the first beverage supplier in Asia.

"As long as Budweiser's shareholders are rational, they will agree. For them, the advantages outweigh the disadvantages. And the price I give them will not lose them. They should also understand that once we cooperate with Carlsberg, Heineken and other companies, Budweiser will completely lose the Chinese market, or even the Asian market, which they cannot afford. "

What's important is that Feng Yuyao's shares are not many, 10%, which does not form any decision-making power, but he must occupy a seat on the board of directors.

"Mr. Feng, I remember that you have always been very opposed to foreign companies entering the Chinese market. Why do you want to actively cooperate with Budweiser this time? It's for us to have fun and build treasure?" Zong Qingxian's eyes were moved.

"Temporary cooperation has more advantages than disadvantages. Moreover, the technical support from Budweiser is also good for the quality improvement of icetown beer. But Budweiser is not easy to be bigger in China. Don't forget that every country tastes different. In North America, Budweiser sells well, but in Europe, isn't it just Carlsberg and Heineken that sell better? Even in China, foreign brands of beer are better sold by Carlsberg and Heineken. "

"The biggest competitors of Budweiser are Carlsberg and Heineken, which can't make much impact on traditional beer enterprises such as Bingcheng beer. They are on the high-end line, while ordinary beer companies are on the civilian line. Bingcheng beer can be added to the competition of high-end beer, but Budweiser can't produce ordinary beer. "

Zong Qingxian's eyes brightened, right? After Budweiser and Bingcheng beer cooperated, although Budweiser's production and sales will grow, their competitors are different. And Bingcheng beer can further nibble Budweiser, but Budweiser can't nibble Bingcheng beer.

"Malaysia, South Korea and island countries also have good beer enterprises. We can also use Budweiser brand to make joint ventures with each other. When these breweries are all under their control, our market will be even larger. And in these joint ventures, we can't buy the shares of Budweiser in turn. If Budweiser becomes part of our Taihua holding group in the future, then it's time for us to earn money from foreigners. "

Zong Qingxian didn't expect that Feng Yu wanted to annex Budweiser, which is the world's first beer company. However, Budweiser's assets are not high. Feng Yu wants to buy it, but he can't afford it.

But Zong Qingxian always felt that it was not so easy."Mr. Feng, can this be achieved?"

"If you can't even think about it, it can't be realized. I will increase my stake in Budweiser step by step. When I become a major shareholder, Budweiser will be under our control even if it is not solely owned by Budweiser! "

Even if we can't buy Budweiser for a while, it's not too hard to buy Budweiser's shares from those shareholders. Budweiser's stock price is not high at this time. Feng Yu has a slight premium, which should be agreed by some shareholders.

The hardest part is bush, the holding parent company.

But if it's not a little difficult, isn't it boring? Besides, as long as one of these network companies is listed in the next two years, Feng Yu's assets can rise a lot. If there are two or three listed companies, Feng Yu can cash out some non voting shares, and it's not difficult to wholly acquire bush!

Bush's assets at this time, including Budweiser, are no more than 20 billion dollars.

"Mr. Feng, but in this way, Bingcheng beer seems to have a big advantage." Zong Qingxian said with a frown.

"So I want you to buy other beer companies. As long as you buy them, you can merge them with Bingcheng beer in exchange for some shares."

Feng Yu will not make a free wedding dress for Bingcheng beer either. If Bingcheng beer wants to expand, it must go on the way of merger. When it does, it can also increase the shareholding of Taihua holding group in Bingcheng beer by means of stock exchange and other means.

With the shares of Taihua holding group and beidachang, the influence on Bingcheng beer is even greater.

Feng Yu's dream of the liquor empire is not too far away.

……

Book friends group, 520, 98, 468, welcome to the group (to be continued). )