Chapter 2152： discuss

Chapter 2140: Discussion

The current cable TV station, whether it is a basic channel or an advanced channel, is not as splendid as it was in the past.

The boss of cable TV station HBO, a company belonging to Time Warner, was established in 1972. In fact, it was originally used for TV movies and various paid sports games.

That is, important sports games such as movie copyrights and fees are sold to TV stations, so TV stations can broadcast on their own channels, but because they spend money to buy copyrights, such broadcasts must be charged, so there is HBO cable TV .

Those who do not have the money to watch movies, or who like to watch old movies, will pay a certain fee to watch these movies on HBO TV.

Those fanatical sports fans, who are enchanted by a game, will also follow suit and pay the fee to become a member to watch.

Otherwise, these movies and sports games will not appear on public TV stations after 10 years.

But the initial development can be described as very difficult.

In the first year, HBO had 365 paying users, almost making Time Warner cry.

Fortunately, they are optimistic about the future of HBO's charging model, so they wave their big hands and continue to do it!

After ten years of perseverance, their paying users have reached more than 1 million.

But this business is not very good now.

Because of the emergence of the videotape, people can go to the videotape store to rent or buy videotapes of movies, without having to wait for several months before watching movies on cable TV stations. ——For the sake of their box office profits, film companies generally license DVD and video tape companies after 3 months, and then sell copyrights to TV channels in a few months.

This can't be blamed on them.

Sold to TV channels, the general price is about 15% of the North American box office, but sold to video tapes and DVD companies, the price is at least one-third, even higher than double the box office can be sold.

For example, in the first part of "The Chainsaw", videotapes and DVDs sold better than the box office.

Therefore, they must first protect the video tapes and DVDs.

People in Europe and the United States are not so patient, and good movies naturally hope to be seen soon.

I bought the video tape and went back, as long as I wanted to watch it.

It ’s the same with leasing. I ’m excited about it. I can go leasing again. It ’s better than waiting.

Coupled with the fact that Showtime has opposed HBO in recent years, it has been in fierce competition, so HBO is gradually changing its business philosophy.

Their profit model depends entirely on others. This is too unstable, and it is impossible to control their destiny in their own hands. As a TV station, this is very dangerous.

After thinking about it, they thought about how to master the fate of the TV station.

So three years ago, they started to produce movies and TV series, using their own unique content to attract the audience.

So far, HBO's self-made dramas are not very good, and their users are only staying at 1.3 million.

But this data is already the best in the United States.

Its main competitor, Showtime, has less than 300,000 subscribers.

Yin Jun's Disney company also has a cable TV station.

The first is the "Disney Channel" founded 3 years ago. This channel broadcasts cartoons, animated movies, etc. produced by the Disney company, which are suitable for children to watch.

As for TV series such as "Happy Hotel", "X File", "Beach Rescue Team", "Detective Hook" and so on, they were broadcast on ABC TV News Network.

Robert Iger also has some regrets about this. I feel that if ABC has a cable TV station, it can at least take "X Archives" out and attract people to subscribe.

But now "X file" has been broadcast on ABC, and then suddenly evacuated to the cable TV station, it seems very kind.

The Americans also have to talk about face, so this is not enough.

ESPN can be regarded as a cable TV station, but other people do sports, and such professional channels cannot be used for TV drama fees.

Oh, by the way, the Disney market value of previous life reached 100 billion US dollars, ESPN is worth 30 billion US dollars.

News Corp. is worth $ 55 billion, and their Fox Sports is worth $ 11 billion.

This shows how much money is made in sports.

Therefore, Yin Jun will naturally not play ESPN's idea, he plans to create a cable TV station by himself.

After watching the game and returning to Los Angeles, the teenager called Robert Iger and asked his opinion.

"Great! I always wanted to do this!" Robert Aige raised his hands in favor of this. "Time Warner's HBO, although it seems that it is only a soldier, but this self-made drama model continues to develop and their death There will be a lot of loyal users. Once the scale of the subscription is formed, then the subscription alone can make money, let alone the authorized copyright sold overseas, the copyright of the videotape, etc., are very impressive. "

After a pause, he said again: "What's more, we have the biggest advantage that others don't have ... that's you! Jun Shao You are the world's first screenwriter genius, maybe you have a unique perspective in business, but you do entertainment movies The TV drama line is the best for you! When you were able to run out of mountains and waters, you supported Qilin TV Station and became the first in Asia. Today, you can definitely make this cable TV station that is nothing and become the first in the world! ! "

"Who said that our cable TV station is nothing?" Yin Jun smiled, "With your president sitting down, we have more advantages than others! I am not suitable for management, but good management It ’s an important factor for a company ’s success! If it ’s not because you are at the helm of ABC, I would n’t think about being a cable TV station. ”

What Robert Iger said just now has another meaning.

Yin Jun ’s vision and ability are absolutely top-notch, but Yin Jun does not have the ability to manage a large group company because his personality is not suitable.

A person like Yin Jun who pays attention to human relations and does not have a calm and cold heart can't kill decisively at all, and naturally there is no way to lead the company along the way.

The teenager himself understood this.

Compared with Robert Iger, who founded the super giant Disney in the future, he is far too far in management.

Don't look at Robert Iger's gentle and honest look, but when he climbed all the way to the position of Disney's president, did he experience all the hardships and competitors he eliminated?

When he was at Jiayi TV Station, Yin Jun was just the idea of ​​the TV series. In terms of real operations, Liang Shuyi was doing it.

Robert Iger was not surprised that Yin Jun valued himself so much.

Since Yin Jun used two TV series to switch himself from ABC to Disney TV channels, he knew this very clearly.

Now do n’t look at the president as Tang Shuxuan, the vice president and Shirley Lansing come to compete with themselves, but Robert Iger is convinced that as long as he makes his own achievements, the position of president of the Kirin Group North American branch will definitely be his own.

Cable TV station is one of the breakthroughs.

"After we have ESPN, we don't need to broadcast sports and other events like HBO and Showtime. Of course, the TV copyright of the movie is still needed, which can fill our free time." Robert Iger suggested: "But I think that our cable TV station itself only needs to focus on one thing, that is, to make high-quality TV series! "

Of course, all cable TV stations will not only broadcast 2 hours a day, broadcast their own TV series, and then it will be over.

This is an absolutely idiot behavior, basically does not attract the audience.

Therefore, including HBO, and even the future Netflix, will broadcast classic movies or other purchased content 24 hours a day, attracting as many viewers as possible.

After all, many viewers have different working hours. Some people watch TV in the morning, some watch TV in the afternoon, and some watch TV late at night.

Ensuring that they can turn on the TV at any time and see good programs is an important means for cable TV stations to make money and attract subscribers.

It's just that during the prime time of the evening and the rebroadcast time, they will arrange the best movies and homemade TV series.

For example, Titanic, Avengers, and other big TV channels broadcast, it is impossible to waste time.

The same is true for home-made TV series. The broadcast time of "Game of Thrones" is just after dinner, which can attract the largest audience.

But this is only after 10 or 20 years, when cable TV stations have already figured out the regularity.

Nowadays, they haven't even figured out the self-made drama.

Even if you want to arrange this, there is no such strength.

Robert Iger ’s suggestion is very much in line with Yin Jun ’s ideas, but he still asked: “So what do you think we should lean towards in terms of the content we produce? Is it mainly violence and color x? Or is it dark and cruel? Mainly? Is it mainly cruel to expose the ugly side of human nature? Or is it mainly based on healthy sunlight? "

Robert Iger thought and said: "As far as possible to conform to the mainstream aesthetics and values. As long as it does not violate ethics and does not challenge the normal legal limits, then any type can be produced. But I still think that if it can be positive A little bit of content will be more in line with our Kirin Group's image. "

Yin Jun smiled and did not comment on his views.

"The last question." Yin Jun said, "Shall we build a cable TV station by ourselves, or should we buy an existing cable TV station?"

There are actually thirty or fifty cable TV stations in the United States, but most of them are in a corner and can't get on the table.

"I think to be a cable TV station and a wireless TV station, in fact, the model and business philosophy have different aspects. But this does not mean that the people of the wireless TV station can't use it." Robert Iger said carefully, "If you think it can I want to redeploy some people from ABC and set up from scratch! Only in this way can we be regarded as the descendants of our Kirin Group. The cable TV station bought from outside is easy to have some rustiness with ABC. "

There is some selfishness of Robert Iger ~ www.novelhall.com ~ to re-organize a cable TV station, and surely it will be easier if you use the people you own.

Otherwise, after the cable television station develops, they have different ideas from themselves, which is not easy to handle.

Robert Iger hoped that in the area he controlled, as long as there was a voice.

Yin Jun looked at him and nodded at the next moment, "Okay, just do what you said! You are responsible for preparing this matter. Within six months, you will get everything done, and cooperate with the first TV show. Is there problem?"

"No!"

Robert Egger was overjoyed and promised quickly.

It can be seen that Jun Shao still trusts himself!

If this cable TV station is released, ABC's position in the nation's TV media must be greatly improved, maybe it can lead the way!

(End of this chapter)