Chapter 2151： Fierce competition

Chapter 2139: Fierce Competition

Cable TV stations are available in many countries around the world.

A cable TV station is a pay TV station. You need to pay a monthly fee to watch the programs inside.

The way is to use the set-top box model, to install an encrypted set-top box and open permissions for you, you can watch the programs broadcast on this channel.

If you do not pay the fee, then they will immediately pass through the background to cut off the signal for you, then you can no longer watch.

In addition to such cable TV stations in the United States, there are also Hong Kong, Japan, Japan, South Korea, and Britain.

But the most important thing is the US cable TV station.

With strong national power and popular support from the richest countries, the US cable TV station is the largest, the most competitive, and of course the most profitable.

This is true even for wireless TV networks.

The wireless TV network in the United States, apart from those regional small and medium-sized TV stations, is roughly divided into six giants.

They are General Electric ’s N.BC TV, Viacom ’s CBS TV, Disney ’s ABC TV, 20th Century Fox ’s FOX, CBS and Warner Bros. CW TV, and the semi-official PBS TV.

The latter one basically doesn't need to be controlled, because PBS mainly produces public content. The most famous is the "Nature" series of documentaries, which is a giant alongside the BBC documentaries.

The remaining five TV stations are all giants like wireless, ATV and Kirin Satellite TV.

Countless classic and good shows come from them. Those we know well, the most widely distributed TV series, are basically produced by these wireless TV stations.

However, it is now 1986, and the FOX TV station of the 20th Century Fox is still in preparation. The CW TV station founded by CBS and Warner Bros. will not be established until 2004.

So now the top three TV news networks are competing with each other, and ABC TV News Network has become an industry of Kirin Group, including Disney.

The remaining two, CBS is still operating alone. This year, General Electric acquired N.BC's parent company, so N.BC also officially became a member of General Electric.

These wireless TV stations have been fighting since ancient times and have been fighting since the establishment of the TV stations.

Basically by now, the three major TV stations have reached a bottleneck.

Although they have no way to bring down each other, they have stabilized their basic market and belong to the role of a joint monopoly market.

Therefore, the three major TV stations have already struggled with your life and death. Except for the hottest months to fight, the rest are still in business. Everyone will give in to each other, hello, hello everyone.

Relying on the advertising revenue of the wireless TV network, it is so free and easy.

However, the situation is different for cable TV stations, which we commonly call pay TV stations.

Everyone is competing for users, that is, the subscription fees of these users.

In total, there are so many American and American families that need to subscribe. If you are more, I will be less. If I grab more, I will earn more.

So the competition in this area was so **** from the start, there was no tenderness at all.

There are two types of cable TV stations.

The first is called basic channels and includes TV stations such as FX, AMC, MTV, Disney and CNN.

The TV series they produce are relatively strict in scale and can be watched by the vast majority of people, so the fee is relatively cheap. If you follow a one-year subscription, the average month is about 3-5 US dollars.

Of course, these TV stations still have to broadcast many advertisements. They belong to advertisements and charges to make money.

The number of advertisements is certainly not as much as that of wireless TV stations, and because the fees are relatively expensive, it must be some high-quality advertisements, and there will not be any messy TV shopping.

The second type of cable TV station is called Advanced Channel, which is the familiar HBO, Showtime, starz, cinemax TV stations.

The TV series produced by this high-level channel is of a surprisingly large scale, basically the kind of flying self.

Because of this, their subscription audience is much less than the basic channel, let alone the wireless and moneyless viewers.

And they basically have no ads and rely on subscriptions to eat, so they devote themselves to the production of TV series.

Then take out the TV series and fight for the subscription fees of the users.

You said that you don't need money for TV. The audience can just watch it. Your paid TV series must be very good. Otherwise, why do I subscribe for dozens of dollars a year?

At first, these advanced channels were of course very difficult.

Before the 1990s, HBO paid less than 5 million people, that is, after "Brotherhood", it soared all the way. After 20 years of hard work by colleagues, it reached more than 30 million people.

The remaining companies are even more pitiful, and they do not add up to many HBO users.

At the same time, their subscription fees are much lower than HBO, basically one-third or half of HBO.

Only in this way, their users will increase, so that they can maintain their own operations and continue to enhance development.

It's just that after 2010, as the distance around the world keeps getting smaller and the network and entertainment are more and more developed, there are more and more foreign TV stations and network companies that buy these fine American dramas, which gives them a lot of overseas Profit opportunities.

Some TV series even have to lose money in the United States and China, but they can earn a lot of money overseas, which is similar to the situation of Hollywood movies.

For example, the TV drama "The Big Bang Theory", in the back, the protagonists pay one million per person. The total film reward is more than 5 million US dollars, but the price of CBS to buy it is 2 million US dollars.

So why can the production company survive and be very moist?

It is because overseas copyrights are sold in more than 100 countries and regions. Even if each country sells only an average of US $ 100,000 per episode, they can earn millions of dollars per episode.

Not to mention "Game of Thrones", people are broadcasting in 193 countries and regions, so even if the production cost of an episode is as high as 10 million US dollars, comparable to a small film, the production company HBO is not afraid.

There is also a new type of paid media.

They are network streaming media.

Including Netflix, Amazon and HULU.

These are all Internet companies, and they were not engaged in any TV series or programs before.

But they use the newer network model as an opportunity to enter this already competitive industry.

The most representative nature is the famous Netflix, which is what we commonly call Netflix.

Streaming media is also charged on a monthly subscription basis.

By 2017, Netflix's subscription population exceeded 42 million, far higher than HBO's 35 million, becoming the industry's first.

This doesn't count.

Even in the second half of 2018, Netflix's stock market value has surpassed the world's largest entertainment media company-Disney, becoming the world's first!

This is so amazing!

Although this stock price does not reflect the true strength of a company, it has developed so rapidly and has such great results, which is certainly impressive.

Netflix mainly makes money by relying on its own production of TV series and DVD and video network rental services.

Their main profit point is in the United States, but the opening of streaming subscriptions in more than 150 countries and regions around the world is still an important reason why their stock prices continue to rise rapidly, even surpassing Disney.

The online world connects the whole world together.

As a result, everyone can subscribe to watch the TV series produced by Netflix through the Internet. This is the unprecedented time in the previous TV era.

Now of course there is no such good thing.

Not to mention Internet dramas, they are TV dramas produced by mainstream cable TV stations, and they can only fight for subscriptions in the United States. The competition is especially fierce.

Fortunately, the United States has only a population of more than 300 million. If they have a population of 1.5 billion in China, I am afraid that this scale and degree of competition can directly open a big show, letting the audience watch the game while they are watching. .

Even if this is the case, more than 20 wireless and cable TV stations in the United States can come up with dog brains.

They are constantly struggling hard, but for the audience, it is a good thing.

Because of the need for a lot of competition and the constant need to attract user audiences, these TV stations have to come up with the ability to watch, in order to survive and succeed.

The ABC TV station of Kirin Group's North American branch already has a very good foundation in the field of wireless TV networks. There is not much room for it to continue to grow and develop.

Therefore, Yin Jun feels that the next step should be in cable TV.

After watching these cable TV stations in the US, Yin Jun realized that they were not what Yin Jun thought when he was a child. As long as the fee is for adults xx, it is not suitable for children.

Of course, many cable TV stations are too large, and young people feel blushed when they look at them, but the TV dramas of the best cable TV stations are definitely not like this.

On the contrary, it is done so that it can be watched by most ages, especially adults who have a certain pursuit.

For example, "Brotherhood", such as "Game of Thrones", such as "House of Cards", such as "Under Six Feet" and so on.

HBO relied on such a trick to have more than 30 million subscribers.

Netflix does the same.

As an up-and-coming online streaming media, they do not focus their production on the large scales of violence, love, etc., which are the easiest to attract viewers in the short term, but focus on the charm of the TV series themselves.

The "House of Cards" that made them thoroughly popular was born under such circumstances.

For "House of Cards", they even spent tens of millions of dollars, invited the Oscar star.

The production is directly based on the film mode, and it is not perfunctory.

This attitude has aroused the love of the audience. It is like the meaning of "Brothers" to HBO. "House of Cards" has become popular all over the world and officially put Netflix on the platform of mainstream TV drama production companies ~ www .novelhall.com ~ Prior to this, Netflix was nothing more than a layman's company.

In the 1990s, there was a saying called "HBO produced, it must be a fine product".

And in 2020, this sentence was replaced by Netflix.

"Neifei's products must be fine!"

It can also be seen from this point how fierce the competition in an industry is.

Because there is such a big cake in the global market, the future TV drama market will also become more and more intense.

If the TV drama production company in China does not catch up, I am afraid that our children will like watching Hollywood movies every day in the future.

...

(For subscription!)

(End of this chapter)