Chapter 2147： Hot rookies

Chapter 2135: Hot Rookies

When he came to New York, Yin Jun was definitely going to take a look at his N.BA team game.

Today's New York Unicorns are still playing in Madison Square Garden.

The new stadium is still under intense construction and is expected to be completed by the second half of next year.

Not only itself, but also the commercial buildings next to it, such as shopping malls, hotels, etc., these are essential things.

The home of the New York Unicorns, of course, should have a commercial building complex that matches its identity.

This is similar to the home of Real Madrid club.

Yin Jun appreciates Galeries Lafayette's commercial development capabilities.

This year's New York Unicorns played well in the regular season. They have now reached the end of the regular season. They have temporarily ranked first in the Eastern Division with 57 wins and 16 losses. High team.

Michael Jordan has now fully established his status as a core leader, with a group of young players, constantly running, constantly impacting various teams, enriching his own experience.

With such good results, of course, the New York Kirin team has gained more favor.

The first is President David Stern, the year he officially took office as President, the year Jordan was drafted.

Therefore, he always felt that he had a fate with Jordan.

And Jordan is indeed fighting for his face, and has made such a good result. Of course, he even felt that Jordan is the best gift from God.

Therefore, the official of N.BA is also the most concerned about the New York Unicorns. During the promotion, Jordan and Larry Bird, Johnson and other superstars were ranked early.

Such a tie is directly recognized that Michael Jordan, who has just entered the professional league for two years, has become a well-deserved superstar.

The effect of this identity naturally caused a strong response in the hearts of basketball fans.

Jordan's demeanor, Jordan's spirit, Jordan's omnipotent skills are all reflected in the clips broadcast by N.BA official. Some young people who just like basketball just fell in love with him. .

The ABC TV News Network, which is responsible for TV broadcasts, and ESPN, which is charged, are one of the subsidiaries of the Kirin Group. For their own teams, they are very eccentric to report more.

Not only Jordan, Stockton, Malone, Barkley and other rookies have a lot of highlights and interviews. This kind of TV promotion can naturally drive a lot of popularity.

And they are really playing very well, absolutely not inferior to some famous stars, but also joined forces to set off a youth storm, why don't you say that people don't like it?

So the 85-86 season's N.BA home game performance, the New York Kirin team's attendance is the first in the league, often the tickets are in short supply, and the price can be easily sold two or three times.

Then Jordan and Nike signed a contract to launch the "Flying Jordan" brand, sales growth is also very rapid.

In June 1985, "Flying Jordan" sold 1.5 million pairs.

As he led the New York Unicorns to the finals, although they lost to the Los Angeles Lakers in the end, such a rookie who played N.BA in the first year could actually compete with the Los Angeles Lakers in the seventh finals. Absolutely unthinkable.

At that time, Jordan harvested countless fans.

This season, he continued the good condition of the previous season, and after more understanding and tacit cooperation, a group of young people are playing more and more skilled, better and better, and even more good-looking and passionate.

The black people's favorite is such a star, such a game.

Love the house and in the dark, they will of course choose to buy idol Michael Jordan's "Flying Jordan" shoes.

So now, almost nine months later, "Flying Jordan" shoes sold 4 million pairs in one breath. Even in Europe and Japan and South Korea, a large number of basketball fans were trained and actively purchased. "Flying Jordan" sneakers.

If this year's New York Unicorn team reached the finals again, then the sales of "Flying Jordan" sneakers may reach a new high.

It is very likely that 3 million pairs will be sold directly in the next 3 months!

To this end, Nike has prepared a series of advertisements early on, most of them are led by Jordan. As soon as the playoffs arrive, they will immediately bombard. All the paper media and television media in the United States. ,Print Media.

It's no wonder that Nike is so excited that the turnover of these 4 million pairs of shoes brought them directly to more than 700 million US dollars, and the profits are at least 200 million US dollars!

The profit is only second, the key is that Jordan is only 23 years old this year!

If this brand can be erected, for at least 10 years in the future, he will become a gold signboard of Nike, driving Nike's overall image and strength to soar again, and really become the world's first!

This is the most worthy place to look forward to and work hard for!

When Yin Jun came to the Madison Square Garden Arena, he saw Nike advertisements full of venues.

It is said that this season's Madison Garden Square Arena advertising, Nike spent a total of 10 million US dollars, bought a large number of billboards, almost occupying two-thirds of the quota.

This kind of publicity effect is very good, no matter where you are, you can see the Nike logo.

So opened in this nearby Nike flagship store, sneakers sold particularly well, they are the world's "flying Jordan" sneaker sales champion!

When the junior entered, the fans had already entered most of the field, and at this time there was still half an hour before the start of the game.

When I saw Yin Jun, first of all, a group of black buddies cheered.

"Yin, Yin, you are our friend ... you are our idol ... Thank you for bringing Jordan to us ..."

I have to say that the black guys are very talented in music. They actually composed a song on the spot and sang it in a crowd.

The key is that this is still a rhyme, so Yin Jun got up and waved to them, thanking them.

Then the players who entered the court saw Yin Jun. Before the game started, Jordan and others came over to say hello to Yin Jun.

Although they are the masters of this stadium, Yin Jun is their boss and the richest man in the world, which certainly deserves their respect.

What especially reminded them was that Yin Jun chose them unwaveringly from the beginning, and determined that they would become legendary generations.

In the past two years, their efforts have proved their strength on the one hand, and on the other hand, they have proved to the world that Jun Shao's vision can never be wrong.

Today's game is against the Utah Jazz.

Looking at the double cores of the Utah Jazz for the next 15 years-Carl Malone and Stockton, led by Jordan, played the Utah Jazz fart, and scored 18 points 5 minutes before the first quarter, Yin Jun was inexplicable I'm a little embarrassed.

These two are the main enemies of the bull dynasty's second consecutive three crowns.

If it weren't for Jordan's strength, or if Jordan's teammates were better, the two of them almost interrupted the Bulls' second feat.

On the left of Yin Jun is Nowitzki. While watching the game, he is also reporting something to Yin Jun.

"After this season, several newcomers' contracts will be re-signed." Nowitzki said frowningly: "Their agents all rushed in, and the proposed price was higher than one. I don't know what to do. What happened! "

"Is it very high?" Yin Jun looked at the ball and asked casually.

"Stockton ’s agent is the mildest, requiring a new 8-year contract of 7 million US dollars; Karl Malone wants a 7-year 6 million contract. Buckley ’s agent is very ruthless, he only needs to sign a contract for 5 years, but Plus it is 6 million dollars. "Nowitzki said.

"How about Jordan?" Yin Jun continued to ask with confusion.

"He is not very demanding, as long as 7 years 10 million contract." Nowitzki said, "But I know that his more benefits come from the Nike 'flying Jordan' sneakers, this aspect he He can get more than 10 million US dollars in profits every year, so for this big contract, he dare not fall with us. "

This is also natural.

Jordan and his agent are very smart.

Yin Jun is Nike's second-largest shareholder and has a crucial influence on Nike. If things break with Yin Jun on the team, it is likely that Jordan will be cut off on Nike's road.

This is not only the annual profit of 10 million US dollars, but also related to Jordan's entire fame and prestige.

If Nike waits a few more years to make Jordan the first basketball superstar, then Jordan will be much stronger when he negotiates again.

It is absolutely impossible to lose big now because of a small one. For the sake of a salary of two to three million dollars a year, just throw away such a big piece of cake.

Otherwise, with the talent and performance of Jordan, the bid price of 20 million US dollars in 7 years, there is definitely a team that dares to eat.

In fact, the rest of the players also have their own endorsement contracts at Nike and can earn hundreds of thousands of dollars each year.

For them, this is not a small income.

So when faced with the need to talk about a new contract ~ www.novelhall.com ~ they chose to renew their contract with the New York Unicorns as much as possible instead of switching to another team.

"They played well, transferred so much money for us, and then improved the team's performance and reputation. This is what they deserve." Yin Jun said in a deep voice, "Try to meet their requirements, but In terms of years, it is better to sign for more than 7 years. "

"Don't you worry that after they get the big contract, they will start to fall and not take it seriously?" Nowitzki hesitated.

This is the case for many players. After taking a big contract, they have a guarantee, so they began to enjoy all kinds of hedging and not serious. From a talented rookie or star, it has become a waste in two or three years.

Such things will happen not only in the past, but now, but also in the future.

"I don't know other people, but a few of them will not." Yin Jun affirmed.

...

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