Chapter 2145： Changes in profitability

Chapter 2133 Changes in Profit Margin

Yin Jun delivered things over Shuchuan, but it was very refreshing, but at the instant noodle factory of Kirin Food Company, he was so busy.

There are now two Kirin instant noodle factories.

The first one started production in Beijing in 1982. It has 15,000 workers and hundreds of production lines. The annual production quota is 2.5 billion bales.

The second one started production in Yuezhou in May last year. There are 10,000 workers and the annual production quota is 2 billion bales.

Among them, most of the products on the Guangdong side are sold abroad.

The instant noodles produced by Huajing are here to supply increasing domestic demand.

Yes.

Although the days are much better now, the sales volume of instant noodles is increasing.

Because more and more people are used to a busy life, if it is too late to eat, then a bowl of boiling water and soaking, steaming instant noodles that can be eaten in three minutes, is their best choice.

It is more hungry than steamed buns and porridge outside, and much cheaper than a bowl of large noodles and a rice bowl outside.

A pack of instant noodles at 0.99 yuan was very expensive 4 years ago, but after 4 years it was not expensive.

Four years ago, a pack of instant noodles of 0.99 yuan made people think it was a luxury product, and most people could not eat it casually.

But after 4 years, when almost all the prices are going up, the price of Kirin instant noodles does not increase, and the weight and taste are the same as before. This has to be sighed. What a company of conscience!

As long as normal people know, whether it is labor or raw materials, there has been a sharp increase. If you do not increase the price of a product and the quality does not shrink, you must have made a great sacrifice in profit.

Of course, only a few talents such as Niu San'er know the ratio of the cost and profit of Kirin instant noodles.

To be honest, at the beginning, Niu Saner saw a package of instant noodles of 0.99 yuan. After removing all expenses, the gross profit rate actually reached 61%, that is, a package made 6 net cents.

He couldn't believe that the cost control was so low, because the workers were paid a lot, and the purchase of various raw materials and other expenses were also large.

But on average, on a pack, it can have almost twice the profit, which is really scary.

Secondly, he could not believe that Yin Jun, who has always been committed to the development of the mainland, actually set such a high price.

In other words, such a high price must be approved by Yin Jun, otherwise it will not be sold.

In an era when the people were not wealthy, it was a bit ... not kind to earn so much money from a pack of instant noodles.

But later, since 1984, various prices have continued to rise. Niu Saner told Wei Xiaofan several times that Wei Xiaofan had told him that the price could not change much within ten years.

This made Niu Saner look at the price of 0.99 yuan in a daze. Until now in 1986, it was really the same price, and he was a little bit enlightened.

It turned out that Jun Shao had seen this future, so he would rather set it higher at first. Later, if he insisted on not raising prices, he would be very conscientious or responsible.

Otherwise, Kirin instant noodles now dominate the domestic market, as well as people's acceptance of Kirin instant noodles. Even if they increase the price by a dime or two, people will not abandon it.

But again.

In fact, even if the price of Kirin instant noodles does not increase, according to the current cost price, Niu Saner is still very surprised to find that the profit rate has increased to 71%, that is, a pack can still earn 7 cents.

Isn't it incredible?

Various costs have increased by at least 50%, but with the same price, the profits are actually higher than before! ?

This matter is also easy to understand.

When the production of Kirin instant noodles started in April 1982, only braised beef noodles had one flavor, and the annual production volume set at the time was 230 million packets.

Under this standard, I got a pack of 6 cents of profit data.

But only half a year later, in September of 1982, Kirin instant noodles increased by 100 production lines. Not to mention, the production volume was increased to 900 million packets at a stretch.

After another year and a half, after the Spring Festival in 1984, the total output of instant noodles became 2.1 billion bales per year, of which 600 million bales were sold to Hong Kong, Austria and Southeast Asia.

Then on April 1st, only 2 months, because the two flavors of "Mushroom Stewed Chicken Noodles" and "Spicy Cabbage Ramen" came on the market, the production line was expanded again, and the total production was adjusted again in one breath. The volume is 2.5 billion packets.

The last adjustment, in May last year, the Kirin instant noodles factory in Yuezhou opened, with an annual production capacity of 2 billion packs, and added another "dongyonggong" taste.

As a result, the total output of the Kirin instant noodle factory reached 4.5 billion bales a year, which is more than 18 times the 230 million bales originally designed. It is almost 20 times faster!

Under such circumstances, on the basis of an increase of 4.27 billion bales of production, those increased costs have been apportioned to a large extent, with no impact on profits at all.

On the contrary, because more and more are sold, the profit is getting higher and higher.

Moreover, now almost half of the year is sold overseas, using the method of selling to dealers, the price must not be calculated according to domestic, the profit of a pack of instant noodles is pulled very high at a time, more than domestic Double it!

In this way, it is not difficult to comprehend an average of 1 dime more per pack.

Not to mention making more money, this part of the profit was exchanged for US dollars to get back to the country, and the significance of the gain was even greater.

The people above looked at the dollar and smiled, they didn't care how much you earned.

It's just that there is only one year left for this kind of high-profit time.

Because since the production started in April 1982, the preferential policy given by Beijing Capital has been free of tax for 5 years. Your profit is the profit without tax, of course, it is high.

By April of 1987, the policy of full tax exemption was gone, and it became a five-and-a-half-year tax exemption, but as a result, the tax to be paid every year was levied according to the amount of RMB 200 million or RMB 300 million. .

Of course, there are also export tax rebates, US dollar rebates and other concessions, that is, Zhengfu encourages you to earn US dollars, and then gives you substantial tax relief.

With all these calculations, the profits in the next five years will not be affected much.

As for the matter after five years, Niu San'er was not worried at all.

But in his hand, there were dozens of invitations from cities, all of whom invited Kirin Instant Noodle Factory to settle down with them.

The concessions given by these cities are very large.

The most exaggerated concession is that the tax is free for 10 years, and the tax is halved for another 10 years.

These are also second-tier provincial capital cities that think they are a bit powerful. Those prefecture-level cities and even counties want to send invitations, and they have no such courage.

If Niu San'er revealed that they wanted to go to these cities, even small cities and counties, they might dare to promise that they would always be tax-free!

Are the production locations of instant noodle factories very demanding?

not tall.

As long as it is a place with convenient transportation, as long as it has a perfect water and electricity infrastructure.

The cities in the Yangtze River Delta, Pearl River Delta, and the middle and lower reaches of the Yangtze River all fully meet the standards.

So Niu San'er made up his mind. If the discount expires, and Beijing does not give new discounts, then the Kirin instant noodle factory will go directly to other cities to continue to enjoy more preferential policies.

And the salaries in small cities are much lower, even in provincial capital cities.

Of course, Niu San'er knows that Huajing is not so stupid. It involves the livelihood of tens of thousands of workers, as well as the overall image of Huajing, and the name of the joint venture factory, which they need to carefully consider.

If for this reason, the Kirin instant noodle factory was left, it would appear that they had no vision, and Niu San'er would also be glad that the factory had left.

The topic turned back.

Today's production tasks are actually very tense.

Large distributors in various provinces will send telegrams every day, or call directly to request prompt shipment.

The production of 2.5 billion bales a year is distributed to more than 30 provinces and Zhix cities in the country, and then they are distributed to the hundreds of cities below. The average city is 10 million bales a year.

Considering that the average population of these cities has reached more than 1 million people, the annual consumption of a person is 10 packs.

Is this the case?

Of course not!

For example, the consumption of construction workers, young people, and children is very large. It cannot be said that it is eaten as a meal, but eating one or two sachets a week is just a casual thing.

Moreover, not all 2.5 billion packets are given to the people at all.

More than one-third of the instant noodles are supplied to the soldiers.

Those soldiers who are stationed on snowy mountains, in the jungle, and beside the rivers are so hard all day long. If they eat a bite of hot food, cooking water and cooking is a huge trouble.

Especially when you come back from a night patrol, or a small sentry post or base, how do you let them cook on a large scale?

I used to cook some military biscuits or something else without salty taste.

After the instant noodles came out, it was simple.

They can boil a pot of boiling water ~ www.novelhall.com ~ and soak two or three bowls of instant noodles per person. You can eat steamy and full of delicious food in three to five minutes.

If there are still conditions, open a box of lunch meat and add two pieces per person. It is a fairy-like day.

Whether instant noodles are not nutritious or not, they can be full, which is a great happiness satisfaction.

Because these brothers are young people in their twenties, eating two or three packs of instant noodles at a meal is a trivial matter.

Therefore, their purchase of instant noodles is very large. Basically, the purchase volume of 500 million bales a year has entered their category.

In this way, the ordinary people have less, even less.

You said that under such circumstances, how could those dealers not desperately urge?

...

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(End of this chapter)