Chapter 1928： God-level company

In the history of the previous life, Yin Jun knew that the development of Japan's 7-11 has been very stable, and it has not reached 10,000 until 2000.

It is also after 2000 that their development will suddenly accelerate, with more than ten years in Japan. This book opened almost 40,000 stores.

In the past 24 years, they have not opened to 10,000.

In fact, this is also easy to understand. Only after the foundation is laid can they expand at a high speed.

Today, in just 10 years, Japan ’s 7-11 has gone from 1 to 10,000, which seems to be a little bit of growth, but it is not.

First of all, the first one, they still have five or six years of accumulation before, with a lot of successful experience, they did not expand blindly from the beginning.

More importantly, the Japanese 7-11 has gotten a full-fledged operation model that Yin Jun copied from them 30 years later. This development model that is most suitable for Japanese 7-11 has greatly accelerated their development. speed.

The third point is that it is only 1985. The convenience store giants such as the whole family, Luo Song, and Mid-afternoon have not yet begun to exert their strength. 7-11 is the first to occupy the market, and there is no opponent.

No opponent can easily occupy the market.

As long as 7-11 dominates the market, then these convenience store giants will always be ranked behind 7-11.

Unlike the previous life, Luo Song and his family pursued 7-11, even on a global scale, and can be compared with 7-11.

The last point is that Yin Jun believes in Suzuki's ability.

This outstanding professional manager who created the 7-11 empire has a very mature experience and a very honorable attitude when facing this situation.

Such a person is best suited to control 7-11.

Even if there is a momentary setback, he will quickly reverse the disadvantage, re-enter the correct track, and continue to set off.

There are several reasons for this, and Yin Jun felt that even today's Japanese 7-11 is a bit aggressive, and it has nothing to do with the overall situation.

In Xiangjiang, 378 7-11 stores have been opened, which is far from the 1,000 stores maintained during the peak of Xiangjiang.

But according to the current economic development of Xiangjiang, this number is much better than the same period in the previous life.

Especially in Tianshuiwei on the side of the headquarter of Kirin Group, no one in the previous life fell behind here before the 1990s.

As a result, there are at least 50 7-11s around the headquarters of Liufu Mountain, and the business is very good all day long.

According to this situation, there will be no more than 1,200 in the future from 7-11.

The 1,200 in Xiangjiang are actually not big names.

Not to mention Japanese, compared with the United States, Thailand and South Korea, it is also very few.

After the United States acquired a supermarket chain in 2015, it successfully increased the number of 7-11 stores to more than 10,000 by 2020.

Counting is about 9,000 in Thailand, and it will be just around the corner to break through 10,000 in the future.

The next is 8,000 from Korea. This country, which has a very similar financial and cultural background as Japan, can naturally adapt to these convenience stores in Japan.

In addition, the development of 7-11 in China is not very good. With the addition of about 1,000 in Xiangjiang and more than 5,000 in Baodao, it will only exceed 8,000 by 2020, not even as good as South Korea. .

Of course, this is also related to the vast territory of China and the numerous local supermarkets.

Another important point is that 7-11 does not pay much attention to the opening of stores in China. They care more about the European, American and Southeast Asian markets.

Even if the Rongcheng headquarters was established in 2012, eight years later, the number of stores has not exceeded 300, and it is in a loss every year.

It's not that it's not easy to make a convenience store in China. You see that the whole family is very prosperous in China. Especially in the Jiangsu, Zhejiang and Shanghai areas, it has more than 4,000 facades in one breath.

This is also related to the fact that the whole family has assigned all the development focus to Hua Guo. Their products are also the best ones among all convenience stores, so they are also the most popular.

With the presence of Yin Jun, the 7-11 development in the Mainland may have changed.

But the teenager did not focus on 7-11.

With such a large volume of Hua Guo and the development of Hua Guo's economy, what is the difficulty in creating a convenience store brand?

Although Yin Jun cannot be as exaggerated as Dongge, saying that it will exaggerate the opening of 1 million JD convenience stores within 5 years, but the major cities across the country can still accommodate 100,000.

By that time, Kirin Group will be the number one leader in China's retail convenience industry.

The development of convenience stores in the Mainland is definitely too early to say.

Not to mention convenience stores, there is nothing new about supermarkets, and no new department stores have opened, let alone these convenience stores.

At least 30 years before the convenience store starts to work hard.

Prior to this, it is already very powerful to make the Kirin Commercial Plaza well and use it to spread the tentacles all over the country.

However, with a lot of money, this model of Kirin Commercial Plaza has a good life of about 40 years at most.

If you do not transform, create a new model, you will die very badly.

When the era of online shopping came, many people lamented that the real economy is dead.

Department stores that have closed down everywhere are no longer the norm.

Even giants such as Carrefour, Wal-Mart, Derun Wanjia and Yichu Lotus are constantly closing their stores.

Even supermarkets can't keep it up, and they have been crushed by online shopping. This is really something people in the 1980s can't imagine.

But in fact, there is a supermarket in the United States. Not only has it not been affected by online shopping, but it has continued to expand in the Internet age, becoming a unique flower.

Its name is called, Chinese Card Reader, which is translated as "Costco".

In the era when Douyin was popular, almost every Chinese in the United States would have this name when they went to the supermarket to buy things.

Because it is the cheapest supermarket!

This super-warehouse supermarket with 650 stores worldwide in 2020 has a model similar to Wal-Mart's "Sam warehouse supermarket", but it is even more extreme.

The average gross profit margin of general supermarkets will reach 15% -25%, and Sam member storage supermarkets will reach about 15%.

But Costco ’s gross margin is usually 7%, and rarely exceeds 10%.

From the purchase price to the sale in the store, there is actually only a 7% gross margin, which is something that even Wal-Mart's Sam member storage supermarket dare not play.

However, Costco has played steadily and step by step to success.

In an era of extremely bleak global retail department stores, their annual growth rate exceeded 5%!

Even before 2012, Costco's growth rate was close to 10% every year!

With such rapid growth, those Carrefour, Wal-Mart, and Ito Yokotang supermarkets can only be seen in the 1970s and 1980s.

In the new century, Costco has such a terrible growth rate.

And Costco's SKU is very low.

SKU refers to the unit of inventory, and it is also an English word that often comes out of the mouth of many economists. It seems to read something deeper.

Apparel companies such as Metersbonwe, Semir, and Hailan House appear very often in the negative examples of SKUs, which are usually calculated by hundreds of thousands or millions.

Supermarket inventory is compared with another value.

Costco's low inventory brings a very fast operating cycle, so that the efficiency of capital utilization is high, and more money is earned.

For example, my 100-dollar goods are sold out every 30 days, and I go to buy a new batch to sell, and then sell out another 30 days ... These 30 days are called the operating cycle.

If there is a company, he can sell the same 100-dollar goods in 25 days, and the operating cycle is shortened from 30 days to 25 days. If this is the case in the long term, they will earn more than the 30-day operating cycle. How much?

definitely!

Costco's operating cycle is only 30 days, much lower than Wal-Mart's 42 days, and 58 days lower than another US retail supermarket giant Target.

And Costco because of its low inventory ~ www.novelhall.com ~ short operating cycle, even a gross profit margin of 7%, can also make a lot of money.

Then, Costco's other larger source of income lies in their membership fees.

They are also learning Wal-Mart, Wal-Mart's Sam member warehouse supermarket, need to pay membership dues each year, you can only go in to buy things with a membership card.

You can't enter without a membership card.

Costco is also the same, they are divided into executive members and non-executive members two levels, respectively, 110 US dollars a year and 55 US dollars a year dues.

The money was given to Costco in vain and cannot be used to deduct the payment.

The difference between the two members is that the executive member can get a 2% rebate of your total consumption every year, and you can also bring people in to consume and buy things, while the non-executive member can only enter one person.

Therefore, the vast majority of people choose the executive member of 110 US dollars.

This income was 2.6 billion US dollars in 2017, and their sales profit was only 800 million US dollars, not even one third of the membership fee.

Do you think members will feel very expensive, Costco's membership fees are too expensive, and then the renewal is less?

wrong!

Costco's annual renewal number is as high as 95%!

Even if the membership fees are expensive, Costco user members have much higher loyalty than the Sam member warehouse supermarket.

With such a high viscosity, it is no wonder that they can become the second largest supermarket group in the United States after Wal-Mart.

Why did Yin Jun suddenly think of this?

The reason is very simple. Today is 1985. Costco just experienced the merger of two small companies two years ago. They are just a supermarket with only 6 stores in the US.

Didn't this give Yin Jun an opportunity to acquire it?

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